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Toolbox Digital Business

Author : Ralf T. Kreutzer

Publisher : Springer Nature

Page : 579 pages

File Size : 16,65 MB

Release : 2022-05-13

Category : Business & Economics

ISBN : 3658370173

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Book Description

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.



Online Marketing

Author : Ralf T. Kreutzer

Publisher : Springer Nature

Page : 256 pages

File Size : 25,36 MB

Release : 2021-11-29

Category : Business & Economics

ISBN : 3658353694

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Book Description

Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.



Toolbox for Marketing and Management

Author : Ralf T. Kreutzer

Publisher : Springer

Page : 269 pages

File Size : 12,96 MB

Release : 2019-05-03

Category : Business & Economics

ISBN : 3030138232

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Book Description

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.



Practice-Oriented Marketing

Author : Ralf T. Kreutzer

Publisher : Springer Nature

Page : 564 pages

File Size : 49,88 MB

Release : 2023-03-08

Category : Business & Economics

ISBN : 3658397179

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Book Description

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.



The Future of Digital Business Innovation

Author : Vincenzo Morabito

Publisher : Springer

Page : 201 pages

File Size : 40,38 MB

Release : 2016-03-05

Category : Business & Economics

ISBN : 3319268740

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Book Description

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.



Next Stop Metaverse

Author : Ralf T. Kreutzer

Publisher : Springer Nature

Page : 148 pages

File Size : 23,26 MB

Release : 2023-05-27

Category : Business & Economics

ISBN : 3658411805

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Book Description

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.



Entrepreneurship in the Digital Era

Author : Daniel Schallmo

Publisher : Springer Nature

Page : 214 pages

File Size : 25,68 MB

Release : 2023-11-16

Category : Business & Economics

ISBN : 303143188X

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Book Description

Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing. This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.



Design, User Experience, and Usability. Interaction Design

Author : Aaron Marcus

Publisher : Springer Nature

Page : 619 pages

File Size : 15,41 MB

Release : 2020-07-10

Category : Computers

ISBN : 3030497135

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Book Description

This book constitutes the refereed proceedings of the 9th International Conference on Design, User Experience, and Usability, DUXU 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 40 papers included in this volume were organized in topical sections on UX design methods, tools and guidelines, interaction design and information visualization, and emotional design.



Discourses on Business Education at the College Level

Author : Sabra E. Brock

Publisher : Academic Studies PRess

Page : 275 pages

File Size : 35,94 MB

Release : 2019-09-24

Category : Business & Economics

ISBN : 1644691213

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Book Description

Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors from New York University’s Steinhardt School of Culture, Education, and Human Development describe their experiences in upgrading and expanding the quality of the business education experience. Business school instructors can use this edited collection to draw inspiration and learn specific techniques to bring their courses to the cutting edge of curriculum. Topics range from teaching accounting, financial literacy, marketing, and teamwork to gamification, improving international student and intern experience, not-for credit education, and virtual workplace learning.



The Marketing Toolbox

Author : Mohit Tater

Publisher : Createspace Independent Publishing Platform

Page : 58 pages

File Size : 44,38 MB

Release : 2014-11-03

Category :

ISBN : 9781503172173

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Book Description

Ever Wondered Which Exact Marketing Tools Today's Highly Successful Entrepreneurs and Businesses Use? Have you ever wanted to upgrade your business and get new tools like a landing page creator, an autoresponder, or web analytics, only to realize that with so many options available, you simply can't decide which one to buy? Plus, going over dozens of reviews online would only discourage you even more because of the so many pros and cons of each tool, that would leave you in total darkness... If this is your case, then The Marketing Toolbox is exactly what you need! The purpose of this book is to give you very specific information about essential tools for your business that you can begin to apply today and see immediate results. You're about to discover... A Jam-Packed Toolbox At Your Disposal Inside you will find 101 marketing tools and resources organized into 14 chapters, each focusing on a specific area of your business (e.g. Analytics, Retargeting, SEO, Social Media, CRM, Help desk, Email marketing etc.). Each chapter contains over 10 recommended resources, including description, price, website and it's USP. Here Is A Preview Of What You'll Learn... How to quickly find the best marketing tools for your business How to cut short your research time by relying on accurate data and clear product comparisons How to save time and energy by giving you a clear structure for your business How to automate your business and have more free time to do what you enjoy most while earning more profits! How to channel your productivity into the best areas of your business Much, much more! Powerful and Proven Tools in Over 14 Categories These tools are guaranteed to save you a ton of time, money and energy; plus you'll have a powerful roadmap that will channel your productivity into the best areas of your business. Once you learn how to automate your business, you'll never want to go back to the old way ever again! The more you automate your business, the more profitable it becomes. Remember, these are the exact same tools that the business rock stars have been using to take their businesses to crazy heights! What are you waiting for? Click the Buy Now button to get started today! Check Out What Others Are Saying... "Made a lot of things clearer in my head regarding online marketing tools." "Only the best tools and at the best price." "Marketing automation at it's best!" "You can't afford not to use thee tools mentioned in the book, they are a life and time saver." Tags: online marketing, Internet marketing, seo, smm, social media marketing, search engine optimisation, autoresponder, retargeting, Facebook marketing, twitter marketing, digital marketing, startups, marketing, entrepreneurship, online marketing tools, Internet marketing tools, digital marketing tools