The Unicorn Within


Book Description

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come. The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.




The Unicorn Within


Book Description

Inside every company is a portfolio of game-changing new ventures waiting to be unleashed. It's become accepted wisdom that established companies can't build and scale new ventures the way startups can—after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and it's time to challenge that idea. In The Unicorn Within, Linda Yates, the founder and CEO of Silicon Valley-based Mach49, the world's leading growth incubator for the Global 1000, argues that to thrive, companies can and must harness their power—their ideas, talent, data, cash, resources, channels, and customers—to build a portfolio of game-changing ventures and beat the startups at their own game. In this all-in-one guide, Yates lays out a comprehensive twelve-week program, proven in scores of the world's largest companies, for doing all of the above: building a team and finding customer pain points; creating new products or services; developing a rigorous business and execution plan; and launching, accelerating, and scaling each venture. And then doing it again and again. She also shares a blueprint for building your own incubator and accelerator—your own growth engine—along with providing a robust, repeatable, and scalable process that also addresses the complexities and often paralyzing constraints of corporate bureaucracy. Best of all, Yates offers a guide relevant to everyone, from the growth-minded C-suite senior executive to the ambitious, creative intrapreneur, as she covers everything from selecting your new-venture team to creating a new-venture board—the senior executives who become the venture's internal VCs, helping to remove institutional friction and ensuring that every venture can reach escape velocity and thrive. Focused 100% on execution, the book is filled with methods, assessments, tools, scripts, agendas, and striking visuals illustrating every step. The Unicorn Within provides everything even the most established company needs to create high-growth new ventures that deliver compelling new products and services—and stay perpetually competitive in the face of relentless change.




The Unicorn Project


Book Description

The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019




Uni the Unicorn in the Real World


Book Description

Uni the Unicorn, the only unicorn who believes kids are real, slides down a double rainbow to visit friends on earth. Uni the Unicorn visits her best friend in the real world. Now everyone will know that unicorns exist, and that Uni is real after all. But when the little girl introduces Uni to her family and friends, they can't see the unicorn. Then, with the power of believing and Uni's magic horn, one little boy begins to see something. And then all the kids begin to believe in magic. And as the real world grows brighter and brighter, all kinds of other magical creatures appear, ending the book with the most dazzling array of imaginary creatures. Paris Rosenthal, the daughter of the late Amy Krouse Rosenthal, wrote this as a tribute to her mom.




Uni the Unicorn


Book Description

Amy Krouse Rosenthal's New York Times bestselling picture book about a unicorn who believes that little girls are REAL is perfect for anyone interested in stories of friendship, unicorns, and the power of believing! Uni the unicorn is told there’s no such thing as little girls! But no matter what the grown-up unicorns say, Uni believes that little girls are REAL. Somewhere there must be a smart, strong, wonderful, magical little girl waiting to be best friends. In fact, far away (but not too far away), a real little girl believes there is a unicorn waiting for her, too. This magical story of friendship from the bestselling author of I Wish You More is perfect for Easter and spring-time reading. It reminds believers and nonbelievers alike that sometimes wishes really can come true. Don't miss the sequel, Uni the Unicorn and the Dream Come True!




Into the Land of the Unicorns


Book Description

Having jumped into the fantasy land of Luster, Cara joins Lightfoot the unicorn in the search for Queen Arabella Skydancer.




The Unicorn Quest


Book Description

An enchanting, exciting fantasy about a real-world girl searching for her sister in a land full of magic and strange creatures, blending the timeless feel of A Wrinkle in Time with Frozen's powerful themes of identity, enchantment, and sisterhood. Claire Martinson still worries about her older sister Sophie, who battled a mysterious illness last year. But things are back to normal as they move into Windermere Manor . . . until the sisters climb a strange ladder in a fireplace and enter the magical land of Arden. There, they find a world in turmoil. The four guilds of magic no longer trust each other, the beloved unicorns have disappeared, and terrible wraiths roam freely. Scared, the girls return home. But when Sophie vanishes in the night, it will take all of Claire's courage to climb back up the ladder, find her sister, and uncover the unicorns' greatest secret. A Kids' Indie Next Selection A Mighty Girl Best Book of the Year An ALA Top Ten First Novel for Youth




The Unicorn Came to Dinner


Book Description

A sweet and charming picture book about fear, anxiety, and unicorns. The unicorn smells nice, but she is very rude. She never waits for an invitation to come over—she walks right in and tracks heart-shaped hoof-prints across the carpet. She sits in Elizabeth’s chair and makes a complete mess of the house. She even sleeps in Elizabeth’s bed. But the unicorn is no ordinary unicorn . . . In The Unicorn Came to Dinner, author Lauren DeStefano and illustrator Gaia Cornwall invite parents and their kids to talk about feelings—especially worries and anxiety—and ultimately about how to be yourself.




Skandar and the Unicorn Thief


Book Description

A New York Times bestseller! Soar into a breathtaking world of heroes and unicorns as you’ve never seen them before in this “unexpected, suspenseful, and heartwarming” (Kirkus Reviews) middle grade debut perfect for fans of the Percy Jackson and Eragon series! Skandar Smith has always yearned to leave the Mainland and escape to the secretive Island, where wild unicorns roam free. He’s spent years studying for his Hatchery exam, the annual test that selects a handful of Mainlander thirteen-year-olds to train to become unicorn riders. But on the day of Skandar’s exam, things go horribly wrong, and his hopes are shattered…until a mysterious figure knocks on his door at midnight, bearing a message: the Island is in peril and Skandar must answer its call. Skandar is thrust into a world of epic sky battles, dangerous clashes with wild unicorns, and rumors of a shadowy villain amassing a unicorn army. And the closer Skandar grows to his newfound friends and community of riders, the harder it becomes to keep his secrets—especially when he discovers their lives may all be in graver danger than he ever imagined.




The Unicorn in the Barn


Book Description

For years people have claimed to see a mysterious white deer in the woods around Chinaberry Creek. It always gets away. One evening, Eric Harper thinks he spots it. But a deer doesn’t have a coat that shimmers like a pearl. And a deer certainly isn’t born with an ivory horn curling from its forehead. When Eric discovers the unicorn is hurt and being taken care of by the vet next door and her daughter, Allegra, his life is transformed. A tender tale of love, loss, and the connections we make, The Unicorn in the Barn shows us that sometimes ordinary life takes extraordinary turns.