Sports Media


Book Description

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.




Strategic Integration


Book Description

Strategic Integration Edited by Howard Thomas and Don O’Neal University of Illinois, USA What a company might do; could do; wants to do; should do. These are the four elements of strategy which illustrate the integrative nature of strategic management. It quickly becomes apparent that the key to successful strategy is effective integration — of resources, competences, markets, opportunities, organizational structure, culture, environment, innovation, technology, processes, decisions and actions. There are four crucial areas of debate and these are covered in depth. They are:- Boards and Governance — suggests that no element of strategy is better positioned to influence strategy and its integration than senior management. Competition and Core Competences — examines their interdependence and relationship with successful strategy. Organizational Restructuring — discusses organizational types, IT and strategy, managing in a dynamic environment and measurement of strategic performance. Technology — demonstrates relationship between technological change and strategy, structure, culture, and competition; and the relationship between quality and strategy, and integrating technology and marketing strategies. Strategic Integration is concerned with building and maintaining bridges between theory and practice. On the research side it generates and tests theories related to business and management; and on the practitioner side it shows how to learn, understand, and apply tested theories in practice.




Connected by Design


Book Description

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.




European Integration and Transformation in the Western Balkans


Book Description

The book investigates the scope and limitations of the transformative power of EU enlargement in the Western Balkans. The extension of EU enlargement policy to the region has generated high expectations that enlargement will regulate democratic institution-building and foster reform, much as it did in Central and Eastern Europe. However, there is very little research on whether and how unfavourable domestic conditions might mitigate the transformative power of the EU. This volume investigates the role of domestic factors, identifying ‘stateness’ as the missing link between the assumed transformative power of the EU and the actual capacity to adopt EU rules across the region. Including chapters on Croatia, Serbia, Macedonia, Albania, Kosovo, and Bosnia-Herzegovina, leading scholars in the field offer up-to-date comparative analysis of key areas of institutional and policy reform; including state bureaucracy, rule of law, electoral management, environmental governance, cooperation with the International Court of Justice, economic liberalization and foreign policy. Looking to the future and the implications for policy change, European Integration and Transformation in the Western Balkans provides a new theoretical and empirical focus on this little understood area. The book will be of interest to scholars and students of EU politics, comparative democratisation, post-communist transitions and Balkan area studies.




Artificial Intelligence for Business


Book Description

This book seeks to build a shared understanding of Artificial Intelligence (AI) within the global business scenario today and in the near future. Drawing on academic theory and real-world case studies, it examines AI’s development and application across a number of business contexts. Taking current scholarship forward in its engagement with AI theory and practice for enterprises and applied research and innovation, it outlines international practices for the promotion of reliable AI systems, trends, research and development, fostering a digital ecosystem for AI and preparing companies for job transformation and building skills. This book will be of great interest to academics studying Digital Business, Digital Strategy, Innovation Management, and Information Technology.




Connected by Design


Book Description

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.




Towards Integration of Work and Learning


Book Description

Marja-Leena Stenstrom ̈ and Pai ̈ vi Tynjal ̈ a ̈ Changing Working Life as a Challenge to Education Recentmacro-leveltrends,suchaseconomicglobalisation,thedevelopmentofthe- formationsociety,changesinmethodsofproductionandtheorganisationofwork,and the growing signi?cance of knowledge as a factor of production, have created a new context for the relationship between education and working life. In this new context, the use of work experience as an educational and learning strategy has become one ofthemostimportantdevelopmentsbothinvocationaleducationandtraining(VET) and in higher education. Although the tradition of making work an integral part of education has varied at different levels of the educational system, the challenges that systems of education currently face are very similar in many respects. These include thechallengeofequivalenceasregardsthelevelofacademicstandards,thechallenge ofdevelopingpedagogicalpracticesfordifferentformsofwork-relatedlearning,and the impact that work-related learning has on the identity of the educational orga- sation, the teacher, and the learner. The diversity of the systems through which work experience is realised, the varying levels of training of workplace trainers, and the lack of industrial experience of vocational school teachers have aroused discussion abouthowtoguaranteeandassessthequalityofthelearningtakingplaceindifferent workplaces and of the work-based learning system as a whole. (See e. g. Boud & Solomon, 2001, p. 27; Grif?ths & Guile, 2004; Guile &Grif?ths, 2001. ) The key pedagogical question regarding collaboration between education and work is how to build a ?rm connection between theory and practice or abstract thinking and practical action – and between the development of general skills and speci?c vocational skills.




Processes of Cultural Change and Integration in the Roman World


Book Description

Processes of Cultural Change and Integration in the Roman World is a collection of studies on the interaction between Rome and the peoples that became part of its Empire between c. 300 BC and AD 300. The book focuses on the mechanisms by which interaction between Rome and its subjects occurred, e.g. the settlements of colonies by the Romans, army service, economic and cultural interaction. In many cases Rome exploited the economic resources of the conquered territories without allowing the local inhabitants any legal autonomy. However, they usually maintained a great deal of cultural freedom of expression. Those local inhabitants who chose to engage with Rome, its economy and culture, could rise to great heights in the administration of the Empire.




Better Change


Book Description

In a recent survey of Fortune 500 companies by Price Waterhouse, nearly 80 percent indicated that they are undergoing some kind of large-scale change. Based on the Price Waterhouse Change Integration Team's experiences with hundreds of clients, Better Change involves managers in the real texture and "feel" of change projects.




Learning Pentaho Data Integration 8 CE


Book Description

Get up and running with the Pentaho Data Integration tool using this hands-on, easy-to-read guide About This Book Manipulate your data by exploring, transforming, validating, and integrating it using Pentaho Data Integration 8 CE A comprehensive guide exploring the features of Pentaho Data Integration 8 CE Connect to any database engine, explore the databases, and perform all kind of operations on relational databases Who This Book Is For This book is a must-have for software developers, business intelligence analysts, IT students, or anyone involved or interested in developing ETL solutions. If you plan on using Pentaho Data Integration for doing any data manipulation task, this book will help you as well. This book is also a good starting point for data warehouse designers, architects, or anyone who is responsible for data warehouse projects and needs to load data into them. What You Will Learn Explore the features and capabilities of Pentaho Data Integration 8 Community Edition Install and get started with PDI Learn the ins and outs of Spoon, the graphical designer tool Learn to get data from all kind of data sources, such as plain files, Excel spreadsheets, databases, and XML files Use Pentaho Data Integration to perform CRUD (create, read, update, and delete) operations on relationaldatabases Populate a data mart with Pentaho Data Integration Use Pentaho Data Integration to organize files and folders, run daily processes, deal with errors, and more In Detail Pentaho Data Integration(PDI) is an intuitive and graphical environment packed with drag-and-drop design and powerful Extract-Tranform-Load (ETL) capabilities. This book shows and explains the new interactive features of Spoon, the revamped look and feel, and the newest features of the tool including transformations and jobs Executors and the invaluable Metadata Injection capability. We begin with the installation of PDI software and then move on to cover all the key PDI concepts. Each of the chapter introduces new features, enabling you to gradually get practicing with the tool. First, you will learn to do all kind of data manipulation and work with simple plain files. Then, the book teaches you how you can work with relational databases inside PDI. Moreover, you will be given a primer on data warehouse concepts and you will learn how to load data in a data warehouse. During the course of this book, you will be familiarized with its intuitive, graphical and drag-and-drop design environment. By the end of this book, you will learn everything you need to know in order to meet your data manipulation requirements. Besides, your will be given best practices and advises for designing and deploying your projects. Style and approach Step by step guide filled with practical, real world scenarios and examples.