Author : Cynthia Montgomery
Publisher : HarperCollins UK
Page : 222 pages
File Size : 35,44 MB
Release : 2012-04-26
Category : Business & Economics
ISBN : 0007448449
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.
Author : Idris Mootee
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 22,22 MB
Release : 2013-05-17
Category : Business & Economics
ISBN : 1118659961
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Author : William A. Cohen
Publisher : Amacom
Page : 0 pages
File Size : 44,80 MB
Release : 2004
Category : Leadership
ISBN : 9780814414095
What can two thousand years of winning strategy do for your business?
Author : Timothy Galpin
Publisher : Oxford University Press
Page : 273 pages
File Size : 40,52 MB
Release : 2023-08-28
Category :
ISBN : 0192885200
Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Each of the best practices, pitfalls to avoid, tools and templates presented in this book has been field-tested and refined for over three decades while working with for profit, not-for-profit, and government organizations, across multiple industries around the globe to help them develop and implement their strategies. The guidance and tools can be applied in small, mid-sized, and large organizations; their application just needs to be scaled accordingly. While this is a practical "how to" book, the tools and approaches presented are based on a solid foundation of well-established theory and extensive research that is also highlighted within each chapter. The contents can benefit those new to "strategy" as well as seasoned strategy professionals, current and aspiring senior managers, middle- and front-line managers, functional experts, and strategy consultants.
Author : Max Mckeown
Publisher : Pearson UK
Page : 218 pages
File Size : 37,34 MB
Release : 2013-07-31
Category : Business & Economics
ISBN : 0273757113
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
Author : Dr. İbrahim Haşim İnal
Publisher : HOLISTENCE PUBLICATIONS
Page : 268 pages
File Size : 22,76 MB
Release : 2023-03-15
Category : Education
ISBN : 6256942124
The Strategist’s Financial Management Handbook simplifies financial management and economics for decision makers. It covers topics such as financial statements, budgeting, risk management, and investment analysis, with real-world examples. The author, Dr. İbrahim Haşim İnal, has extensive experience in financial management and economics and has written the book to make these concepts accessible to everyone. By the end of the book, readers will have a solid foundation in financial management and economics, enabling them to make informed investment decisions, analyze financial statements, and manage budgets with confidence. Whether new to finance or just in need of a refresher, The Strategist’s Financial Management Handbook is a valuable resource.
Author : Lesley Bielby
Publisher : Figure 1 Publishing
Page : 175 pages
File Size : 30,59 MB
Release : 2021-04-27
Category : Business & Economics
ISBN : 1773271482
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Author : Ohmae
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 39,27 MB
Release : 2002-07
Category :
ISBN : 9780070486430
Since its original publication by McGraw-hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an acknowledged classic. Kenichi Ohmae a business strategist of international renown provides a Compelling account of the reasons why companies dominate the global processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company customer and competition. Replete with numerous illustrative case histories of strategic thinking in action, Ohmae s classic work continues to inspire managers at all levels to new heights of bold, imaginative strategic thinking.
Author : Jared Levy
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 48,68 MB
Release : 2011-03-08
Category : Business & Economics
ISBN : 1118041186
A comprehensive yet simplified guide to the complex world of options investing and risk management Before trading derivatives, one needs to understand the secrets and mechanics behind the options market. Your Options Handbook: The Practical Reference and Strategy Guide to Trading Options offers a straightforward, practical explanation of the options marketplace, including its origins, the mechanics of the market, and how to profit from trading options. Walks you through the stock and option markets from a professional's perspective, but uses plain language and simple analogies Discusses different trading strategies based upon whether one's opinion of the market is bullish, bearish, or neutral Details market players, useful tips, and trading psychology, and explains how options are priced Options are a versatile trading instrument that typically cost less and can have lower risk than stocks. They also offer investors a unique edge and lucrative opportunities that are not available to stock only traders. Your Options Handbook helps investors fully understand the options market, allowing them to enter the sector with greater ease.
Author : Jared D. Harris
Publisher :
Page : 132 pages
File Size : 13,32 MB
Release : 2013
Category : Business analysts
ISBN : 9781615981977
A concise collection of the thirteen most commonly used tools in strategic analysis, followed by an overview of the process for integrative strategic analysis.
