Towards a Model of Trust Antecedents for AI-enabled Enterprise Systems


Book Description

While enterprise information systems are increasingly featuring capabilities based on Artificial Intelligence with the aim to support human users in decision-making, user trust in such AI-enabled enterprise information systems is often still low, which constitutes one of the main acceptance barriers regarding these systems. Besides clearly defining this new class of information systems by developing a taxonomy, this thesis examines which factors are affecting user trust in AI-enabled enterprise information systems. A model of relevant user trust antecedents is developed by conducting a structured literature review of previously examined trust antecedents and by interviewing expert practitioners. The resulting model subdivides these relevant user trust antecedents into the main areas of user characteristics, system characteristics, user experience and interpretability, contributing valuable insights for both AI practitioners and scholars.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Supply Chain Collaboration


Book Description

To survive and thrive in the competition, firms have strived to achieve greater supply chain collaboration to leverage the resources and knowledge of suppliers and customers. Internet based technologies, particularly interorganizational systems, further extend the firms’ opportunities to strengthen their supply chain partnerships and share real-time information to optimize their operations. Supply Chain Collaboration: Roles of Interorganizational Systems, Trust, and Collaborative Culture explores the nature and characteristics, antecedents, and consequences of supply chain collaboration from multiple theoretical perspectives. Supply Chain Collaboration: Roles of Interorganizational Systems, Trust, and Collaborative Culture conceptualizes supply chain collaboration as seven interconnecting elements including information sharing, incentive alignment, goal congruence, decision synchronization, resource sharing, as well as communication and joint knowledge creation. These seven components define the occurrence of collaborative efforts and allow us to explain supply chain collaboration more precisely. Collaborative advantages are also divided into five components to capture the joint competitive advantages and benefits among supply chain partners. The definitions and measures developed here examine some central issue surrounding supply chain development but this is also followed up with real-life managerial practicalities. This balance of theory and practical application makes Supply Chain Collaboration: Roles of Interorganizational Systems, Trust, and Collaborative Culture a strong resource for industry practitioners and researchers alike.




Data and Information Quality


Book Description

This book provides a systematic and comparative description of the vast number of research issues related to the quality of data and information. It does so by delivering a sound, integrated and comprehensive overview of the state of the art and future development of data and information quality in databases and information systems. To this end, it presents an extensive description of the techniques that constitute the core of data and information quality research, including record linkage (also called object identification), data integration, error localization and correction, and examines the related techniques in a comprehensive and original methodological framework. Quality dimension definitions and adopted models are also analyzed in detail, and differences between the proposed solutions are highlighted and discussed. Furthermore, while systematically describing data and information quality as an autonomous research area, paradigms and influences deriving from other areas, such as probability theory, statistical data analysis, data mining, knowledge representation, and machine learning are also included. Last not least, the book also highlights very practical solutions, such as methodologies, benchmarks for the most effective techniques, case studies, and examples. The book has been written primarily for researchers in the fields of databases and information management or in natural sciences who are interested in investigating properties of data and information that have an impact on the quality of experiments, processes and on real life. The material presented is also sufficiently self-contained for masters or PhD-level courses, and it covers all the fundamentals and topics without the need for other textbooks. Data and information system administrators and practitioners, who deal with systems exposed to data-quality issues and as a result need a systematization of the field and practical methods in the area, will also benefit from the combination of concrete practical approaches with sound theoretical formalisms.




Revolutionizing the Service Industry With OpenAI Models


Book Description

The pressing challenges businesses face are rising, including the ethical considerations associated with artificial intelligence (AI) in the service industry. Revolutionizing the Service Industry with OpenAI Models is a book rooted in real-world examples and expert insights, which provides practical solutions by implementing the latest technology and explores the impact of AI-powered conversational agents on the service sector. The book commences with an enlightening introduction that underscores the transformative power of ChatGPT and OpenAI models, setting the stage for a deep dive into their role in reshaping the service industry. Through a systematic examination of current challenges and opportunities, the text unveils the innovations brought about by ChatGPT in customer service, revealing its potential to enhance response times, handle complex inquiries, and deliver personalized experiences on an unprecedented scale. Delving into designing conversational user interfaces, addressing language barriers, and deploying AI in sensitive sectors like healthcare, the book guides readers through responsible and effective implementation. It balances the exploration of AI-driven automation with understanding the importance of maintaining a human touch in service interactions. This book is ideal for business owners, managers, and decision-makers seeking to leverage AI-powered conversational agents for strategic advantage. Simultaneously, AI enthusiasts, researchers, and developers will find invaluable insights into the current issues, best practices, and future trends in AI-driven customer interactions.




Agent and Web Service Technologies in Virtual Enterprises


Book Description

Provides a comprehensive review of the most recent advances in agent and Web service technologies. Provides an integrated view of the most recent contributions that support formation, integration, collaboration, and operation in virtual enterprise. Presents examples of applications of these technologies throughout various aspects of the virtual enterprise life cycle.




Personalization Techniques and Recommender Systems


Book Description

The phenomenal growth of the Internet has resulted in huge amounts of online information, a situation that is overwhelming to the end users. To overcome this problem, personalization technologies have been extensively employed.The book is the first of its kind, representing research efforts in the diversity of personalization and recommendation techniques. These include user modeling, content, collaborative, hybrid and knowledge-based recommender systems. It presents theoretic research in the context of various applications from mobile information access, marketing and sales and web services, to library and personalized TV recommendation systems.This volume will serve as a basis to researchers who wish to learn more in the field of recommender systems, and also to those intending to deploy advanced personalization techniques in their systems.




Can We Trust AI?


Book Description

Artificial intelligence is part of our daily lives. How can we address its limitations and guide its use for the benefit of communities worldwide? Artificial intelligence (AI) has evolved from an experimental computer algorithm used by academic researchers to a commercially reliable method of sifting through large sets of data that detect patterns not readily apparent through more rudimentary search tools. As a result, AI-based programs are helping doctors make more informed decisions about patient care, city planners align roads and highways to reduce traffic congestion with better efficiency, and merchants scan financial transactions to quickly flag suspicious purchases. But as AI applications grow, concerns have increased, too, including worries about applications that amplify existing biases in business practices and about the safety of self-driving vehicles. In Can We Trust AI?, Dr. Rama Chellappa, a researcher and innovator with 40 years in the field, recounts the evolution of AI, its current uses, and how it will drive industries and shape lives in the future. Leading AI researchers, thought leaders, and entrepreneurs contribute their expertise as well on how AI works, what we can expect from it, and how it can be harnessed to make our lives not only safer and more convenient but also more equitable. Can We Trust AI? is essential reading for anyone who wants to understand the potential—and pitfalls—of artificial intelligence. The book features: • an exploration of AI's origins during the post–World War II era through the computer revolution of the 1960s and 1970s, and its explosion among technology firms since 2012; • highlights of innovative ways that AI can diagnose medical conditions more quickly and accurately; • explanations of how the combination of AI and robotics is changing how we drive; and • interviews with leading AI researchers who are pushing the boundaries of AI for the world's benefit and working to make its applications safer and more just. Johns Hopkins Wavelengths In classrooms, field stations, and laboratories in Baltimore and around the world, the Bloomberg Distinguished Professors of Johns Hopkins University are opening the boundaries of our understanding of many of the world's most complex challenges. The Johns Hopkins Wavelengths book series brings readers inside their stories, illustrating how their pioneering discoveries and innovations benefit people in their neighborhoods and across the globe in artificial intelligence, cancer research, food systems' environmental impacts, health equity, planetary science, science diplomacy, and other critical arenas of study. Through these compelling narratives, their insights will spark conversations from dorm rooms to dining rooms to boardrooms.




Trust in Human-Robot Interaction


Book Description

Trust in Human-Robot Interaction addresses the gamut of factors that influence trust of robotic systems. The book presents the theory, fundamentals, techniques and diverse applications of the behavioral, cognitive and neural mechanisms of trust in human-robot interaction, covering topics like individual differences, transparency, communication, physical design, privacy and ethics. Presents a repository of the open questions and challenges in trust in HRI Includes contributions from many disciplines participating in HRI research, including psychology, neuroscience, sociology, engineering and computer science Examines human information processing as a foundation for understanding HRI Details the methods and techniques used to test and quantify trust in HRI




Human + Machine


Book Description

AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.