Author : Yasaburō Kuwayama
Publisher : Rockport Publishers
Page : 504 pages
File Size : 21,21 MB
Release : 1987
Category : Law
ISBN :
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Author : Yasaburo Kuwayama
Publisher : New York ; Toronto : Van Nostrand Reinhold
Page : 200 pages
File Size : 47,25 MB
Release : 1973
Category : Business & Economics
ISBN :
A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter forms and arranged alphabetically. To make the book easy to use it has three indexes: 1. Index of names of companies represented. 2. Index of type of industry, business, product or service. 3. Index of designers.
Author : Ivan Chermayeff
Publisher : Princeton Architectural Press
Page : 292 pages
File Size : 50,2 MB
Release : 2000-09
Category : Design
ISBN : 9781568982564
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
Author : John Mendenhall
Publisher : Chronicle Books
Page : 140 pages
File Size : 21,88 MB
Release : 1990-10
Category : Design
ISBN : 9780877017523
With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.
Author : Sudarshan Dheer
Publisher : University of Washington Press
Page : 216 pages
File Size : 44,1 MB
Release : 1991
Category : Architecture
ISBN :
This is a collection of 1500 symbols, logos and trademarks, which reflects design in a world where the use of alphabets must necessarily be limited. To effectively communicate with all sections of the Indian audience, they must speak a language that transcends every written language ever created.
Author : Per Mollerup
Publisher : Phaidon Press
Page : 240 pages
File Size : 25,46 MB
Release : 1997
Category : Art
ISBN : 9780714834481
The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
Author :
Publisher :
Page : 16 pages
File Size : 30,57 MB
Release : 1988-08
Category : Trademarks
ISBN :
Author : Sudarshan Dheer
Publisher : Courier Dover Publications
Page : 0 pages
File Size : 28,28 MB
Release : 1998
Category : Commercial art
ISBN : 9780486400396
Contains 1500 symbols, logos, and trademarks from India.
Author : Barbara Baer Capitman
Publisher : Courier Corporation
Page : 176 pages
File Size : 10,49 MB
Release : 1976-01-01
Category : Design
ISBN : 048623259X
Black-and-white reproductions of the identifying marks and symbols of American institutions, industries, and products, arranged by category, show current trends in American trademark design
Author : David Airey
Publisher : New Riders
Page : 218 pages
File Size : 21,67 MB
Release : 2009-12-20
Category : Computers
ISBN : 0321702727
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
