The Trust Economy


Book Description

* Why you need to build trust for business success * Explains why large companies are increasingly vulnerable to failure in the digital age* How to build trust in 6 easy, repeatable steps* How trust promotes innovation and increases your competitive advantage* Author is a popular speaker and available for events/activities




The Trust Economy: Building strong networks and realising exponential value in the digital age


Book Description

Airbnb, Uber, TripAdvisor, Bitcoin, Carousell – this is the way we live today. Over the past decade, one of the most revolutionary changes in our global economy has been the creation of trusted digital intermediaries. These platforms allow us – as individuals and as businesses – to exchange value with one another in new and better ways. We are experiencing a modern relationship renaissance, enabled by technology and powered by trust.But not everyone has succeeded equally. Corporate innovation efforts are often stymied by a culture of distrust that kills creativity, impedes progress and reduces competitive advantage. As incumbents lurch from one identity crisis to another and startups flood every industry from retail to insurance, only the most trusted players will succeed. The Trust Economy introduces a world-first structured model for building trust in six progressive stages. Whatever industry you’re in, whatever the size of your business, the trust model will set you on the path to reaping the most value from the opportunities and challenges of the digital age.




Reading, Wanting, and Broken Economics


Book Description

Combining historical study, theorization, and experimental fiction, this book takes commodity culture and book retail around 1900 as the prime example of a market of symbolic goods. With the port of Southampton, England, as his case study, Simon R. Frost reveals how the city's bookshops, with their combinations of libraries, haberdashery, stationery, and books, sustained and were sustained by the dreams of ordinary readers, and how together they created the values powering this market. The goods in this market were symbolic and were not "consumed" but read. Their readings were created between other readers and texts, in happy disobedience to the neoliberal laws of the free market. Today such reader-created social markets comprise much of the world's branded economies, which is why Frost calls for a new understanding of both literary and market values.




The Rise and Development of FinTech


Book Description

This comprehensive guide serves to illuminate the rise and development of FinTech in Sweden, with the Internet as the key underlying driver. The multiple case studies examine topics such as: the adoption of online banking in Sweden; the identification and classification of different FinTech categories; process innovation developments within the traditional banking industry; and the Venture Capital (VC) landscape in Sweden, as shown through interviews with VC representatives, mainly from Sweden but also from the US and Germany, as well as offering insight into the companies that are currently operating in the FinTech arena in Sweden. The authors address questions such as: How will the regulatory landscape shape the future of FinTech companies? What are the factors that will likely drive the adoption of FinTech services in the future? What is the future role of banks in the context of FinTech and digitalization? What are the policies and government initiatives that aim to support the FinTech ecosystem in Sweden? Complex concepts and ideas are rendered in an easily digestible yet thought-provoking way. The book was initiated by the IIS (the Internet Foundation in Sweden), an independent organization promoting the positive development of the Internet in the country. It is also responsible for the Internet’s Swedish top-level domain .se, including the registration of domain names, and the administration and technical maintenance of the national domain name registry. The book illustrates how Sweden acts (or does not act) as a competitive player in the global FinTech arena, and is a vital addition to students and practitioners in the field.




The Trust Economy: How Digital Technology Is Transforming Trust and Creating Social and Business Innovation


Book Description

Alibaba, Carousell, Airbnb, Tinder... Trusted digital technology platforms are powering the new global economy, and technology is rewiring our notions of trust. Nowadays, it is normal for us to meet a partner online, stay in a stranger's house or hitch a ride with the nearest person. The effect is nothing short of a revolution. Welcome to The Trust Economy. The Trust Economy has a profound impact on our economic and social lives. While trust has always been at the core of human society, digital platforms now blur the lines between strangers and trusted connections, redefining who, what and how we trust.What does this mean for businesses and people? As the nature of trust changes, our approach to building it needs to adapt. The Trust Economy introduces a new method for effective trust-building in the digital age. It guides those seeking to understand the global shift in trust patterns and human behaviour, and explains why everyone should develop a trust strategy to thrive in this day and age.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Global Trends 2040


Book Description

"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.




Bold


Book Description

Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).




Emergent Strategy


Book Description

In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.




Reputation


Book Description

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.