Author : Emmanuel Coffy MSEE JD
Publisher : Trafford Publishing
Page : 130 pages
File Size : 42,1 MB
Release : 2020-09-21
Category : Education
ISBN : 1698701780
As the title suggests, the book is about Intellectual Property (IP), its ideation and creation, its implementation/materialization, its protection, its expoitation/commercialization and its valuation.
Author : David J. Bland
Publisher : John Wiley & Sons
Page : 375 pages
File Size : 19,89 MB
Release : 2019-11-06
Category : Business & Economics
ISBN : 1119551412
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author : Alexander Osterwalder
Publisher : John Wiley & Sons
Page : 323 pages
File Size : 48,30 MB
Release : 2015-01-28
Category : Business & Economics
ISBN : 1118968077
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Author : John Mihaljevic
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 35,14 MB
Release : 2013-08-12
Category : Business & Economics
ISBN : 1118083652
Reveals the proprietary framework used by an exclusive community of top money managers and value investors in their never-ending quest for untapped investment ideas Considered an indispensable source of cutting-edge research and ideas among the world's top investment firms and money managers, the journal The Manual of Ideas boasts a subscribers list that reads like a Who's Who of high finance. Written by that publication’s managing editor and inspired by its mission to serve as an "idea funnel" for the world's top money managers, this book introduces you to a proven, proprietary framework for finding, researching, analyzing, and implementing the best value investing opportunities. The next best thing to taking a peek under the hoods of some of the most prodigious brains in the business, it gives you uniquely direct access to the thought processes and investment strategies of such super value investors as Warren Buffett, Seth Klarman, Glenn Greenberg, Guy Spier and Joel Greenblatt. Written by the team behind one of the most read and talked-about sources of research and value investing ideas Reviews more than twenty pre-qualified investment ideas and provides an original ranking methodology to help you zero-in on the three to five most compelling investments Delivers a finely-tuned, proprietary investment framework, previously available only to an elite group of TMI subscribers Step-by-step, it walks you through a proven, rigorous approach to finding, researching, analyzing, and implementing worthy ideas
Author : Tom Eisenmann
Publisher : Currency
Page : 368 pages
File Size : 28,3 MB
Release : 2021-03-30
Category : Business & Economics
ISBN : 0593137035
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author : Jay Moreau
Publisher :
Page : 134 pages
File Size : 26,8 MB
Release : 2002-12
Category : Business & Economics
ISBN : 9781588987846
A "think tank" in a book! Exercises and practices to engage and direct creative thinking into sturdy and adaptable processes to improve your business.
Author : Josh Kaufman
Publisher : Penguin
Page : 422 pages
File Size : 24,11 MB
Release : 2010-12-30
Category : Business & Economics
ISBN : 1101446080
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author : Michael Kryton
Publisher : Gildan Media LLC aka G&D Media
Page : 174 pages
File Size : 38,38 MB
Release : 2018-10-09
Category : Self-Help
ISBN : 1722521139
A Brilliant Idea Every 60 Secondsintroduces a tested ideation and creative thinking methodology developed over the author's 36-year career as a creative communications professional and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual way of operating creatively. This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible. It is not simply about techniques; it is also about understanding a context of personal, individual creativity, which allows individuals to more fully understand and embrace the Brilliant ideation techniques. Most importantly, it is about speed: generating ideas --- right now! The book is comprised of three components: Examining individual creativity: understanding the nature of your individual creative process: exploring how you think and operate creatively; understanding how others think and operate creatively; maximizing the way groups, teams and think tanks work together creatively and reach their creative potential The ideation toolkit: understanding the nine Inherent Values (idea triggers) and how they work to generate Idea Strings and Actionable Ideas; the matrix of these Inherent Values makes the creative process and ideation tangible Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem solving situations and innovative product development.
Author : Pamela McCauley Bush
Publisher : Academic Press
Page : 200 pages
File Size : 19,95 MB
Release : 2012-11-02
Category : Business & Economics
ISBN : 012396993X
Transforming Your STEM Career Through Leadership and Innovation offers valuable information on what it means to be a leader and innovator and encourages you to discover and develop these skills for yourself. This book integrates leadership and innovation principles with personal examples and profiles of inspirational women. By providing a clear process on how to build upon your personal strengths to realize leadership and innovation goals, this book will inspire you to pick up the mantle and meet the critical need for leadership and innovation in the STEM fields. This is a must-have guide that is relevant and valuable for women in all stages of their careers. Examines research-based leadership and innovation principles to make these critically important characteristics both real and attainable Empowers you to build upon your own strengths and successes to discover and develop leadership and innovation skills Features a companion website that highlights women's leadership success stories, innovation resources and best practices Provides a practical guide that educates, encourages and equips you to pursue leadership and innovation opportunities
Author : Gregory J. Privitera
Publisher : SAGE Publications
Page : 674 pages
File Size : 48,82 MB
Release : 2022-07-07
Category : Psychology
ISBN : 1071895397
The Updated Third Edition has been fully revised for the seventh edition of the Publication Manual of the American Psychological Association (2020), both in the APA style sections within content and the references. The language within the text has been updated to be as inclusive as possible regarding all aspects of identity. The APA sections on style, paper preparation, and ethics have been updated and the text itself has been formatted in the 7th edition style to better reflect the latest style guidance. Both comprehensive and clear, Research Methods for the Behavioral Sciences, Third Edition author Gregory J. Privitera employs a problem-focused approach to introduce research methods. A conversational writing tone speaks to learners directly, empowering students to view research methods as something they are capable of understanding and applying. Within each chapter, students draw conclusions by following the scientific process. To do enable this, Privitera fully integrates the research methods decision tree—from choosing a research design to choosing an appropriate statistic—to encourage students to select the most appropriate methodology for the research question they′re seeking to answer. Greg Privitera covers the full scope of methodologies from non-experimental to quasi-experimental to experimental in a straightforward, unbiased manner.
