The Sponsored Life


Book Description

How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."




The Living Waters of Texas


Book Description

In ten impassioned essays, veteran Texas environmental advocates and conservation professionals step outside their roles as lawyers, lobbyists, administrators, consultants, and researchers to write about water. Their personal stories of what the springs, rivers, bottomlands, bayous, marshes, estuaries, bays, lakes, and reservoirs mean to them and to our state come alive in the landscape photography of Charles Kruvand. Allied with the Texas Living Waters Project (a joint education and policy initiative of the Lone Star Chapter of the Sierra Club, the National Wildlife Federation, and the Environmental Defense Fund, among others), editor Ken Kramer joins his fellow activists in a call to keep rivers flowing, to protect wildlife habitat, and to save tax dollars by using water efficiently and sustainability. INSIDE THIS BOOK:Introduction: the Living Waters of Texas—Ken KramerWhere the First Raindrop Falls—David K. LangfordSpringing to Life: Keeping the Waters Flowing—Dianne WassenichHooked on Rivers—Myron J. HessFalling in Love with Bottomlands: Waters and Forests of East Texas—Janice BezansonOn the Banks of the Bayous: Preserving Nature in an Urban Environment—Mary Ellen WhitworthA Taste of the Marsh—Susan Raleigh KaderkaBays and Estuaries of Texas: An Ephemeral Treasure?—Ben F. Vaughan IIIRio Grande: Fragile Lifeline in the Desert—Mary E. KellyLeaving a Water Legacy for Texas—Ann Thomas HamiltonTexas Water Politics: Forty Years of Going with the Flow—Ken Kramer




Change a Life, Change your Own


Book Description

“Change a Life, Change Your Own is a long-overdue adult discussion about how child sponsorship, a spectacularly successful fundraising tool, infantilizes both donor and recipient, turning good intentions into paternalism and reinforcing stereotypical Western ideas about helplessness and hopelessness in developing countries.” - Ian Smillie, author of The Charity of Nations, Freedom from Want, and Diamonds “Change a Life. Change Your Own.” “For less than a dollar a day.” “For the cost of one coffee a day.” With these slogans, and their accompanying images of poor children, some of the world’s largest development organizations invite the global North to engage in one of their most prominent and successful fundraising techniques: child sponsorship. But as Peter Ove argues in Change a Life, Change Your Own, child sponsorship is successful not because it addresses the needs of poor children, but because it helps position what it means to live ethically in an unequal and unjust world. In this way, child sponsorship is seen as more than an effective marketing tool; it is a powerful mechanism for spreading particular ideas about the global South, the global North and the relationship between the two. Through sponsorship, the desire to raise money, secure “appropriate” childhoods, and become better people ends up taking priority over the goal of living together well on a global scale. Drawing on in-depth interviews with child sponsors and sponsorship staff, Change a Life, Change Your Own explores the contexts in which sponsorship promotional material is produced, interpreted and acted upon. This is not an exposé on the use of sponsorship dollars or high administrative costs; it is a clearly written and compelling account of how the problem of development is constructed such that child sponsorship is seen to be a rational and ethical solution.




The Sponsor Effect


Book Description

Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.




Directional Living


Book Description

A guide for creating a life of maximum fulfillment and purpose, by the career coach whose approach has helped hundreds re-orient their careers and lives The traditional approach to career is failing us. Determine what you want to do with your life, it says, and methodically make your way toward that destination. We’re taught that once we get there, no matter how fraught and fatiguing the path is, we’ll find fulfillment. This is the 5-year plan, it’s setting the “right” goals, it’s one of the first questions we ask kids: what do you want to be when you grow up? The problem is this advice simply doesn’t work. It’s outdated and based on a world that doesn’t exist anymore, if it ever did. And, it’s created a generation of Underfulfilled Overacheivers, who have leaned in, climbed the ladder of success, did everything they were supposed to do, and yet feel burned out and unfulfilled. In the last decade, career coach Megan Hellerer, herself a recovering Underfulfilled Overachiever, has worked with hundreds of these women, from CEOs and bestselling authors to award-winning scientists and activists, helping them get unstuck and discover meaningful, purpose-driven work. Directional Living comes from Megan’s innovative paradigm, one based on the premise that a fulfilling, purpose-filled career and life is built by following your inner sense of direction, not pursuing a fixed destination. Through this revolutionary new blueprint, we learn to find the work we are uniquely well-suited to do in the world, move from misery to meaning, and transform our careers on the way to transforming our lives. Directional Living is both a philosophy and a practical guide to creating not just a great life, but your great life—one full of genuine purpose, meaning, ease and authenticity.




Information Guidance Series


Book Description




Murder and Mayhem


Book Description

In the states of the former Confederacy, Reconstruction amounted to a second Civil War, one that white southerners were determined to win. An important chapter in that undeclared conflict played out in northeast Texas, in the Corners region where Grayson, Fannin, Hunt, and Collin Counties converged. Part of that violence came to be called the Lee-Peacock Feud, a struggle in which Unionists led by Lewis Peacock and former Confederates led by Bob Lee sought to even old scores, as well as to set the terms of the new South, especially regarding the status of freed slaves. Until recently, the Lee-Peacock violence has been placed squarely within the Lost Cause mythology. This account sets the record straight. For Bob Lee, a Confederate veteran, the new phase of the war began when he refused to release his slaves. When Federal officials came to his farm in July to enforce emancipation, he fought back and finally fled as a fugitive. In the relatively short time left to his life, he claimed personally to have killed at least forty people--civilian and military, Unionists and freedmen. Peacock, a dedicated leader of the Unionist efforts, became his primary target and chief foe. Both men eventually died at the hands of each other's supporters. From previously untapped sources in the National Archives and other records, the authors have tracked down the details of the Corners violence and the larger issues it reflected, adding to the reinterpretation of Reconstruction history and rescuing from myth events that shaped the following century of Southern politics.




Moss Bluff Rebel


Book Description

So wrote Texas pioneer cattle drover William Berry Duncan in his March 1862 diary entry, the day he joined the Confederate Army. Despite his misgivings, Duncan left his prosperous business to lead neighbors and fellow volunteers as commanding officer of cavalry Company F of Spaight’s Eleventh Battalion that later became the 21st Texas Infantry in America’s Civil War. Philip Caudill’s rich account, drawn from Duncan’s previously untapped diaries and letters written by candlelight on the Gulf Coast cattle trail to New Orleans, in Confederate Army camps, and on his southeast Texas farm after the war, reveals the personable Duncan as a man of steadfast integrity and extraordinary leadership. After the war, he returned to his home in Liberty County and battled for survival on the chaotic Reconstruction-era Texas frontier. Supplemented by archival records and complementary accounts, Moss Bluff Rebel paints a picture of everyday life for the Anglo-Texans who settled the Mexican land grants in the early nineteenth century and subsequently became citizens of the proudly independent Texas Republic. The carefully crafted narrative goes on to reveal the wartime emotions of a reluctant Confederate officer and his postwar struggles to reinvent the lifestyle he knew before the war, a way of life he sensed was lost forever. Moss Bluff Rebel will appeal to history lovers of all ages attracted to the drama of the Civil War period and the men and women who shaped the Texas frontier.




Life on Matagorda Island


Book Description

"When Wayne and Martha McAlister moved to Matagorda Island, a wildlife refuge off the central Texas coast, they anticipated staying perhaps five years. But sent to take up duties with the U.S. Fish and Wildlife Service, Wayne McAlister fell under the island's spell the moment he stepped out of his aging house trailer and met his first Matagorda rattlesnake. Seven years later, the McAlisters were still observing the flora and fauna of Matagorda. Except for the road and some occasional fence posts, the island appears untouched by humans. In Life on Matagorda Island, Wayne McAlister shows what life was like amid such isolation."--Jacket




Black Youth in Crisis (Routledge Revivals)


Book Description

First published in 1982, this book considers the position of young Afro-Caribbean people in Britain, in the 1980s. It looks at how, at the time, this group of young people were disproportionately hit by growing unemployment, seemed to be over-represented in crime statistics and were often disadvantage at school. The authors of the book analyse the struggles of the time and look at the reasons for their existence.