Marketing


Book Description

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.




Design of Clothing Manufacturing Processes


Book Description

The era of mass manufacturing of clothing and other textile products is coming to an end; what is emerging is a post-industrial production system that is able to achieve the goal of mass-customised, low volume production, where the conventional borders between product design, production and user are beginning to merge. To continue developing knowledge on how to design better products and services, we need to design better clothing manufacturing processes grounded in science, technology, and management to help the clothing industry to compete more effectively. Design of clothing manufacturing processes reviews key issues in the design of more rapid, integrated and flexible clothing manufacturing processes.The eight chapters of the book provide a detailed coverage of the design of clothing manufacturing processes using a systematic approach to planning, scheduling and control. The book starts with an overview of standardised clothing classification systems and terminologies for individual clothing types. Chapter 2 explores the development of standardised sizing systems. Chapter 3 reviews the key issues in the development of a garment collection. Chapters 4 to 7 discuss particular aspects of clothing production, ranging from planning and organization to monitoring and control. Finally, chapter 8 provides an overview of common quality requirements for clothing textile materials.Design of clothing manufacturing processes is intended for R&D managers, researchers, technologists and designers throughout the clothing industry, as well as academic researchers in the field of clothing design, engineering and other aspects of clothing production. - Considers in detail the design of sizing and classification systems - Discusses the planning required in all aspects of clothing production from design and pattern making to manufacture - Overviews the management of clothing production and material quality requirements




Innovation, Product Development and Commercialization


Book Description

This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.




Design of Clothing Manufacturing Processes


Book Description

This second edition of Design of Clothing Manufacturing Processes comprehensively addresses the design and planning of clothing manufacturing processes, beginning with the classification of clothing and discussion of its market, clothing sizing systems, and the key issues involved in developing a fashion collection. Special emphasis is placed on production planning and control, with detailed coverage of the processes of design, pattern making and cutting, joining techniques, work analysis, clothing manufacturing planning, and the behaviour, performance, and quality of materials critical to the development, planning, and control of manufacturing processes and the sale of garments. With its descriptions of the rapid, integrated, and flexible manufacturing systems of today, driven by demand information, this book explains how new supply chain models and manufacturing processes can lead to a much quicker route from design to distribution. This new edition is updated with important new research and topics, including digital fashion incorporating scientific aspects of fabric modelling, simulation and digital fitting, and the performance of seams as an important criterion for the quality and appearance of clothing. - Considers in detail the design of clothing classification and sizing systems - Comprehensively presents the requirements of digital fashion, the terminology used for virtual garment, fabric modelling for virtual clothing simulation, and digital fitting - Covers the production planning in all aspects of clothing production from design and pattern making to manufacture - Provides a thorough review and description of quality requirements for clothing materials - Looks in detail at the performance of stitched seams, from the theoretical basis for determining seam strength and the parameters that affect seam strength, to the phenomenon of seam pucker




Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)


Book Description

This is an open access book. The Faculty of Creative Multimedia (FCM), Multimedia University will hold the 3rd International Conference on Creative Multimedia 2023 (ICCM2023) on 26–28 July 2023 (Virtual Conference). ICCM2023 invites prospective authors to take part by submitting research papers in pursuing the vibrant discourse of creative multimedia. ICCM2023 aims to bring together related research scholars, educators, practitioners, policymakers, enthusiasts, fellow students, and design entrepreneurs from various perspectives, disciplines, and fields to share and exchange their research experiences and results on all aspects of arts, design, and creative media technologies. ICCM2023 embraces possibilities, provides an interdisciplinary forum for all stakeholders to present and discuss current trends, innovations, and concerns, as well as practical issues and solutions in the field of creative multimedia. We welcome high-quality research contributions dealing with original and unpublished results on fundamental, conceptual, empirical and experimental work in all areas of arts, design and creative media technologies.




Consumer-Led Food Product Development


Book Description

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. - Introduces the factors affecting consumer food choice - Explores issues such as sensory perception, culture and ethics - Analyses methods to understand food related attitudes




Product Design and Development


Book Description

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.




Methods for Developing New Food Products


Book Description

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchCarefully outlined test protocols plus quantified sensory, financial and feasibility analysisRecaps key technical concepts across the entire food science curriculum Developed as a comprehensive guide to how food products are planned, budgeted, manufactured and launched, this original textbook forms a cohesive introduction to all phases of food product development. A unique feature of the book is that it reviews the main concepts of food chemistry, ingredient functionality, additives, processing, quality control, safety, package labeling and more-—virtually the entire food technology curriculum. With this specialized information as context, the book spells out the procedures needed to formulate, cost-justify and test market safe and profitable new products that meet regulatory guidelines and consumer expectations. The technical exposition is highlighted by case studies of novel food items introduced by U.S. companies. Syllabus-ready and furnished with back-of-chapter questions and projects, the volume is highly suited for university courses, including the capstone, as well as in-house and team training short courses in industry.




Revolutionizing Product Development


Book Description

Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.




Sustainable Education and Development – Sustainable Industrialization and Innovation


Book Description

This book presents papers from the 11th Sustainable Education and Development Research Conference on the theme: "Build Resilient Infrastructure, Promote Inclusive and Sustainable Industrialization, and Foster Innovation." Papers related to the sub-themes were presented: i. Develop quality, reliable, sustainable, and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all. ii. Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry's share of employment and gross domestic product, in line with national circumstances, and double its share in the least developed countries. iii. Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets. iv. By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities. v. Enhance scientific research and upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing productivity. SEDRC gathers papers that explain how key education on the Sustainable Development Goals is transforming lives, eradicating poverty, professing solutions to the infrastructural deficit in Africa, and providing innovative ways to provide affordable housing in Africa. This book will be of interest to academics, postgraduate students, and industry professionals.