Translation/re-Creation


Book Description

This book is a study of European-language translations of Naxi ritual manuscripts, the ritual literature of a small ethnic group living in southwest China’s Yunnan Province. The author discusses the translations into European languages (in English, French and German) from the late nineteenth century to the second half of the twentieth century, revealing a history of fragmentary yet interconnected translation efforts in the West. By exploring this network, he shows how translation can be understood as a metonymic “recreation” of textual worlds. As Naxi manuscripts are semi-oral texts representing an oral-formulaic tradition, their translation involves a metonymic relay of partial incorporations from manuscript/image to reading/spoken language. Therefore, the book engages in a series of textual excavations to uncover the previously occluded contemporaneous readings that would have led to the translations we can consult today, particularly in an attempt to understand how the Naxi literature came to be part of Ezra Pound’s Cantos. Scholars in the field of ethnic minority literature in China and translation studies will find this book beneficial, and it will make new contributions to comparative literature between the East and West.




Recreation and Style


Book Description

This volume explores the translation of literary and humorous style, including comedy, irony, satire, parody and the grotesque, from Italian to English and vice versa. The innovative and interdisciplinary theoretical approach places the focus on creativity and playful rewriting as central to the translation of humour. Analysing translations of works by Rosa Cappiello, Dario Fo, Will Self and Anthony Burgess, the author explores literary translation as a form of exchange between translated and receiving cultures. In a final case study she recounts her own strategies in translating the work of Milena Agus, exploring humour, creation and recreation from the perspective of the translator and demonstrating the benefits of critical engagement with both the theory and the practice of translation. This unique contribution to the study of humour and literary style in translation will be of interest to scholars of translation, humour, comparative literature, and literary and cultural studies.




On Aesthetic and Cultural Issues in Pragmatic Translation


Book Description

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.




Twentieth-century Chinese Translation Theory


Book Description

Past attempts at writing a history of Chinese translation theory have been bedeviled by a chronological approach, which often forces the writer to provide no more than a list of important theories and theorists over the centuries. Or they have stretched out to almost every aspect related to translation in China, so that the historical/political backdrop that had an influence on translation theorizing turns out to be more important than the theories themselves. In the present book, the author hopes to devote exclusive attention to the ideas themselves. The approach adopted centers around eight key issues that engaged the attention of theorists through the course of the twentieth century, in the hope that a historical account will be presented that is not time-bound. On the basis of 38 articles translated into English by teachers and scholars of translation, the author has written four essays discussing the Chinese characteristics of this body of theory. Separately they focus on the impressionistic, the modern, the postcolonial, and the poststructuralist approaches deployed by leading Chinese theorists from 1901 to 1998. It is hoped that publication of this book will make possible cross-cultural dialogue with translation academics in the West, although the general reader will find much firsthand information on Chinese thinking about translation.




Dialogues on the Theory and Practice of Literary Translation


Book Description

The book is a collection of the dialogues between Xu Jun, a well-known expert in French literary translation and eminent “Changjiang” scholar in translation studies in China, and some celebrated literary translators in contemporary China, some of whom are also literary scholars, linguists, poets, prose writers, and editors. It is a fundamental achievement of research on the literary translation in the 20th century in China, involving multiple literary types, such as novels, poetry, dramas, prose, and fairy tales; and multiple languages, such as English, French, German, Russian, Italian, Spanish, Japanese, and Sanskrit. The dialogues are centered on fundamental issues in the theory and practice of literary translation, such as re-creation in literary translation, the relationship between form and content in literary translation, the subjectivity of literary translators, literary translation standards and principles, the gains and losses in literary translation, the principles and methods of literary criticism, and so on. Those translation experts’ experience and multiple strategies not only play an active role in guiding literary translators in practice but also benefit theoretical development in literary translation. Thus, the book will contribute to worldwide translation studies and get well recognized by translation studies students, teachers, and scholars in the world.







(Re)Creating Language Identities in Animated Films


Book Description

This book describes the dubbing process of English-language animated films produced by US companies in the 21st century, exploring how linguistic variation and multilingualism are used to create characters and identities and examining how Italian dubbing professionals deal with this linguistic characterisation. The analysis carried out relies on a diverse range of research tools: text analysis, corpus study and personal communications with dubbing practitioners. The book describes the dubbing workflow and dubbing strategies in Italy and seeks to identify recurrent patterns and therefore norms, as well as stereotypes or creativity in the way multilingualism and linguistic variation are tackled. It will be of interest to students and scholars of translation, linguistic variation, film and media.




Translating For Singing


Book Description

Translating for Singing discusses the art and craft of translating singable lyrics, a topic of interest in a wide range of fields, including translation, music, creative writing, cultural studies, performance studies, and semiotics. Previously, such translation has most often been discussed by music critics, many of whom had neither training nor experience in this area. Written by two internationally-known translators, the book focusses mainly on practical techniques for creating translations meant to be sung to pre-existing music, with suggested solutions to such linguistic problems as those associated with rhythm, syllable count, vocal burden, rhyme, repetition and sound. Translation theory and translations of lyrics for other purposes, such as surtitles, are also covered. The book can serve as a primary text in courses on translating lyrics and as a reference and supplementary text for other courses and for professionals in the fields mentioned. Beyond academia, the book is of interest to professional translators and to librettists, singers, conductors, stage directors, and audience members.




Translating Rumi into the West


Book Description

Focusing on Rumi, the best-selling Persian mystical poet of the 13th century, this book investigates the reception of his work and thought in North America and Europe – and the phenomenon of ‘Rumimania’ – to elucidate the complexities of intercultural communication between the West and the Iranian and Islamic worlds. Presenting tens of examples from the original and translated texts, the book is a critical analysis of various dimensions of this reception, outlining the difficulties of translating the text but also exploring how translators of various times and languages have performed, and explaining why the quality of reception varies. Topics analysed include the linguistic and pragmatic issues of translation, comparative stylistics and poetics, and non-textual factors like the translator’s beliefs and the political and ideological aspects of translation. Using a broad theoretical framework, the author highlights the difficulties of intercultural communication from linguistic, semiotic, stylistic, poetic, ethical, and sociocultural perspectives. Ultimately, the author shares his reflections on the semiotic specificities of Rumi’s mystical discourse and the ethics of translation generally. The book will be valuable to scholars and students of Islamic philosophy, Iranian studies, and translation studies, but will appeal to anyone interested in the cultural dichotomies of the West and Islam.




In Case of Emergency


Book Description

In this prize-winning Iranian novel, a spoiled and foul-mouthed young woman looks to get high while her family and city fall to pieces. What do you do when the world is falling apart and you’re in withdrawal? Disillusioned, wealthy, and addicted to opium, Shadi wakes up one day to apocalyptic earthquakes and a dangerously low stash. Outside, Tehran is crumbling: yuppies flee in bumper-to-bumper traffic as skaters and pretty boys rise up to claim the city as theirs. Cross-dressed to evade hijab laws, Shadi flits between her dysfunctional family and depressed friends—all in search of her next fix. Mahsa Mohebali's groundbreaking novel about Iranian counterculture is a satirical portrait of the disaster that is contemporary life. Weaving together gritty vernacular and cinematic prose, In Case of Emergency takes a darkly humorous, scathing look at the authoritarian state, global capitalism, and the gender binary.