Total Quality in Marketing


Book Description

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.




Total Quality in Marketing


Book Description

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.




Total Quality Management


Book Description

Quality is a customer issue. It arises because customers require products and services, which not only meet their performance requirements but are satisfac tory in terms of safety, length of working life and pride of ownership. In a manufacturing organization, therefore, the achievement of quality standards is not restricted to the production departments. It extends to all parts of the business from conceptual design to marketing, from order processing and distribution. A quality product is not just a solidly made item dating from the days when 'Made in Britain' distinguished goods from all the inferior products coming out of the emerging industries of the Far East. It is a product which ranks high against all the criteria which sophisticated consumers now use to evaluate the things they buy. If you agree with the argument that a company is much more likely to produce high quality if all departments are motivated to achieve high quality results then you already have a good understanding of the basic principles of Total Quality Management (TQM). But TQM is not a 'quick fix' or a magic cure. It is a management technique designed to involve all parts of the business in the pursuit of, and commitment to, the highest quality result. By involving everyone from the Chief Executive to the most junior employee in the company's objectives, in a way which means something in their particular job, the company is well on the way to achieving the best results its workforce can achieve.




Total Quality Management


Book Description

To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry's were earned through a total commitment to achieving superior quality and customer satisfaction across all company functions and processes. Total Quality Management, Second Edition gives you a completely up-to-date look at how 51 of the world's most successful companies put the total into TQM. Each of these companies, including 13 new additions and 23 Baldrige Award winners, is cited as a benchmark performer in a particular business function. Their examples help you set your sights on specific goals and learn a variety of ways to go about achieving each goal. Each chapter features the best practices of one manufacturing company, one service company, and one small business. Following the examples set by these overachievers, you'll discover how to: * Lead the transition from traditional management to management by quality * Identify customer needs and use that knowledge to drive the organization * Integrate strategic quality and business planning into a single strategic process * Communicate customer and company requirements throughout your organization * Recognize and reward employee efforts and promote improved quality * Establish uniform measurement systems and manage by fact, not fiction * Borrow shamelessly from industry leaders to encourage breakthrough thinking * Build strengths and eliminate weaknesses through an annual assessment process. Fully updated-the book that puts the total into. Total Quality Management. In this book, the former chairman of the Baldrige Award panel of judges teams up once again with a leading quality consultant to bring you a Baldrige-based TQM model that covers every aspect of your business. Built from the best practices of 51 companies (including 23 Baldrige Award winners) whose star performances have made them benchmark corporations, this book brings you: * Best practices and TQM applications from small businesses, huge corporations, and everything in between * TQM practices from retail stores, service companies, manufacturers, and more * Hundreds of real-world examples, tested processes, and innovative techniques * Proven ways to boost profits, inspire workers, and delight customers. Praise for the First Edition "Alive . . . vivid, entertaining, successful. . . . Even the most inexperienced can understand and implement TQM using this book."-Charles A. Aubrey Vice President, Juran Institute. "If you read only one book about quality management, read this one . . . the definitive management handbook of the decade."-Lynn A. Moline Former Executive Director, Minnesota Council for Quality. "A great book about a better way to run a company."-Bob G. Gower President and CEO, Lyondell Petrochemical Co. "Packed with strategies that can be implemented in any organization . . . must reading for those interested in proven quality strategies."-Ellen Gaucher Senior Associate Director, University of Michigan Medical Center "Get it. This book is jammed full of practical case studies from a management and profitability perspective."-C. Jackson Grayson Jr. Chairman, American Productivity and Quality Center. Supplemented with an updated list of resources and a contact list for all profiled companies, Total Quality Management, Second Edition shows you how to lead your organization straight to the cutting edge of quality and keep it there.




Beyond Total Quality Management


Book Description

Beyond Total Quality Management, the first and only college textbook devoted entirely to TQM, is comprised of 12 conceptual chapters and a collection of chapter-length case studies. The conceptual chapters introduce students to the philosophies, methods and tools of TQM and suggest a new paradigm for management which goes beyond TQM as it is commonly viewed today. The case studies exemplify the concepts in practice and give students a context for discussing the practical applications of TQM. While maintaining a strong customer value orientation throughout, this text addresses the entire spectrum of issues related to TQM - from human resources management and organizational culture to customer value measurement and statistical quality control. This well-balanced approach is based on sound research and consistently reinforces the crucial link between TQM and business strategy.




Total Quality Management (TQM)


Book Description

Total Quality Management and Project Management have a symbiotic relationship in their planning, design, analysis, implementation, monitoring, and evaluation, as well as other related processes. This book accentuates the relationship between Total Quality Management and Project Management and other contemporary management concepts. These contemporary concepts include Six Sigma Methodology, International Organization for Standardization (ISO), Capacity Building, Business Re-engineering, Knowledge Management, Configuration Management, SWOT Analysis, and Total Quality Leadership, as well as fundamental business management concepts such as leadership dynamics, quality assurance, quality control, and continuous quality improvement. The book evaluates and analyzes the relationship between Total Quality Management and Human Resource Management, Public Relations Management, Marketing Management, Risk Management, Project Proposal Writing, and Resource Coordination and Management. Total Quality Management gives an exploratory overview of the contributions of certain national and international organizations that operate in Africa towards an effective and efficient delivery of products and services, especially on the implementation of capacity building programs in Africa, such as The World Bank, AfDB, CDC, PAID, ACBF, UNDP, AAPAM, CAFRAD, NEPAD, and others.




Implementation of Total Quality Management


Book Description

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total Quality Management Implementation begins with an overview of the current status of TQM in the United States. It then presents W. Edward Deming’s 14 point TQM philosophy, the core of his recommendations for achieving quality excellence through continuous improvement, along with a discussion of each point. The presentation charts have been designed to allow the trainer to adapt them to a particular organization’s unique characteristics and to supplement or add to them as necessary to fully explain each point to a particular audience. The charts are arranged in sequential order and follow the approach used by the author in training seminars around the world. Trainers can easily manipulate the length of the presentation for different audiences and purposes. A reference section lists many books on TQM principles which provide a helpful refresher. Total Quality Management Implementation is a unique and helpful guide for trainers with a basic knowledge of TQM, college or university faculty teaching TQM seminars or courses, and consultants and quality professionals who could use a reference and checklist of TQM principles.




Fundamentals of Total Quality Management


Book Description

The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Management is vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control.




Total Quality Management (Tqm)


Book Description

This book - "Total Quality Management" -should be of interest to managers of all levels in; public sector, private sector, and voluntary organisations.While local authority organisations and some government departments my have difficulties in adapting TQM in areas such as social service and education and training, this book demonstrates how TQM programmes can be beneficial to such organizations if properly planned and implemented. This book should appeal to those following formal studies in Management from certificate level up to Master of Business Administration degree. The practical treatment given to the planning and implementation of Total Quality Management (TQM) make it a "must-read" for managers who are preparing to introduce TQM or any quality systems into their organisations. This bookshould alsomake interesting reading for managers and potential managers who do not want to undertake formal management studies but want to acquire some management tools. It will enhance the reader's range of managerial skills and help improve organisation effectiveness and efficiency.




Total Quality in Marketing


Book Description