The Carbon Code


Book Description

The Carbon Code provides a framework to do this, and helps you to become a hero in the fight against climate change.




The Swim to Win Playbook


Book Description




The Three-Year Swim Club


Book Description

The New York Times bestselling inspirational story of impoverished children who transformed themselves into world-class swimmers. In 1937, a schoolteacher on the island of Maui challenged a group of poverty-stricken sugar plantation kids to swim upstream against the current of their circumstance. The goal? To become Olympians. They faced seemingly insurmountable obstacles. The children were Japanese-American and were malnourished and barefoot. They had no pool; they trained in the filthy irrigation ditches that snaked down from the mountains into the sugarcane fields. Their future was in those same fields, working alongside their parents in virtual slavery, known not by their names but by numbered tags that hung around their necks. Their teacher, Soichi Sakamoto, was an ordinary man whose swimming ability didn't extend much beyond treading water. In spite of everything, including the virulent anti-Japanese sentiment of the late 1930s, in their first year the children outraced Olympic athletes twice their size; in their second year, they were national and international champs, shattering American and world records and making headlines from L.A. to Nazi Germany. In their third year, they'd be declared the greatest swimmers in the world. But they'd also face their greatest obstacle: the dawning of a world war and the cancellation of the Games. Still, on the battlefield, they'd become the 20th century's most celebrated heroes, and in 1948, they'd have one last chance for Olympic glory. They were the Three-Year Swim Club. This is their story.




The Ivy League Playbook


Book Description

Elite American admissions systems seem shrouded in mystery. Plummeting acceptance rates suggest that even the most stellar academic record no longer suffices to differentiate a candidate from the rest of the applicant pool. The personal essay is an exercise in self-marketing, in underscoring your authentic value-add to a college campus. Without the right frameworks and insights on how to approach this task, many applicants miss the opportunity to convey something profound about themselves. After a decade of studying what works for the world's most selective admissions committees, we've crystalized the elements that distinguish winning essays from those cast upon the dreaded "rejected" pile. Through in-depth analyses of 25 Common Application Essays that have succeeded at Ivy League and "Ivy+" (Stanford, Caltech, UChicago) universities, you'll discover the transformative journey of composing an outstanding college essay that leaves a lasting impression. And beyond the samples, you'll gain actionable tools and concrete exercises in our workbook to compose your very own.




The Digital Playbook: How to win the strategic technology game


Book Description

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it’s split into short sections you can dip into at any time.




The DevOps Adoption Playbook


Book Description

Deliver High-Value, Streamlined Enterprise Applications and Systems with DevOps Enterprise IT has unique needs, capabilities, limitations, and challenges. DevOps is perfectly suited to deliver high-value applications and systems with velocity and agility, enabling innovation and speed while never sacrificing quality. But until now, most DevOps instruction has been focused on start-ups and born-on-the-web companies with an entirely different set of requirements. In The DevOps Adoption Playbook, IBM Distinguished Engineer Sanjeev Sharma shows you exactly how to adopt DevOps in the enterprise based on your organization's business goals, current state of IT maturity, and IT technologies and platforms. Derived from his own experience helping companies in a wide variety of industries to successfully adopt DevOps, it outlines how to get your organization on board, meet the challenges, and move into the fast lane. Like a sports playbook, this guide provides "plays" that can be executed for different scenarios and situations within your company. You will learn to create an individual game plan that factors in specifics of your business and get your team working together with a common goal. The DevOps Adoption Playbook shows you how to: Understand the elements and capabilities of DevOps Respond to the challenges of a multi-speed IT environment Identify the business goals that large enterprises can meet with DevOps Implement DevOps in large-scale enterprise IT environments Achieve high-value innovation and optimization with low cost and risk Exceed business goals with higher product release efficiency Apply DevOps across multiple technologies from mainframe, mobile, containers, microservices, to cloud technologies




The Customer Centricity Playbook


Book Description

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."—Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."—Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."—Susan Johnson, Chief Marketing Officer, SunTrust Banks




American Playbook


Book Description

"From the popular conservative talk radio host and Fox contributor, a unique playbook approach outlining how Republicans can win elections and win back the country, relayed in funny and relatable sports metaphors"--




The Young Adult Playbook


Book Description

"The Young Adult Playbook is written by two college humanities professors with decades of experience advising young adults (from high school through late-twenties) on how to find meaningful work, leisure (free time), and love. In each of these three areas, they offer a change in perspective and vocabulary in the first chapter, and practical steps in the second chapter. The discussion is built around the stories of composite characters--Brooke, Sofia, Olivia, Jonah, Cole, and others--who are based on their own students and other young adults. It includes selections of social science data to give an accurate picture of young adulthood today. It also includes journal exercises for the reader to complete and lined pages at the back should the reader wish to do so in the book itself"--




Leading Winning Teams


Book Description

PRAISE FOR LEADING WINNING TEAMS “Trent Clark has taken three of the most important concepts for success— Leadership, Winning, and Teamwork—and laid out a game plan guaranteed to bring your organization into the big leagues. Leading Winning Teams will have you swinging for the fences!” —Harvey Mackay, Author of the New York Times #1 bestseller Swim With The Sharks Without Being Eaten Alive “Leading Winning Teams simply teaches you how to lead like a CHAMPION. It’s a guide that becomes a cheat code to success. It has changed the way I run my business and the way I advise my clients. Welcome to the BIG LEAGUES!” —Brant Pinvidic, TV Executive, CEO and Founder of INvelop Entertainment, bestselling Author of The 3-Minute Rule, CEO of Reject Average “Leading Winning Teams is a playbook for excellence. Trent Clark’s experience in Major League Baseball and business translates seamlessly into invaluable lessons for leaders in any field.” —Matthew Pollard, The Rapid Growth® Guy and bestselling Author of The Introvert’s Edge Series “Leading Winning Teams is the perfect title for this book written by a guy who has done just that. As an MLB player, Trent pushed me to perform at my highest level on the greatest stage. As a small business owner and keynote speaker, Trent has helped me to gain confidence and find new ways to inspire the clients I teach and engage.” —Scott Spiezio, 2x MLB World Series Champion “Leading Winning Teams by Trent Clark is a powerhouse of insights and strategies, transforming the art of leadership and team dynamics. His expertise is a game-changer for anyone committed to achieving greatness in their field. This book is not just a read, it’s an actionable blueprint for success, inspiring leaders and teams to excel at the highest level, like champions!” —Lauren Sisler, ESPN Sports Reporter, Motivational Speaker, Author of Shatterproof