The Transformational Consumer


Book Description

This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.




Transformational Products


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Transformational Creativity


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Transformational Innovation in the Creative and Cultural Industries


Book Description

Provides insights into how common strategic contingencies drives competitive advantage and innovation in the different clusters Provides an historical overview of how innovation has developed, and therefore how it might develop in the future Includes coverage of how COVID has impacted creative and cultural industry innovation and operating practices and their implications for a post COVID landscape




The Transformational Consumer


Book Description

The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.




The Coming of Age of Information Technologies and the Path of Transformational Growth.


Book Description

In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand, the composition of the growth process and the link between changing composition and expansion.




Generative and Transformational Techniques in Software Engineering III


Book Description

This tutorial book presents revised and extended lecture notes for a selection of the contributions presented at the International Summer School on Generative and Transformational Techniques in Software Engineering (GTTSE 2009), which was held in Braga, Portugal, in July 2009. The 16 articles comprise 7 long tutorials, 6 short tutorials and 3 participants contributions; they shed light on the generation and transformation of programs, data, models, metamodels, documentation, and entire software systems. The topics covered include software reverse and re-engineering, model driven engineering, automated software engineering, generic language technology, and software language engineering.




Transformational Change for People and the Planet


Book Description

This Open Access book deals with the pressing question of how to achieve transformational change that reconciles development with environmental sustainability. It particularly focuses on the role of evaluation in finding sustainable solutions. Environment and development are closely interlinked, as are human health and ecosystem health. The pandemic that began in 2020 demonstrated in no uncertain terms how destruction of habitats has allowed hitherto unknown pathogens spill over to humans wreaking havoc on people’s lives and livelihoods. We are already seeing the impacts of global climate change in terms of heatwaves, forest fires and increased storms. The Sustainable Development Goals (SDGs) explicitly recognize the equal importance of the social, economic and environmental dimensions of development. In these turbulent times, when humankind faces multiple complex challenges it is essential to know that our responses are effective and that they make a positive difference. Evaluation can provide invaluable lessons to how we design policies, strategies and programs and how we allocate limited resources between competing priorities. This book brings together key thinkers and practitioners from the public and private sectors, from major multilateral organizations and from bilateral donor agencies, to present the latest knowledge and experience on how to evaluate interventions in the nexus of environment and development. The book does not promote any particular approach or methodology, but rather emphasizes the need for mixed methods to address the question at hand in the best and most suitable manner. It covers cases from a variety of fields, from climate change mitigation and adaptation, energy efficiency and renewable energy, natural resources management, biodiversity conservation and more. This book is not a conference proceedings although it has its roots in the Third International Conference on Evaluating Environment and Development organized by the GEF Independent Evaluation Office in October 2019. The conference brought together a larger number of established and upcoming evaluators, researchers and evaluation users from the Global North and South, representing a wide variety of organizations, to discuss the frontiers of environment and development evaluation. Following the conference, the editors identified and contacted the participants who made key contributions at the conference and asked them to develop their ideas and papers into book chapters according to a coherent plan.




Transformational HR


Book Description

Understand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR. This is the practical guide professionals need to unlock HR's potential as a powerhouse for organizational success, putting transformational HR in context, exploring what has and hasn't worked until now, and setting out a vision of what HR can be. Alongside critical discussion of the latest developments and business models, including agile and humanist ways of working, Transformational HR provides tools and advice for HR professionals aspiring to become more responsive, forward-thinking and impact-led. This updated edition features brand new case studies from companies who have adopted these models and transformed their workplaces, with examples from all sectors where organisations and their HR teams have used this book as inspiration. It is a blueprint for enabling the HR function to be a driving force for organizational success and create more fulfilling experiences for people.




Transformational Interventions for Business, Technology, and Healthcare


Book Description

In today's complex world, the intersection of inclusion, equity, and organizational efficiency has reached unprecedented levels, driven by events like the great resignation, the emergence of workplace cultures such as #MeToo and Bro culture, and societal movements like Black Lives Matter and pandemic-exposed disparities. This convergence highlights the urgent need for transformative change in healthcare, education, business, and technology. Organizations grapple with issues like racial bias in Artificial Intelligence, fostering workplace psychological safety, and conflict management. The escalating demands for diversity and inclusivity present a pressing challenge, necessitating holistic solutions that harness collective perspectives to drive real progress. Transformational Interventions for Business, Technology, and Healthcare emerges as a beacon for academic scholars seeking actionable insights. Dr. Burrell's two decades of university teaching experience, combined with a prolific record of academic publications and presentations, uniquely positions them to lead the way. The book, through an interdisciplinary lens, addresses the intricate challenges of our times, offering innovative solutions to reshape organizations and promote inclusivity. Covering topics such as workplace intersectionality, technology's impact on equity, and organizational behavior dynamics, this comprehensive resource directly addresses scholars at the forefront of shaping our future. By dissecting problems and providing evidence-based solutions, the book empowers readers to contribute significantly to the ongoing dialogue on inclusion, equity, and organizational development, making it a guiding light as the call for change reverberates across industries.