Transform Magazine


Book Description




Transforming Magazines


Book Description

This book is a vital contribution to the development of Magazine Studies. It shows the urgent need for industry and academia to jointly find solutions for the challenges faced by magazines as they transition to digital formats. The spirit of magazines is to create communities and interconnections between human beings, and the global appeal of this subject matter is shown in contributions from 19 authors from four continents and 10 different countries. The book disseminates fresh research into a wide variety of periodical types, and will appeal to communication and journalism scholars, but also.




PC Mag


Book Description

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.




Mag Men


Book Description

For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders’ perspective on some of the most iconic design work of the twentieth century. The authors look back on and analyze some of their most important and compelling projects, from the creation of New York magazine to redesigns of such publications as Time, Fortune, Paris Match, and The Nation, explaining how their designs complemented a story and shaped the visual identity of a magazine. Richly illustrated with the covers and interiors that defined their careers, Mag Men is bursting with vivid examples of Bernard and Glaser’s work, designed to encapsulate their distinctive approach to visual storytelling and capture the major events and trends of the past half century. Highlighting the importance of collaboration in magazine journalism, Bernard and Glaser detail their relationships with a variety of writers, editors, and artists, including Nora Ephron, Tom Wolfe, Gail Sheehy, David Levine, Seymour Chwast, Katherine Graham, Clay Felker, and Katrina vanden Heuvel. The book features a foreword by Gloria Steinem, who reflects on her work in magazines and her collaborations with Bernard and Glaser. At a time when uncertainty continues to cloud the future of print journalism, Mag Men offers not only a personal history from two of its most innovative figures but also a reminder and celebration of the visual impact and sense of style that only magazines can offer.







PC Mag


Book Description

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.




PC Mag


Book Description

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.




Book of the Little Axe


Book Description

This “masterful epic” spans decades and oceans from Trinidad to the American frontier during the tumultuous days of westward expansion (Publishers Weekly). Trinidad, 1796. Young Rosa Rendón quietly rebels against the life others expect her to lead. Bright, competitive, and opinionated, she does not intend to cook and keep house, for it is obvious her talents lie in running the farm she views as her birthright. But when her homeland changes from Spanish to British rule, the fate of free black property owners—Rosa’s family among them—is suddenly jeopardized. By 1830, Rosa is living among the Crow Nation in Bighorn, Montana, with her children and her husband, Edward Rose, a Crow chief. Her son Victor is of the age where he must seek his vision and become a man. But his path forward is blocked by secrets Rosa has kept from him. So Rosa must take him to where his story began and, in turn, retrace her own roots. Along the way, she must acknowledge the painful events that forced her from the middle of an ocean to the rugged terrain of a far-away land. A Booklist Editor’s Choice Book of the Year




Turning Pages


Book Description

"Turning Pages makes a significant contribution to studies of Japanese print culture and to the growing interest in the cultural landscape of the 1920s and 30s in Japan. The scholarship is superb, the writing flows beautifully, and the images from the magazines are wonderfully evocative." —Jan Bardsley, University of North Carolina at Chapel Hill "This important book contributes to our gendered understanding of Japanese modernity. Frederick has insightfully discerned what we need to know in order to situate the rich materials available to researchers in reprint editions of women’s magazines. Because so many significant literary works made their initial appearance in women’s magazines, Frederick’s book allows students and scholars to appreciate as never before the context in which certain works were first read." —Sally A. Hastings, Purdue University By the early 1920s, "ladies magazines" (fujin zasshi) had become a distinct category in Japanese publishing. Women’s periodicals increasingly influenced intellectual discourse, the literary establishment, and daily life. Turning Pages makes sense of this phenomenon through a detailed analysis of major interwar women’s magazines, especially the literary journal Ladies’ Review, the popular domestic periodical Housewife’s Friend, and the politically radical magazine Women’s Arts. Through a close examination of their literature, articles, advertising, and art, the book explores the magazines as both windows onto and actors in this vibrant period of Japanese history. Turning Pages considers the central place of representations of women for women in the culture of interwar-era Japan and our understanding of Japanese modernity. Taking a holistic approach to the texts and using tools of historical, literary, and cultural analysis, the author examines the triangular relationship among the consumers, the producers, and the texts themselves.




Transform Customer Experience


Book Description

Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart. From services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution. Transform Customer Experience offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments. • Shows you how to address dimensions of diversity in the customer base • Outlines customer journey mapping • Discusses the implications of customers’ omnichannel engagement • Addresses the importance of positive employee experience in establishing a supportive CX culture. Transform Customer Experience explains why you need to embed customer experience in your organisation and shows you how to do it.