This Fascinating Advertising Business


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A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.




The Swayne Lumber Company


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Sound Wormy


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Set in what remains some of the wildest country in the United States, Sound Wormy recalls a time when regulations were few and resources were abundant for the southern lumber industry. In 1901 Andrew Gennett put all of his money into a tract of timber along the Chattooga River watershed, which traverses parts of Georgia, South Carolina, and North Carolina. By the time he wrote his memoir almost forty years later, Gennett had outwitted and outworked countless competitors in the southern mountains to make his mark as one of the region's most seasoned, innovative, and successful lumbermen. His recollections of a rough-and-ready outdoors life are filled with details of logging, from the first "cruise" of a timber stand to the moment when the last board lies "on sticks" in the mill yard. He tells how massive poplars, oaks, and other hardwoods had to be felled and trimmed by hand, dragged down mountain slopes by draft animals, floated downstream or carried by rail to the mill, and then sawn, graded, and stacked for drying. He tells of buying timber rights in a land market filled with "sharp" operators, where titles and surveys were often contested and kinship and custom were on an equal footing with the law. Gennett saw more than potential "boardfeet" when he looked at a tree. He recalls, for instance, his efforts to convince the U.S. Forest Service to purchase undisturbed areas of wilderness at a time when its mandate was to condemn and buy up farmed-out and clear-cut land. One such sale initiated by Gennett would become the Joyce Kilmer Wilderness in North Carolina. Filled with logging lore and portraits of the southern mountains and their people, Sound Wormy adds an absorbing new chapter to the region's natural and environmental history.




Sitka Spruce


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USDA Forest Service Research Paper PNW.


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Lumber Trade Journal


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Where There Are Mountains


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A timely study of change in a complex environment, Where There Are Mountains explores the relationship between human inhabitants of the southern Appalachians and their environment. Incorporating a wide variety of disciplines in the natural and social sciences, the study draws information from several viewpoints and spans more than four hundred years of geological, ecological, anthropological, and historical development in the Appalachian region. The book begins with a description of the indigenous Mississippian culture in 1500 and ends with the destructive effects of industrial logging and dam building during the first three decades of the twentieth century. Donald Edward Davis discusses the degradation of the southern Appalachians on a number of levels, from the general effects of settlement and industry to the extinction of the American chestnut due to blight and logging in the early 1900s. This portrait of environmental destruction is echoed by the human struggle to survive in one of our nation's poorest areas. The farming, livestock raising, dam building, and pearl and logging industries that have gradually destroyed this region have also been the livelihood of the Appalachian people. The author explores the sometimes conflicting needs of humans and nature in the mountains while presenting impressive and comprehensive research on the increasingly threatened environment of the southern Appalachians.