Dissertation Abstracts International
Author :
Publisher :
Page : 568 pages
File Size : 17,36 MB
Release : 2008
Category : Dissertations, Academic
ISBN :
Author :
Publisher :
Page : 568 pages
File Size : 17,36 MB
Release : 2008
Category : Dissertations, Academic
ISBN :
Author : Frederic Nimmermann
Publisher : Springer Nature
Page : 226 pages
File Size : 28,12 MB
Release : 2019-10-23
Category : Business & Economics
ISBN : 3658284218
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Author : Peterson's
Publisher : Peterson's
Page : 3151 pages
File Size : 38,63 MB
Release : 2011-06-01
Category : Study Aids
ISBN : 0768934648
Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work contains a wealth of information on colleges and universities that offer graduate work in these fields. Institutions listed include those in the United States, Canada, and abroad that are accredited by U.S. accrediting agencies. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, degree requirements, entrance requirements, expenses, financial support, faculty research, and unit head and application contact information. Readers will find helpful links to in-depth descriptions that offer additional detailed information about a specific program or department, faculty members and their research, and much more. In addition, there are valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.
Author : Akshay Goel, Dhriti Ahluwalia, Sonali Gupta
Publisher : Notion Press
Page : 172 pages
File Size : 27,46 MB
Release : 2019-12-27
Category : Education
ISBN : 1647606179
Are you an MBA aspirant? Is ISB your dream Business School? Do you think B-School application essays are daunting? Do you want a competitive edge in your B-School application? With increasing number of applications at ISB PGP, it is very critical to stand out and differentiate your application. Essays are the perfect platform to demonstrate why you are the perfect fit for ISB and how you will add diversity to the next batch at ISB. Essay is the most important tool in your arsenal to showcase your potential to become a Rockstar Business Leader. The essay analysis written in the book will provide business professionals and undergraduate students deep insights to unlock the key to a successful ISB application essay. This book is brought to you by ISB Alumni to help you write the perfect essay by playing to your strengths, using compelling arguments and showcasing your leadership potential. In addition to the 55 essays, the book also includes profiles of successful applicants to help you develop winning strategies to put your best foot forward. This book contains: · 55 application essays of ISB Alumni from Class of 2018 & Class of 2019 · Analysis of each essay · Profiles of successful applicants · Tips to write a successful B-School application essay
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 19,75 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Katja Wagner
Publisher : Springer Nature
Page : 257 pages
File Size : 41,13 MB
Release : 2021-08-06
Category : Business & Economics
ISBN : 3658351500
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Author : Dominika Maison
Publisher : Springer
Page : 242 pages
File Size : 14,50 MB
Release : 2019-02-28
Category : Business & Economics
ISBN : 3030105709
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Author : Patrick E. Murphy
Publisher : Routledge
Page : 367 pages
File Size : 41,7 MB
Release : 2013-07-24
Category : Business & Economics
ISBN : 1134091141
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Author :
Publisher :
Page : 328 pages
File Size : 29,92 MB
Release : 1998
Category : Education
ISBN :
Author : Egon Neuberger
Publisher : Elsevier
Page : 502 pages
File Size : 32,36 MB
Release : 2013-09-03
Category : Business & Economics
ISBN : 1483148297
The Impact of International Economic Disturbances on the Soviet Union and Eastern Europe: Transmission and Response focuses on the transmission of economic disturbances to the Soviet Union and Eastern Europe, as well as the policy responses of both to such disturbances. Topics covered include external inflation, balance of trade, and resource allocation, along with the impact of the world economic crisis on intra-CMEA trade. This book is comprised of 16 chapters and begins with an overview of major international economic disturbances during the first half of the 1970s and their transmission to the Soviet Union and Eastern European countries. The following chapters examine the adjustment made by East European economies to external disturbances; external inflation, balance of trade, and resource allocation in small centrally planned economies; whether the Soviet Union was affected by the international economic disturbances of the 1970s; and the relationship between foreign trade and the Soviet economy. The transmission of international disturbances to Yugoslavia, Hungary, and Poland and the responses of each country are also discussed. The final chapter assesses how the energy crisis and Western ""stagflation"" have affected the nature of Soviet-East European political relations in the years 1956-1973. This monograph will be of interest to economists and economic policymakers.