The Unique Problems of Low-income Consumers
Author : Stephen Walter Brown
Publisher :
Page : 106 pages
File Size : 18,91 MB
Release : 1973
Category : Consumers
ISBN :
Author : Stephen Walter Brown
Publisher :
Page : 106 pages
File Size : 18,91 MB
Release : 1973
Category : Consumers
ISBN :
Author : Linda F. Alwitt
Publisher : SAGE Publications, Incorporated
Page : 216 pages
File Size : 32,12 MB
Release : 1996-02-15
Category : Business & Economics
ISBN :
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author : United States. Task Force on Marketing and the Low-Income Consumer
Publisher :
Page : 76 pages
File Size : 28,63 MB
Release : 1971
Category : Consumer satisfaction
ISBN :
Author : Marcus M. Padgett
Publisher :
Page : 72 pages
File Size : 25,31 MB
Release : 1970
Category : Consumer protection
ISBN :
Author : National Consumer Council
Publisher :
Page : 32 pages
File Size : 34,7 MB
Release : 1975
Category : Low-income consumers
ISBN :
Author : Robert J. Holloway
Publisher :
Page : 80 pages
File Size : 40,70 MB
Release : 1969
Category : Consumer behavior
ISBN :
Author : David Caplovitz
Publisher :
Page : 0 pages
File Size : 33,82 MB
Release : 1968
Category : Consumers
ISBN :
Author : United States. Congress. Joint Economic Committee
Publisher :
Page : 152 pages
File Size : 18,21 MB
Release : 1949
Category : Families
ISBN :
Author : Thomas A. Durkin
Publisher : Marketing Classics Press
Page : 22 pages
File Size : 20,55 MB
Release : 2011-08-15
Category : Business & Economics
ISBN : 1613112068
Author : Paul David Allen
Publisher :
Page : 94 pages
File Size : 18,33 MB
Release : 1969
Category : Low-income consumers
ISBN :