Cutting Tool Technology


Book Description

It is a well acknowledged fact that virtually all of our modern-day components and assemblies rely to some extent on machining operations in their manufacturing process. Thus, there is clearly a substantive machining requirement which will continue to be of prime importance for the foreseeable future. Cutting Tool Technology provides a comprehensive guide to the latest developments in the use of cutting tool technology. The book covers new machining and tooling topics such as high-speed and hard-part machining, near-dry and dry-machining strategies, multi-functional tooling, ‘diamond-like’ and ‘atomically-modified’ coatings, plus many others. Also covered are subjects important from a research perspective, such as micro-machining and artificial intelligence coupled to neural network tool condition monitoring. A practical handbook complete with troubleshooting tables for common problems, Cutting Tool Technology is an invaluable reference for researchers, manufacturers and users of cutting tools.







Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.







Dictionary of Building and Civil Engineering


Book Description

This dual-language dictionary lists over 20,000 specialist terms in both French and English, covering architecture, building, engineering and property terms. It meets the needs of all building professionals working on projects overseas. It has been comprehensively researched and compiled to provide an invaluable reference source in an increasingly European marketplace.







Farm Equipment Mechanic


Book Description

This analysis is directed at the farm equipment mechanic who is capable of setting up, performing pre-delivery work, servicing, and repairing modern farm tractors, machinery, and attachments used in farm enterprises. The analysis identifies tasks and sub-tasks performed by such a mechanic, arranged in blocks of distinct operations relevant to that occupation. These blocks include workplace safety, basic job skills, engines & engine systems, drive train & drive train systems, hydraulics & hydraulic systems, electrical & electronic systems, steering & braking systems, structural components & accessories, and crop equipment. For each task, the document outlines the element of skill and knowledge needed to perform the task adequately, identifies any shifts or changes in technology that affect the task, lists tools and equipment required for the task, and provides an indication of whether the task has been validated by each province and territory. The appendix includes a list of tools and equipment used in the occupation, and a tabulation of the percentage of time a worker spends performing each block and task in a given year (by province/territory and for Canada as a whole).







Model Engineers' Workshop Projects


Book Description

This collection of 18 unique projects for home workshop equipment enables the model engineer to create useful and even essential items that cannot be purchased commercially, including an auxiliary workbench, tap holders, distance and height gauges, a lathe back stop, a tailstock die-holder, faceplate clamps, and many more.