Book Description

The entire Tourism Sector faced severe challenges across the Globe due to the Pandemic (COVID-19). Several tourism service providers quit the sector, and several are thinking of switching over to other domains because of severe depletion in demand due to lockdowns and emerging uncertainties. The questions are When we will be able to come out from this Pandemic? What to do? How to run the business? How to re-strategize the existing business? What’s the use of technology in the Tourism and Hospitality business? What are the Govt. schemes and how to get the help from Govt in India? This Book tries to give answers to all of the above questions. They are also focused on tourism policy and the strategies to be adopted by the providers to sustain and revitalize the sector. The authors have conducted a PAN India study and found that in India, the tourism operators are not aware of the Govt. Relief funds, even if they are unaware that they belong to Micro, Small and Medium Enterprises (MSME) under the services segment. While they needed the cash credit or Operating costs very badly during the crisis, they even don't know whom to approach or what the requirements are to get the Emergency Credit Line (ECLCSS) Scheme in India.