The Story of the Boeing Company


Book Description

In the early years of the 20th century William Edward Boeing summed up his new company’s mission: "To let no new improvement in flying and flying equipment pass us by." And sure enough, in the century since, nothing and no one has outflown Boeing. The Story of the Boeing Company, plane-maker to the world, unfolds on a fittingly grand scale in this book that is at once the history of one company and the story of an industry. Aviation author Bill Yenne follows Boeing from its modest beginnings in 1916 as Pacific Aero Products, with a single two-seater floatplane, to its present lofty position as the largest aerospace company in the world. Lavishly illustrated, it showcases historic aircraft that made the company’s name—the B-17s and B-29s of World War II to the 707 jetliner that revolutionized commercial flight; and the mammoth 747 to the B-52 Superfortress that still soldiers on over 50 years after its debut. All the moves and mergers are chronicled. 2nd ed.




Flying Blind


Book Description

NEW YORK TIMES BUSINESS BEST SELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg. Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever. How did things go so horribly wrong at Boeing? Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities. By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.




Legend and Legacy


Book Description

The name Boeing evokes vivid images, from the B-17 Flying Fortresses of World War II to the 707 and 747 jet transports that revolutionized air travel. Less well known: The Boeing Company built the first stage of the Saturn rocket that started men on the way to the moon, developed the Minuteman missile system, and is now designing America's space station. Boeing jets, in service around the globe, carry 675 million passengers annually--the equivalent of twelve percent of the world's population. Behind the statistics and the awe-inspiring aircraft is a company of paradoxes, a vast organization nimble enough to take daring market risks that have kept it at the top of its industry. Robert J. Serling, forty-five years an award-winning aviation writer, takes the reader behind the scenes with humor, objectivity, and abundant anecdotes: Boeing once went seventeen months without seeing a single domestic jetliner and came close to bankruptcy. One of its legendary test pilots unexpectedly barrel-rolled a prototype jetliner, into which the company had sunk one-quarter of its net worth, because he thought the stunt would help sell the airplane. Legend and Legacy, Robert J. Serling's most ambitious work to date, reads like a novel, complete with memorable characters who, despite occasional stumbles, helped win the war and conquer the commercial skies: The salesman who almost traded a used 727 for $12 million worth of underwear. The vice president who worked in a darkened office illuminated by a single, low-wattage light bulb. The gifted, driven engineers who did the impossible, by yesterday. Never in its seventy-five years has Boeing been so revealingly profiled. This book is must-reading for anyone fascinated by the history of aviation.




Boeing versus Airbus


Book Description

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.




Higher


Book Description

“A lavishly illustrated and meticulously researched overview of the aerospace giant’s first century.” —Aviation Week Over the course of a century, the Boeing Company grew from a small outfit operating out of a converted boathouse—producing a single pontoon plane made from canvas and wood—into the world’s largest aerospace company. The thrilling story of the celebrated organization is filled with ambition, ingenuity, and a passion to exceed expectations. In this extensively illustrated book, Pulitzer Prize–nominated author Russ Banham recounts the tale of a company and an industry like no other—one that has put men on the moon, defended the free world, and changed the way we live. “Higher ably commemorates Boeing’s enduring achievement, gliding nimbly through its triumphs of design, engineering and manufacture and, not least, its memorable contributions to wars won.” —The Wall Street Journal




The Boeing 247


Book Description

In 1933, the Boeing Aircraft Company set a new standard for air transportation by introducing the Boeing 247 a graceful, all-metal, twin-engined aircraft that was 50 percent faster than the competition. Van der Linden traces the development of the 247 and the odyssey from its brief period of dominan




Turbulence


Book Description

This timely book investigates the experiences of employees at all levels of Boeing Commercial Airplanes (BCA) during a ten-year period of dramatic organizational change. As Boeing transformed itself, workers and managers contended with repeated downsizing, shifting corporate culture, new roles for women, outsourcing, mergers, lean production, and rampant technological change. Drawing on a unique blend of quantitative and qualitative research, the authors consider how management strategies affected the well-being of Boeing employees, as well as their attitudes toward their jobs and their company. Boeing employees’ experience holds vital lessons for other employees, the leaders of other firms determined to thrive in today’s era of inescapable and growing global competition, as well as public officials concerned about the well-being of American workers and companies.




Boeing


Book Description

Founded in 1916, Boeing Commercial Airplanes is the premier aircraft builder in the USA and one of the biggest aerospace constructors in the world. To the man in the street Boeing is inextricably linked with some of the greatest names in aircraft design and construction: the B-17 Flying Fortress bomber, the 707 (the USA’s first commercial jet airliner), the revolutionary 747 ‘jumbo jet’ and the massive B-52 bomber. This comprehensive and handsomely illustrated history of the ‘plane builder from Seattle’ includes details of every aircraft it has ever built, together with data charts and informative text boxes.




Right Away & All at Once


Book Description

An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.




Boeing Field


Book Description

Even before there were runways, the area south of the city of Seattle was Washington's aviation hub. Charles Hamilton, a daredevil dubbed "Crazy Man of the Air," became the first flyer in the state when he coaxed his Curtiss biplane into the sky over Meadows Racetrack in 1910. He promptly crashed. With the help of William Boeing and his growing aviation company, Boeing Field opened in 1928. In those early days, brave air travelers could hitch a ride along with bags of mail in cold, noisy biplanes. Bigger, better aircraft soon followed, but wartime intervened. Thousands of Flying Fortress bombers emerged from Boeing's Plant 2 at the edge of the airfield and winged off to war. In the years after, Boeing Field served a dazzling array of winged machines--from the smallest Piper Cub to Air Force One.