Book Description

We proudly present a new and updated edition of the author's critically acclaimed 2002 title 'Those Were The Days' - the definitive chronicle of The Beatles' Apple organisation.Much has changed within the music industry since the original publication of 'Those Were The Days', and the music and business of The Beatles and Apple has not been exempt from those changes. Since 2002, the organisation has learned to function in a digital world, The Beatles have become a Las Vegas attraction and accompanying brand, and have taken tentative steps into a marketplace that now demands a steady supply of archival reissues and creative repackaging. Perhaps most notably, and ironically, Apple also undertook a lengthy legal battle with one of the most powerful organisations on the planet, the omnipresent Apple Inc., whose technology largely enabled those wholesale changes to an industry whose model was cemented by The Beatles' unprecedented multi-media popularity during the 1960s and beyond.Nevertheless, Apple and its extended stable of artists (Mary Hopkin, James Taylor, Badfinger, Billy Preston, Hot Chocolate and many more), has endured into the 21st Century. In fact, Apple never really went a