Three Essays on Structural State-dependent Marketing Variables


Book Description

This dissertation contains three essays. The first essay studies the accuracy of the measurement methods of brand loyalty. Accurately modeling and measuring a brand loyalty parameter can drastically affect the measurement of consumer impacts and welfare in brand-choice models. The most well-known method for brand loyalty estimation uses a households shopping history and accounts for habit formation via a smoothing parameter that represents the weight given to a households recent decisions in comparison to its distant shopping history. In this paper, we introduce a method that is able to estimate time-varying smoothing parameters for heterogeneous households. I use the Nielsen Homescan dataset for the U.S. beer market and calculate this smoothing parameter for American households during the years 2009-2011. My results show that the smoothing parameter varies significantly not only among households but also for a single household over the time, and that this variation is partially explained by observed household characteristics. I then incorporate a brand-loyalty index based on this method into a brand-choice model of the American beer market and show that our method improves the estimation results. To better understand the relationship between variety seeking and brand loyalty and to develop a more accurate brand choice model, the second essay introduces a new index for variety seeking. Consumers tendency to substitute different types of the same product in their baskets or search for ideal bliss point via diversification is generally regarded as variety-seeking behavior, and researchers most often operationalize this concept by observing product-switching behavior from one purchase occasion to another. What all variety-seeking measurement models have in common is that they operationalize this behavior by observing shopping patterns at the brand level. Thus, variety seeking is the negation of brand loyalty. In the second essay, I propose to generalize the operational concept of variety seeking by focusing on the differences among the product attributes that underlie the brand differences. I construct a variety-seeking index that measures variety via relative Euclidian distances in attribute space. Because a brand identifier could therefore be just one of several product attributes, a more traditional definition of variety seeking based only on brands would be a special case of this new, more general, variety-seeking index. My results show that adding this index to the brand choice model enhances the explanatory power of the model and improves estimation and analysis of consumer preferences. In the third essay, I investigate how mergers and acquisitions in the U.S. beer market affect brand loyalty and variety seeking using the two generalized definitions that I propose in the first two essays. More specifically, I propose to examine how brand-loyalty and variety-seeking indexes change before and after two major mergers during a 5-year period (2004-2009) while controlling for a large suite of fixed effects. Therefore, this analysis would enable me, in a qualitative way, to see how merger and acquisition activity affects underlying preferences.







Studies in Labor Markets


Book Description

The papers in this volume present an excellent sampling of the best of current research in labor economics, combining the most sophisticated theory and econometric methods with high-quality data on a variety of problems. Originally presented at a Universities-National Bureau Committee for Economic Research conference on labor markets in 1978, and not published elsewhere, the thirteen papers treat four interrelated themes: labor mobility, job turnover, and life-cycle dynamics; the analysis of unemployment compensation and employment policy; labor market discrimination; and labor market information and investment. The Introduction by Sherwin Rosen provides a thoughtful guide to the contents of the papers and offers suggestions for continuing research.







Social Science Research


Book Description

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.




Essays on Testing Functional Coefficient Models and Applications in Finance


Book Description

This dissertation consists of three essays on specification tests on functional coefficient models via the Fourier transform and applications on conditional asset pricing models. The first essay, "An Asymptotically Efficient Test for Functional Coefficient Models", proposes a consistent test for model specification in a functional coefficient model that uses the discrete Fourier transform of a consistent nonparametric estimator of the random coefficient. As a generalization of the conditional moment tests by Bierens (1980, 1982), it is applicable in testing part of the coefficient functions, rather than testing for all of the them jointly. Although a nonparametric estimation step is included, my method is able to detect local alternatives at a rate of root T, owing to the U-process structure of the test statistics. Monte Carlo studies demonstrate that my method outperforms current nonparametric tests, such as the generalized likelihood ratio test by Fan et al. (2001) and the Wald-typed tests by Li et al. (2002), especially when the sample size decreases and the dimension of the state variables increases. In the second essay titled "A Consistent Model Specification Test for Functional Coefficient Models", I propose a consistent test for model specifications in functional coefficient models via discrete Fourier transform (DFT). The DFT of the sample score function can extract the local property of unknown parameters over the state variable. Therefore, my test avoids nonparametric estimation and is asymptotically more efficient than the existing nonparametric tests. It can detect a class of local alternatives at the parametric rate. Furthermore, my test allows the regressors and the state variables to be the same and is also robust to heteroscedasticity and serial correlation. Simulation studies show that the proposed test has reasonable size and excellent power against various misspecifications of coefficient functions. The two essays both aim at improving the efficiency of the tests over existing nonparametric tests in the literature. Rather than the same, they can be viewed as complement to each other. The first involves a step of nonparametric estimation and thus can test part of coefficient functions, rather than the joint test for all of the coefficient functions in the model. The drawback is that it is not tuning parameter free. The second uses a score function approach which is based on the residuals from the parametric estimation and is free of nonparametric estimation. Both have their merits and limitations and together provide a system of more efficient methods that can be applied in various economics circumstances. The third essay, "How Does Smooth Structural Change Affect Asymmetric Dependence in Foreign Exchange market?", I use a copula approach based on Patton (2006) to model this asymmetric exchange rate dependence and investigate how different but reasonable specification of marginal distribution affect the asymmetric behavior between mark-dollar and yen-dollar exchange rates. Central banks are facing a trade-off between export competitiveness and price stability, which will result in an asymmetric dependence behavior among currencies during joint appreciations versus during joint depreciation. It is plausible that the change pace of the underlying economic mechanism and technological progress can cause the structural change of exchange rate in a country. Furthermore, since the pattern of correlation or dependence structure is determined by second or higher order moment, we would expect the marginal structural change in volatility to change the dependence structure in joint distribution. This chapter can also serve as an empirical evidence of implementing smooth structural change into test for asymmetric correlations, proposed by Hong, Tu and Zhou (2007).







The Antitrust Paradox


Book Description

The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.




Communities in Action


Book Description

In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.




Essays on the Economic Role of Government


Book Description

Contains a collection of articles applying fundamental concepts of power, property, regulation and the compensation principle to contemporary topics: the wealth maximization hypothesis, the Coase theorem, public utility regulation, and other topics in law and economics.