Author : Michael Morgan
Publisher : Channel View Publications
Page : 260 pages
File Size : 25,26 MB
Release : 2010
Category : Business & Economics
ISBN : 184541148X
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
Author : Klaus Weiermair
Publisher : Psychology Press
Page : 396 pages
File Size : 20,41 MB
Release : 2004
Category : Business & Economics
ISBN : 9780789021038
An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Author : Garrett Nagle
Publisher : Nelson Thornes
Page : 156 pages
File Size : 38,29 MB
Release : 1999
Category : Business & Economics
ISBN : 9780174447054
Offers comprehensive and in depth coverage of the topic for AS and A Level. The book is also a useful resource for GNVQ Tourism and Leisure courses.
Author : David Crouch
Publisher : Routledge
Page : 308 pages
File Size : 48,38 MB
Release : 2013-04-15
Category : Science
ISBN : 1135115184
Leisure and Tourism Geographies considers leisure/tourism as an encounter. An encounter that exists between people, between people and space and between people and their expectations, experiences and desires. The contributors explore diverse aspects of leisure and tourism, ranging from the methodologies behind leisure practices to detailed case studies including: *Disneyland, Paris *tourism in sacred landscapes *leisure practices in cyberspace *leisure and yachting *use of recreational/holiday cottages *National Parks, local parks and gardens Presenting an exciting mix of attitudes and ideas concerning leisure and tourism, this book documents a lively debate, placing geography at its centre.
Author : Jillian Rickly
Publisher : Routledge
Page : 422 pages
File Size : 13,68 MB
Release : 2016-07-15
Category : Business & Economics
ISBN : 1317415817
This book reframes tourism, as well as leisure, within mobilities studies to challenge the limitations that dichotomous understandings of home/away, work/leisure, and host/guest bring. A mobilities approach to tourism and leisure encourages us to think beyond the mobilities of tourists to ways in which tourism and leisure experiences bring other mobilities into sync, or disorder, and as a result re-conceptualizes social theory. The proposed anthology stretches across academic disciplines and fields of study to illustrate the advantages of multi-disciplinary conversation and, in so doing, it challenges how we approach studies of movement-based phenomena and the concept of scale. Part One examines the ways in which mobility informs and is informed by leisure, from everyday practices to leisure-inspired mobile lifestyles. Part Two investigates individuals and communities that become entrepreneurial in the face of changing tourism contexts and reflects on the performance of work through multiple mobilities. Part Three turns to issues of development, with attention to the cultural politics that frame development encounters in the context of tourism. The varied ways that people move into and out of development projects is mediated by geopolitical discourses hat can both challenge and perpetuate geographic imaginations of tourism destinations.
Author : Gayle Jennings
Publisher : Routledge
Page : 280 pages
File Size : 29,44 MB
Release : 2007
Category : Business & Economics
ISBN : 075066181X
Offers a unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, advantages and their effects on the environment. Gayle Jennings, Griffith University, Australia.
Author : Carol Jones
Publisher : Routledge
Page : 282 pages
File Size : 13,2 MB
Release : 2013-03-01
Category : Social Science
ISBN : 1136598693
The tourism and leisure industries are big business. Opportunities for leisure and tourism have escalated as disposable income, technology, travel and education have become increasingly available in recent times. However, this trend has been juxtaposed with an increase in crime, particularly since the early the 1950s. Acquisitive crimes have been facilitated with the development of more portable and valuable commodities; some activities, such as drink driving and disorder, have now been socially defined as crimes and are more readily identified through new technology such as the increasing use of CCTV. The Problem of Pleasure covers them all. The purpose of this book is to inform and enlighten a range of readers, whose interests may be academic or commercial on possible crime events and modus operandi of criminals. The book has a global perspective, bringing together leading academics from the UK, the US, South Africa, Australia and New Zealand who examine several aspects of leisure that are vulnerable to crime, from illegal hunting to street racing, as well as the impact of crime upon tourists and the tourism industry. This book will be a key text for students of tourism and leisure as well as criminology and sociology; people working in the tourism and recreation industry; policy makers and the police.
Author : A.J. Veal
Publisher : Pearson UK
Page : 549 pages
File Size : 19,24 MB
Release : 2017-12-19
Category : Business & Economics
ISBN : 1292217863
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
Author : Ercan Sirakaya-Turk
Publisher : CABI
Page : 409 pages
File Size : 11,75 MB
Release : 2017-04-13
Category : Business & Economics
ISBN : 1786390485
Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
Author : Nigel Morgan
Publisher : Routledge
Page : 374 pages
File Size : 38,90 MB
Release : 2013-06-17
Category : Business & Economics
ISBN : 1136430555
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
