Transfer Of Farm Technology And Communication Skills


Book Description

Transfer of farm Technology is a complex process involving social sciences, scientists, farmers and extension experts. To transfer farm technology each and every actor in the process need be familiar with communication skill. In Extension Education greater emphasis is given in teaching, research and field extension work. The authors out of their lifelong experiences have realized the need for effective communication. The present book is written out of such realization. The book is designed for use by extension scholars, scientists and field professionals. The book may help to be good communicators for farmers residing in rural areas.







Agriculture Diversification


Book Description

Poverty continues to persist in many countries throughout the world despite improvements in the global trade regime and significant enhancement in agricultural productivity through the green revolution technologies. To achieve the millennium goal of halving poverty by 2015, these people should be provided with alternative production opportunities that can generate new employment and enhance incomes. Data from several countries reviewed in this study confirm that agricultural diversification can contribute to this. In a scenario of shrinking land and depleting water resources, the challenge of the new millennium is to increase biological yields to feed the ever-growing population without destroying the ecological foundation. It is thus important-not to package this challenge as a demand or imposition on farmers, for which they would bear the cost, but as a necessity and methodology to also sustain their welfare. This book deals with different practices in agriculture diversification. Care has been taken to include applied aspects and present scenario of different practices necessary for agriculture to the diversification. The book will be of use to the students, researchers and progressive farmers.




Communication for Social Change Anthology


Book Description

Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.




Extension of Technologies


Book Description

The focus of technology development in agriculture in the last half of 20th century was to increase the production efficiency of the farm. For this, the Indian farmers should be updated with latest knowledge to compete for global marketing. They must have the right information at the right time which is possible through new information technologies resulted in many non-agricultural fields. In the world of Information of Communication Technology, the most commonly available IT tools for transfer of agricultural technology in Indian context are radio, television, video, telephone and mobile phone, printed media, computer and internet. This book is an outcome of the rich experiences of research work carried out by the editors. Information technology has rooted well as one of the tools of Transfer of Technology which are being used by both public and private sectors for the benefit of farmeVillage Knowledge Centres of MSSRF, E-Choupals of Indian Tobacco Company, Kisan Kendras of Rallies, Kisan Bharath Kendras of United Phosphorus Limited, Cyber Extension services of EID Parry's, Kisan Call Centres (KCC), AGRISNET AGMARKNET are few good examples to quote. Hence, this book entitled Extension of Technologies: From Labs to RFarms is an effort to limelight the potentiality of this tool in the field of agricultural extension in general and transfer of technology in particular.




Economics of Agricultural Development


Book Description

Economics of Agricultural Development examines the causes, severity, and effects of poverty, population growth, and malnutrition in developing countries. It discusses potential solutions to these problems, progress made in many countries in recent years, and the implications of globalization for agriculture, poverty, and the environment. Topics covered in the book include: Means for utilizing agricultural surpluses to further overall economic development The sustainability of the natural resource environment Gender issues in relation to agriculture and resource use The contribution of improved technologies to agricultural development The importance of agricultural policies and institutions to development and trade Actions to encourage more rapid agricultural and economic development This new edition reflects the following developments: Growth in environmental challenges due to climate change Continued progress in agricultural and economic development in many low-income countries while other countries and regions are being left behind Continued growth in demand for higher-valued farm products This book is essential reading for undergraduate students seeking to understand the economics of agricultural development and the world food system, including environmental and human consequences, international trade, and capital flows. It contains a wealth of real-world case studies and is accompanied by a website.




Communication Techniques in Farm Extension


Book Description

This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.







Working with Smallholders


Book Description

Smallholder farmers are the stewards of more than 80 percent of the world’s farms. These small family businesses produce about one-third of the world’s food. In Africa and Asia, smallholders dominate the production of food crops, as well as export commodities such as cocoa, coffee, and cotton. However, smallholders and farm workers remain among the poorest segments of the population, and they are on the frontline of climate change. Smallholder farmers face constraints in accessing inputs, finance, knowledge, technology, labor, and markets. Raising farm-level productivity in a sustainable way is a key development priority. Agribusinesses are increasingly working with smallholder farmers in low- and middle-income countries to secure agricultural commodities. More productive smallholders boost rural incomes and economic growth, as well as reduce poverty. Smallholders also represent a growing underserved market for farm inputs, information, and financial services. Working with Smallholders: A Handbook for Firms Building Sustainable Supply Chains (third edition) shows agribusinesses how to engage more effectively with smallholders and to develop sustainable, resilient, and productive supply chains. The book compiles practical solutions and cutting-edge ideas to overcome the challenges facing smallholders. This third edition is substantially revised from the second edition and incorporates new material on the potential for digital technologies and sustainable farming. This handbook is written principally to outline opportunities for the private sector. The content may also be useful to the staffs of governmental or nongovernmental development programs working with smallholders, as well as to academic and research institutions.




Transferring Food Production Technology To Developing Nations


Book Description

This book explores the social, economic, and policy problems associated with introducing new agriculture and aquaculture technology to developing nations as a means for expanding food supplies and increasing well-being. The contributors examine three general facets of planning for technology transfer and consider methodologies that enable effective