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The Zen of Social Media Marketing

Author : Shama Hyder

Publisher : BenBella Books, Inc.

Page : 277 pages

File Size : 18,80 MB

Release : 2016-08-16

Category : Business & Economics

ISBN : 1942952406

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Book Description

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success



The Zen of Social Media Marketing

Author : Shama Hyder Kabani

Publisher : BenBella Books

Page : 273 pages

File Size : 16,19 MB

Release : 2013

Category : Business & Economics

ISBN : 1937856151

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Book Description

From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.



The Zen of Social Media Marketing

Author : Shama Hyder Kabani

Publisher : Tantor Media Incorporated

Page : pages

File Size : 41,76 MB

Release : 2014-05-09

Category : BUSINESS & ECONOMICS

ISBN : 9781452625096

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Book Description

From Shama Hyder Kabani, president of the Web marketing firm Marketing Zen, comes an essential guide for using social media tools to help your business succeed.



Social Media Marketing

Author : Liana Evans

Publisher : Pearson Education

Page : 471 pages

File Size : 27,49 MB

Release : 2010-06-18

Category : Business & Economics

ISBN : 0768694914

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Book Description

Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy



Social Media Marketing All-in-One For Dummies

Author : Michelle Krasniak

Publisher : John Wiley & Sons

Page : 791 pages

File Size : 45,61 MB

Release : 2021-04-06

Category : Business & Economics

ISBN : 1119696879

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Book Description

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.



Momentum

Author : Shama Hyder

Publisher : BenBella Books, Inc.

Page : 192 pages

File Size : 25,97 MB

Release : 2016-05-17

Category : Business & Economics

ISBN : 1942952252

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Book Description

Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.



Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen

Publisher : McGraw Hill Professional

Page : 289 pages

File Size : 25,39 MB

Release : 2011-06-07

Category : Business & Economics

ISBN : 0071769501

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Book Description

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking



Social Media Marketing For Dummies

Author : Shiv Singh

Publisher : John Wiley & Sons

Page : 410 pages

File Size : 24,67 MB

Release : 2012-03-07

Category : Computers

ISBN : 1118236300

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Book Description

Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!



An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Author : Kaylin Punt

Publisher : CreateSpace

Page : 56 pages

File Size : 31,45 MB

Release : 2014-11-07

Category :

ISBN : 9781503138643

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Book Description

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. Table of Contents: Opening Words 6 Why Social Media and Business Intelligence? 6 Maturity 6 Cost & variety 6 User Friendly 6 Integration 7 The Time is Now 7 Preface: Social Media and Business Intelligence 8 1 Introduction 9 2 What is 'Out' in Social Media and what is 'In' 12 3 The 5 Pillars Of Social Media and Business Intelligence 14 3.1 Top CRM Vendors 2012 (via CIO Magazine): 18 Biggest Companies in Marketing Management and Automation: 18 3.3 Top Business Intelligence Products: 21 4 The 7 Key Reasons You Need Social Media And Enterprise Marketing 24 5 8 Key Social Media Metrics and Their Actionable Responses 28 6 The Nine Step Enterprise And Social Media Marketing Work Flow 31 7 Linking Enterprise Marketing To Internal Business Processes 35 8 7 Social Media Metrics That Drive Industry Development 39 9 Test The Social Media/Enterprise Marketing Waters For Free 41 10 Available Solutions and 17 Essential Questions to ask a potential vendor 50 11 Index - 5 Pillars, Top 5 White Papers on SMBI 54 12 About the author 55



Social Media Marketing

Author : Tracy L. Tuten

Publisher : Pearson Educacion

Page : 244 pages

File Size : 18,43 MB

Release : 2013

Category : Internet advertising

ISBN : 9780133125115

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Book Description

The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.