Two Essays on the Marketing of Durable Goods
Author : Raghunath Singh Rao
Publisher :
Page : 312 pages
File Size : 49,4 MB
Release : 2007
Category :
ISBN :
Author : Raghunath Singh Rao
Publisher :
Page : 312 pages
File Size : 49,4 MB
Release : 2007
Category :
ISBN :
Author : Saibal Ghosh
Publisher : Taylor & Francis
Page : 369 pages
File Size : 26,51 MB
Release : 2024-08-28
Category : Business & Economics
ISBN : 1040113885
The world of economics and management is being reshaped in more ways than one including rapid advancements in technology and business practices. This book weaves together a diverse set of issues such as consumption patterns, wealth disparities and the management, behaviour and financial health of businesses and consumers to analyse the effectiveness of economic and business strategies. Rapid technological advancements along with the need for cost-effectiveness and convenience are making service providers embrace technology as a partner rather than a tool in their economic journey. Relatedly, traditional management philosophy is coming under a scanner, with an increasing emphasis on holistic development of the organization, rather than a top-down approach, as has been the case in the past. Understanding major developments in economic and financial policymaking has perennially been a key concern of public policy, shaped by recent global and related developments, this has necessitated a relook at these issues, couched in a cross-cutting perspective. Viewed from this standpoint, the present volume, written to honour the rich academic work of the eminent economist Professor Anindya Sen intersects this triad of economics, finance and public policy that are integral to policy thinking and its formulation. The smorgasbord of research ideas, involving both theoretical analysis and empirical evidence, presented in this volume, provides useful perspectives on the drivers that are continually reshaping the dynamism in the world around us and, in the process, integrates a multidisciplinary perspective of focusing on several pertinent policy challenges. This book will be useful to researchers and students of economics, finance and public policy, economic theorists, microeconomics, and even to those with a broader canvass such as researchers in macroeconomics, international economics, business, management and marketing.
Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
Page : 223 pages
File Size : 38,85 MB
Release : 2008-01-01
Category : Business & Economics
ISBN : 0857247263
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
Author : Naresh Malhotra
Publisher : Routledge
Page : 358 pages
File Size : 14,99 MB
Release : 2017-10-19
Category : Business & Economics
ISBN : 1351550926
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Patrick E. Murphy
Publisher : Routledge
Page : 353 pages
File Size : 46,44 MB
Release : 2013-07-24
Category : Business & Economics
ISBN : 1134091079
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Author :
Publisher :
Page : 734 pages
File Size : 47,70 MB
Release : 2008
Category : Dissertations, Academic
ISBN :
Author :
Publisher :
Page : 606 pages
File Size : 45,87 MB
Release : 1986
Category : Dissertations, Academic
ISBN :
Author :
Publisher :
Page : 978 pages
File Size : 29,64 MB
Release : 1989
Category : Dissertations, Academic
ISBN :
Author :
Publisher :
Page : 1198 pages
File Size : 22,68 MB
Release : 1989
Category : Economics
ISBN :
Author : Peg Tittle
Publisher : Broadview Press
Page : 570 pages
File Size : 21,84 MB
Release : 2016-12-15
Category : Philosophy
ISBN : 1554812402
Peg Tittle’s ambitious business ethics text brings together readings, cases, and the author’s own informed opinions. The second edition includes over a dozen new readings and case studies, as well as a new chapter on issues in Information and Communication Technology. Includes - Canonical and topical readings on issues ranging from whistleblowing and advertising to international business, the nature of capitalism, and the environment - Engaging overviews from the author encourage careful reflection and critical examination of conventional assumptions - What to Do? scenarios and Case Studies illustrate the practical relevance of each topic - Comprehensive introductions to ethical theory and the ethics of business - Questions following each selection test understanding and promote active reading - A primer on ethical institutions examines the role of ethics consultants, codes of ethics, and more