The Strategic Management of College Enrollments


Book Description

Building comprehensive enrollment management systems, understanding and designing information systems by Nick Vesper. Case study: how information systems support enrollment management by Mariea T. Noblitt. Enrollment management in action by Barry Abrams, Marsha Krotseng, Don Hossler. Tailoring enrollment management to institutional needs : advice to campus leaders by John P. Bean, Don Hossler.




Handbook of Strategic Enrollment Management


Book Description

Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management: Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention Includes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology Guides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.




Higher Education on the Brink


Book Description

Higher education as we have known it has now and forever dramatically changed and so must the previous models that we once held dear. Leaders must take a fresh look at how their institutions design, implement, and measure practices in strategic enrollment management and expand the model, as never before. Higher Education on the Brink: Reimagining Strategic Enrollment Management in Colleges and Universities combines strategies for enrollment enhancement with significant support for development of alternative revenue streams for overall sustainability and growth. It introduces a new model for launching highly engaged strategic planning processes for colleges and universities. With current, real-world examples, the book details how colleges can be guided by integrated strategic planning processes to recalibrate efforts that yield key results. The major difference in this work is an exacting focus on organizational culture and each facet that defines it. As colleges and universities place new focus on strategically re-imagining higher education and their role in it, Higher Education on the Brink will serve as a guide for determining what difficult questions need to be asked and how to answer those questions in a manner that will position the college for the future with support from the college community, generating increased opportunities for student and operational success.




Academic Strategy


Book Description

Alone among America's major institutions, colleges and universities have traditional refused to adopt modern management and planning. Now they have entered a perilous new era of declining enrollments, inflated costs, and shifting academic priorities. The result: higher education is going through a planning and management revolution. This path breaking book describes in detail the nature and dimensions of education's dramatic reversal and the reasons behind it. It examines the new role of strategic planning and the resulting changes in the role of professors, trustees, and college presidents. It describes how colleges and universities can introduce the latest planning and management methods for their own benefit.




Enrollment Management


Book Description

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also directed to reasons why enrollment managers need to exert a strong influence on academic and career advising, academic assistance programs, institutional research, orientation, retention programs, and student services. Chapters cover the following topics: the demand for higher education, college choice, the effects of pricing and financial aid on attendance, recruiting high school graduates, retaining students, current research on the impact of college on students' cognitive and noncognitive growth, the impact of different kinds of colleges, the outcomes of higher education, and the future of enrollment management. The following educational outcomes are considered: the significance of higher education over a lifetime, economic and noneconomic benefits of higher education, and consumptive benefits. One chapter was contributed by Terry E. Williams: "Recruiting Graduates: Understanding Student-Institution Fit." A bibliography is included. (SW)




Going to College


Book Description

Going to College tells the powerful story of how high school students make choices about postsecondary education. Drawing on their unprecedented nine-year study of high school students, the authors explore how students and their parents negotiate these important decisions. Family background, finances, education, information—all influence students' plans after high school and the career paths they pursue, as do the more subtle messages delivered by parents and counselors which shape adolescents' self-expectations. For high school guidance counselors, college admissions counselors, parents and teachers, and public policy makers, this book is a valuable resource that explains the decision-making process and helps adults to help students make appropriate choices. The authors identify predisposition, search, and choice as the three stages in the student decision-making process. Predisposition refers to the plans students develop for education or work after they graduate from high school. The search stage involves students discovering and evaluating a variety of colleges and universities. In the choice stage, students choose a school to attend from among a list of institutions that are being seriously considered. Understanding exactly how students move through the predisposition, search, and choice stages of the college decision-making process can help students and parents prepare themselves for this process and consider a wider array of options. For education professionals, understanding this process can lead to new initiatives to guide students and families effectively—by providing better incentives for college savings, for example, or devising more effective early information programs about postsecondary education. Going to College is the first book to seriously study over an extended period the decisions that have a pervasive and lasting impact on individual careers, livelihoods, and lifestyles. The authors conclude with important recommendations for improving academic support, exploring various financial options, providing early encouragement—in other words, for recognizing the factors that influence students' decisions, and knowing when to pay attention to them.




Demographics and the Demand for Higher Education


Book Description

"The economics of American higher education are driven by one key factor--the availability of students willing to pay tuition--and many related factors that determine what schools they attend. By digging into the data, economist Nathan Grawe has created probability models for predicting college attendance. What he sees are alarming events on the horizon that every college and university needs to understand. Overall, he spots demographic patterns that are tilting the US population toward the Hispanic southwest. Moreover, since 2007, fertility rates have fallen by 12 percent. Higher education analysts recognize the destabilizing potential of these trends. However, existing work fails to adjust headcounts for college attendance probabilities and makes no systematic attempt to distinguish demand by institution type. This book analyzes demand forecasts by institution type and rank, disaggregating by demographic groups. Its findings often contradict the dominant narrative: while many schools face painful contractions, demand for elite schools is expected to grow by 15+ percent. Geographic and racial profiles will shift only slightly--and attendance by Asians, not Hispanics, will grow most. Grawe also use the model to consider possible changes in institutional recruitment strategies and government policies. These "what if" analyses show that even aggressive innovation is unlikely to overcome trends toward larger gaps across racial, family income, and parent education groups. Aimed at administrators and trustees with responsibility for decisions ranging from admissions to student support to tenure practices to facilities construction, this book offers data to inform decision-making--decisions that will determine institutional success in meeting demographic challenges"--




Strategic Management of Human Capital in Education


Book Description

Strategic Management of Human Capital in Education offers a comprehensive and strategic approach to address what has become labeled as "talent and human capital." Grounded in extensive research and examples of leading edge districts, this book shows how the entire human resource system in schools—from recruitment, to selection/placement, induction, professional development, performance management and evaluation, compensation, and career progression—can be reformed and restructured to boost teacher and principal effectiveness in ways that dramatically improve instructional practice and student learning. Strategic Management of Human Capital in Education guides educators towards putting more effective teachers, teacher leaders, and principals in the country’s schools—especially in poverty-impacted urban and rural communities—equipping those teacher and principals with instructional and leadership expertise, and rewarding and retaining those who are successful in attaining these objectives. Drawing from cases, experiences, and deliberations from a national task force, this book outlines a comprehensive framework for how to transform current human resource management practices into authentic, strategic talent management systems in order to improve student achievement.




Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities


Book Description

As higher educational learning enters a new age, Historically Black Colleges and Universities (HBCUs) are seeking innovative ways to establish strategies to compete with other academic institutions. As establishments that have played a pivotal role in transforming the landscape of higher education, HBCUs are facing rapid transformation and various obstacles leading to questions regarding to the cost, quality, and sustainability of these institutions. Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities is a pivotal reference source that provides vital research on the role of HBCUs in today’s higher education and the various research methods addressing student retention rates, success levels, and engagement. While highlighting topics such as enrollment management, student engagement, and online learning, this publication explores successful engagement strategies that promote educational quality and equality, as well as the methods of social integration and involvement for students. This book is ideally designed for researchers, academicians, scholars, educational administrators, policymakers, graduate students, and curriculum designers.




Assessing and Responding to the Growth of Computer Science Undergraduate Enrollments


Book Description

The field of computer science (CS) is currently experiencing a surge in undergraduate degree production and course enrollments, which is straining program resources at many institutions and causing concern among faculty and administrators about how best to respond to the rapidly growing demand. There is also significant interest about what this growth will mean for the future of CS programs, the role of computer science in academic institutions, the field as a whole, and U.S. society more broadly. Assessing and Responding to the Growth of Computer Science Undergraduate Enrollments seeks to provide a better understanding of the current trends in computing enrollments in the context of past trends. It examines drivers of the current enrollment surge, relationships between the surge and current and potential gains in diversity in the field, and the potential impacts of responses to the increased demand for computing in higher education, and it considers the likely effects of those responses on students, faculty, and institutions. This report provides recommendations for what institutions of higher education, government agencies, and the private sector can do to respond to the surge and plan for a strong and sustainable future for the field of CS in general, the health of the institutions of higher education, and the prosperity of the nation.