The Urge to Splurge


Book Description

Tracing the cultural evolution of shopping from outdoor bazaars to suburban malls, this brazen look at the history and psychology of one of humankind's oldest pursuits considers the variety of reasons (and excuses) that drive the impulse to buy. An opulent collection of shopping places are described, including ancient markets, covered arcades of 18th-century France, gallerias of 19th-century Italy, and megamalls of 1950s America. Examples from literature and other sources explore the historically conflicted attitudes about shopping, it seems that fashionistas have always fought over the trendiest hemlines and hats. The development of buying options is detailed, from mail order catalogs and Internet stores to retail districts and massive supermarkets.




Ebony


Book Description

EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.




Women Who Shop Too Much


Book Description

A fascinating and informative self-help book that identifies the problems of shopping addiction and offers in-depth advice for the shopper on how to bring life and spending back in focus.




Rent vs. Own


Book Description

This guide to making the big decision by a real estate reporter is “a truly balanced look at an emotional subject . . . plenty of tips to keep you above water” (Mint.com). When it comes to real estate, renting vs. owning is always a big decision—not just whether to take the plunge, but when. The housing market can be volatile, and purchasing a home may be one of the biggest investment decisions you’ll ever make. This guide offers a reality check that cuts through all the hype and helps you decide whether to buy now or keep renting. Expert finance and real estate reporter Jane Hodges, who has written for the Wall Street Journal, Seattle Times, and other top publications, explains how the housing market works and breaks down all the pros and cons of buying and renting—because contrary to popular belief, buying isn’t the best choice in every situation. With dozens of success stories and cautionary tales from real-life renters and owners across the country, this indispensable manual gives confused consumers the tools to make the right decision for their budget, market, personal needs, and future.




Shopping as an Entertainment Experience


Book Description

Shopping as an Entertainment Experience explores the ways in which shopping has become a significant entertainment feature in our daily lives. Dr. Mark H. Moss examines the department store, the mall, and the e-store to demonstrate how shopping is often the most common leisure experience that people indulge in to occupy themselves. This unique book focuses on the historical evolution of shopping environments into contemporary entertainment or cultural zones. Through a phenomenological framework, Moss analyzes the way stores, outlets, and restaurants in malls mingle and merge aspects of consumption and merchandising. Shopping as an Entertainment Experience appeals to sociologists, cultural theorists, and those interested in popular culture.




The International Journal of Indian Psychology, Volume 3, Issue 4, No. 56


Book Description

It gives me immense pleasure to welcome all to explore/publish/ comment in/on our journal, The International Journal of Indian Psychology (IJIP). There are a lot of challenges which the growing psychological face in the realms of basic necessities in life. Psychological thoughts can play a very distinct role in bringing about this change. One of the key objectives of research should be its usability and application. This journal attempts to document and spark a debate on the research focused on psychological research and ideas in context of emerging geographies. The sectors could range from psychological education and improvement, mental health, environmental issues and solution, health care and medicine and psychological related areas. The key focus would however be the emerging sectors and research which discusses application and usability in social or health context. We intended to publish case reports, review articles, with main focus on original research articles. Over objective is to reach all the psychological practitioners, who have knowledge and interest but have no time to record the interesting cases, research activities and new innovative procedures which helps us in updating our knowledge and improving our treatment. Finally, I would like to thank RED’SHINE International Publications, Inc for this keepsake, and my editorial team, technical team, authors and well wishers, who are promoting this journals. With these words, I conclude and promise that the standards policies will be maintained. We hope that the research featured here sets up many new milestones. I look forward to make this endeavour very meaningful.




Emotional Intelligence in Action


Book Description

The importance of emotional intelligence as a critical factor in personal and business success is now well established. Emotional Intelligence in Action, Second Edition shows how to tap the power of EI to build effective emotional skills and create real change for leaders and teams. This book breaks new ground in providing a cross-reference matrix that maps sixty-five exercises to four leading emotional intelligence models – the EQ-I 2.0 or EQ360, TESI and TESI Short, the MSCEIT, and EISA – making it easy to use with all the models. Revised to respond to the significant changes in EQi-2.0 and to add two new instruments, TESI and EISA, this Second Edition now offers in-depth coverage of such emerging topics as emotional expression, as well as twenty new exercises, accompanied by reproducible handouts for your participants. Ideal for both individual or team coaching or as part of a wider leadership and management development program, Emotional Intelligence in Action, Second Edition provides highly-effective experiential learning, drawn from real life, that will help you enhance emotional intelligence competencies in every organization.




Everything But the Coffee


Book Description

“Simon knows more about Starbucks—and about why so many Americans find perfection in their lattes—than anyone. He connects our deepest desires to be good, smart, ethical consumers with our equally strong yearning to consume in an authentic way. Our coffee, Simon shows, is us.”—Sharon Zukin, author of Naked City




Consumer Psychology


Book Description

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.




Navigating the Shifting Landscape of Consumer Behavior


Book Description

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.