Twenty Advertising Case Histories, Second Series
Author :
Publisher :
Page : 315 pages
File Size : 41,75 MB
Release : 1989
Category :
ISBN :
Author :
Publisher :
Page : 315 pages
File Size : 41,75 MB
Release : 1989
Category :
ISBN :
Author : Charles Channon
Publisher :
Page : pages
File Size : 36,45 MB
Release : 1989
Category :
ISBN :
Author : Simon Broadbent
Publisher :
Page : pages
File Size : 36,9 MB
Release : 1984
Category :
ISBN :
Author : Printers' Ink
Publisher : Wildside Press LLC
Page : 322 pages
File Size : 26,41 MB
Release : 2008-05-30
Category : Business & Economics
ISBN : 1434473376
Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.
Author : Simon Broadbent
Publisher :
Page : 268 pages
File Size : 17,37 MB
Release : 1984
Category : Business & Economics
ISBN :
Author : P David Marshall
Publisher : Bloomsbury Publishing
Page : 380 pages
File Size : 18,29 MB
Release : 2017-12-21
Category : Social Science
ISBN : 1350306401
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Author :
Publisher :
Page : 104 pages
File Size : 45,64 MB
Release : 1956-01-28
Category :
ISBN :
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : Roger W. Hoerl
Publisher : John Wiley & Sons
Page : 640 pages
File Size : 22,94 MB
Release : 2020-09-16
Category : Business & Economics
ISBN : 1119605717
Apply statistics in business to achieve performance improvement Statistical Thinking: Improving Business Performance, 3rd Edition helps managers understand the role of statistics in implementing business improvements. It guides professionals who are learning statistics in order to improve performance in business and industry. It also helps graduate and undergraduate students understand the strategic value of data and statistics in arriving at real business solutions. Instruction in the book is based on principles of effective learning, established by educational and behavioral research. The authors cover both practical examples and underlying theory, both the big picture and necessary details. Readers gain a conceptual understanding and the ability to perform actionable analyses. They are introduced to data skills to improve business processes, including collecting the appropriate data, identifying existing data limitations, and analyzing data graphically. The authors also provide an in-depth look at JMP software, including its purpose, capabilities, and techniques for use. Updates to this edition include: A new chapter on data, assessing data pedigree (quality), and acquisition tools Discussion of the relationship between statistical thinking and data science Explanation of the proper role and interpretation of p-values (understanding of the dangers of “p-hacking”) Differentiation between practical and statistical significance Introduction of the emerging discipline of statistical engineering Explanation of the proper role of subject matter theory in order to identify causal relationships A holistic framework for variation that includes outliers, in addition to systematic and random variation Revised chapters based on significant teaching experience Content enhancements based on student input This book helps readers understand the role of statistics in business before they embark on learning statistical techniques.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1686 pages
File Size : 17,85 MB
Release : 1978
Category : Copyright
ISBN :
Author : Advertising Service for Students
Publisher :
Page : 78 pages
File Size : 19,67 MB
Release : 1969
Category : Advertising
ISBN :