Squirrel Hill


Book Description

A piercing portrait of the struggles and triumphs of one of America's renowned Jewish neighborhoods in the wake of unspeakable tragedy that highlights the hopes, fears, and tensions all Americans must confront on the road to healing. Squirrel Hill, Pittsburgh, is one of the oldest Jewish neighborhoods in the country, known for its tight-knit community and the profusion of multigenerational families. On October 27, 2018, a gunman killed eleven Jews who were worshipping at the Tree of Life synagogue in Squirrel Hill--the most deadly anti-Semitic attack in American history. Many neighborhoods would be understandably subsumed by despair and recrimination after such an event, but not this one. Mark Oppenheimer poignantly shifts the focus away from the criminal and his crime, and instead presents the historic, spirited community at the center of this heartbreak. He speaks with residents and nonresidents, Jews and gentiles, survivors and witnesses, teenagers and seniors, activists and historians. Together, these stories provide a kaleidoscopic and nuanced account of collective grief, love, support, and revival. But Oppenheimer also details the difficult dialogue and messy confrontations that Squirrel Hill had to face in the process of healing, and that are a necessary part of true growth and understanding in any community. He has reverently captured the vibrancy and caring that still characterize Squirrel Hill, and it is this phenomenal resilience that can provide inspiration to any place burdened with discrimination and hate.




The Bibliographer


Book Description




Mission-Driven Leadership


Book Description

In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share but about improving lives and communities. Mark Bertolini didn't get to the corner office through traditional means. He grew up in a blue-collar neighborhood in Detroit. Early in his career, he was known for his bare-knuckled leadership and hard driving competitiveness that helped him to turnaround several companies. But his ambition came at a cost as he ran roughshod over his colleagues and employees, and spent time away from his family. Two events served as wakeup calls for the hard-charging Bertolini. First his son Eric was diagnosed with incurable cancer, and Bertolini found himself confronting the healthcare industry firsthand, not as an executive, but as the parent of a deathly ill child, determined to save his son's life. And miraculously, after a year in the hospital, often at death's door--Eric was twice given last rites--his son recovered. The second wakeup call was a skiing accident several years later in which Bertolini broke his neck. As his life unraveled in the face of years of chronic pain, therapy, and medication, he realized he had to reinvent himself, emotionally, spiritually, and as a leader--or go under. Mission-Driven Leadership speaks to the lessons Bertolini learned about empathy, about helping employees and Aetna's customers take better care of themselves and each other, about the need to "find the divine in me," and the importance of getting out to meet with employees and customers face-to-face in town halls to truly discover their needs and better serve them.




The Geek Manifesto


Book Description

Whether we want to improve education or cut crime, to enhance public health or to generate clean energy, we need the experimental methods of science - the best tool humanity has yet developed for working out what works. Yet from the way we're governed to the news we're fed by the media we're let down by a lack of understanding and respect for its insights and evidence. In The Geek Manifesto Mark Henderson explains why and how we need to entrench scientific thinking more deeply into every aspect of our society. A new movement is gathering. Let's turn it into a force our leaders cannot ignore. This edition includes an appendix: 'A Geek Manifesto for America' by David Dobbs.




Marks of Excellence


Book Description

The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.




Story Of Antimatter, The: Matter's Vanished Twin


Book Description

'Overall, the text is very well written in a style that is precise yet easy to understand and interesting to follow … It does not refer to scientific or other publications or suggest further reading, but is completely self-contained. This makes it highly accessible for non-experts. It is intended for ‘serious readers with some general background knowledge in physics, although no specialist knowledge is required’. And it can indeed be recommended to any reader with a scientific interest in the subject, and also as a good recreational read for experts. This is even more true due to the excellent quality of the paper and the print, and the nice format and overall making of the book.'Contemporary PhysicsEach elementary particle contained within every known substance has an almost identical twin called its antiparticle. Existing data clearly indicate that equal numbers of particles and antiparticles were initially created soon after the birth of the universe. Despite this, all objects around us, as well as all the stars in all the known galaxies, are made of particles, while antiparticles have almost completely vanished. The reasons behind this disappearance are not yet fully known. Uncovering them will allow us to not only penetrate much deeper into the structure of matter, but also to understand the secret mechanisms that determine the genesis and development of our immense universe. That is why explaining the mystery of the missing antimatter is currently considered to be one of the main tasks of particle physics.This book tells the story of all the achievements in solving the problem of the missing antiparticles including the latest developments in the field. It is written by Prof. Guennadi Borissov, an international expert in this subject. It is intended for serious readers with some general background knowledge in physics, although no specialist knowledge is required. All phenomena observed in the microworld of particles are explained in simple terms using well-known examples from ordinary life. Starting with a description and discussion of the main properties of particles and antiparticles, the book details the important stages in the research that has brought scientists closer to solving one of the greatest enigmas of nature.




Brand Meaning


Book Description

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.