Author : Harry Lewis Bird
Publisher : Wildside Press LLC
Page : 442 pages
File Size : 38,32 MB
Release : 2008-08-01
Category : Fiction
ISBN : 1434475549
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author : Norman Lewis
Publisher :
Page : 230 pages
File Size : 43,24 MB
Release : 1927
Category : Advertising
ISBN :
Author :
Publisher :
Page : 1002 pages
File Size : 29,74 MB
Release : 1928
Category : Authorship
ISBN :
Author :
Publisher :
Page : 760 pages
File Size : 19,93 MB
Release : 1928
Category : Business
ISBN :
Author : Paul Kemp-Robertson
Publisher : Penguin UK
Page : 325 pages
File Size : 44,76 MB
Release : 2018-11-01
Category : Business & Economics
ISBN : 0241328985
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Author :
Publisher :
Page : 3758 pages
File Size : 11,56 MB
Release : 1921
Category : Advertising
ISBN :
Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 29,36 MB
Release : 2017-06-09
Category : Business & Economics
ISBN : 1387028049
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Stanley F. Horn
Publisher :
Page : 370 pages
File Size : 11,93 MB
Release : 1943
Category : Lumber trade
ISBN :
Author :
Publisher :
Page : 930 pages
File Size : 49,89 MB
Release : 1922
Category : Advertising
ISBN :
Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
Page : 234 pages
File Size : 22,5 MB
Release : 2021-02-28
Category : Business & Economics
ISBN : 1800468997
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
