Book Description
Founded in response to the changing market for legal services, franchise law firms have grown dramatically in recent years, but at what cost to clients and lawyers alike? This book focuses on how legal services are influenced by market pressures and the way various law firms have excelled by mass producing a basic "menu" of services - by placing their offices at strategic locations, hiring inexperienced but less expensive new law school graduates, and using television and other hard-sell means to attract clients. Van Hoy's impeccable research, presented in a clear style, is fascinating and useful reading, not only for members of the legal profession and legal scholars, but also for aspiring lawyers and their future clients.