This Year a Pogo Stick... Next Year a Unicycle


Book Description

Unicycle tells the story of Jim Kobs, who came from modest circumstances, but played a key role in building one of the greatest direct marketing agencies in the work and then goes on to grow one of the foremost ad agencies in the world. Here are his secrets for success, along with his personal experiences-from managing messages, to meeting celebrities, to chasing the Chicago Cubs. Kobs discusses the college activities that pointed him to an advertising career, what he learned while working for others, the mailing that produced attractive job offers and immediate income, how Kobs & Brady became a leading direct marketing ad agency, the negotiation strategy that led to one of the best-orchestrated agency sales in history, and a behind-the-scenes look at celebrity trips with Frank Sinatra and President Jimmy Carter. Jim Kobs is a retired advertising agency executive and an accomplished author and speaker.




Soup Night


Book Description

Soup nights are a stress-free way to bring friends together. The host provides two or three pots of soup, while the guests bring their own dishes and silverware, and perhaps a salad or some bread. Neighbors get to know each other by name and people of all ages can connect and socialize. This practical guide encourages you to start your own soup group, with scores of recipes for soups and sides that your friends will be lining up to taste.




The Idea Factory


Book Description

The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.




Information


Book Description

In this primer for the information age, von Baeyer presents a clear description of what information is; how concepts of its measurement, meaning, and transmission evolved; and what its ever-expanding presence portends for the future.







Totally Absurd Inventions


Book Description

Totally Absurd Inventions offers the best of the goofy from the millions of patents granted during the past 70 years. Each of the nearly 100 off-the-wall inventions unearthed for this collection features the detailed patent application illustration and a lively description of the bizarre proposed creation. Need to know when your baby's diaper is dirty? You'll want to see the plans behind the Diaper Alarm. Little boys wanting to avoid playground kisses may find just what they need in the Kissing Shield. Want to add a unique Wisconsin twist to your cigarette? The Cheese-Filtered Cigarette might do the trick. Super Trash Man, the Cranium Cooler, the All-Terrain Stroller, and the Pet Toilet are just a few more of the zany but fascinating inventions highlighted in this compendium of creativity.




How Engineers Create the World


Book Description

In over 200 delightful short essays Bill captures the creativity and impact of engineers. He talks of their spectacular achievements - jets, satellites, skyscrapers, and fiber optics - but draws his deepest insights from the everyday, the quotidian. He finds beauty, elegance and meaning in Ferris wheels, Tupperware, Slinkys, mood rings, waterless urinals and Velcro. Delivered originally on public radio between 1999 and 2006, each essay is a small slice of the world created by engineers. The essays also illuminate and inform about the important topics of our day by showing how intertwined engineering and technology are with terrorism, security, intellectual property and our cultural legacy.




Vitaphone Films


Book Description

The headline of the Variety extra on October 27, 1926, proclaimed "Vitaphone1 Thrills L.A.!" Vitaphone, a subsidiary of Warner Bros. formed in association with Western Electric, was one of the major producers of talkies, even though its sound-on-disc technology barely lasted four years. The Vitaphone features and shorts that have survived intact, or that have been so carefully restored, preserve much of the show business history that might otherwise have been lost with the industry's fast-paced advances in movie making. This book is a catalogue of Vitaphone features and shorts. The first section lists the features and shorts by release number. The New York productions (1926-1940) are listed first, followed by the West Coast productions (1927-1970). For shorts, the following particulars, if known and if applicable, are given: title, alternate title(s), instrumental and vocal selections performed on screen, composer(s) and performers of instrumental and vocal selections, release date and synopsis of the film, names of major cast members and directors, set information if two or fewer sets were used, and the amount paid to early performers. For features, entries list release dates, genre, and major cast members. The section on performers includes only those who appeared in shorts, listing dates and places of birth when known.




Help Your Kids with Language Arts


Book Description

If English is sounding like a foreign language, make it easy and effortless with the ultimate study guide. This visual reference book takes you through all the different parts of the English language, leaving you ready to help your children tackle the trickiest of subjects. DK's unique study aid encourages parents and children to work together as a team to understand and use all aspects of the English language, including grammar, punctuation, and spelling. This latest title in the best-selling Help Your Kids series... combines pictures, diagrams, instructions, and examples to cover the components of the school syllabus, while building knowledge, boosting confidence, and aiding understanding. With your support, children can overcome the challenges of English, leaving them calm, confident, and exam ready. Series Overview: DK's bestselling Help Your Kids With series contains crystal-clear visual breakdowns of important subjects. Simple graphics and jargon-free text are key to making this series a user-friendly resource for frustrated parents who want to help their children get the most out of school.




The God Problem


Book Description

God’s war crimes, Aristotle’s sneaky tricks, Einstein’s pajamas, information theory’s blind spot, Stephen Wolfram’s new kind of science, and six monkeys at six typewriters getting it wrong. What do these have to do with the birth of a universe and with your need for meaning? Everything, as you’re about to see. How does the cosmos do something it has long been thought only gods could achieve? How does an inanimate universe generate stunning new forms and unbelievable new powers without a creator? How does the cosmos create? That’s the central question of this book, which finds clues in strange places. Why A does not equal A. Why one plus one does not equal two. How the Greeks used kickballs to reinvent the universe. And the reason that Polish-born Benoît Mandelbrot—the father of fractal geometry—rebelled against his uncle. You’ll take a scientific expedition into the secret heart of a cosmos you’ve never seen. Not just any cosmos. An electrifyingly inventive cosmos. An obsessive-compulsive cosmos. A driven, ambitious cosmos. A cosmos of colossal shocks. A cosmos of screaming, stunning surprise. A cosmos that breaks five of science’s most sacred laws. Yes, five. And you’ll be rewarded with author Howard Bloom’s provocative new theory of the beginning, middle, and end of the universe—the Bloom toroidal model, also known as the big bagel theory—which explains two of the biggest mysteries in physics: dark energy and why, if antimatter and matter are created in equal amounts, there is so little antimatter in this universe. Called "truly awesome" by Nobel Prize–winner Dudley Herschbach, The God Problem will pull you in with the irresistible attraction of a black hole and spit you out again enlightened with the force of a big bang. Be prepared to have your mind blown. From the Hardcover edition.