The Graphic Design Idea Book


Book Description

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.




Typo Graphics


Book Description

Displaying an amazing array of imaginative work - lovingly handcrafted or pushing the boundaries of tools and technology - TypoGraphics demonstrates how cultural and commercial context influences type design. The book also explores how type makes pictures as well as words, and how a new closer relationship between the practice of graphic design and typography is essential for the profession's progress.




Designing with Type, 5th Edition


Book Description

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.




Typographic Design


Book Description




Detail in Typography


Book Description

An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.




Norman Ives: Constructions and Reconstructions


Book Description

This first comprehensive account of a mid-century master covers the multi-faceted career of a fine artist, graphic designer, teacher, and publisher. It reflects Norman Ives's timeless relevance in the visual arts. Constructions & Reconstructions is an overview of Norman Ives's multifaceted career. Ives was a gifted artist better known for his graphic design. His talents extended well beyond the field of design. Much of this seamless transi- tion came from Ives's mastery of form, common to both endeavors. Ives's paintings and collages are collected by major museums: The 1967 Whitney Annual exhibition of American painting, the Guggenheim Museum, Yale University Art Gallery and various others. Norman Ives holds a secure place in the history of American Mid-Century Modern canon as one of a band of artists using letterforms as art. Ives's design and art appeared to be outliers of the percolating type-as-art movement popularized by Robert Indiana's LOVE sculptures. Type-related art has since become ubiquitous in painting and sculpture, as well as other massive architectural "type works." Ives's work fits squarely into this genre having roots in the early 20th-century Modern movement. Ives's was part of a period representing a high point in the teachings of graphic design. This began with Josef Albers's restructuring of the Yale University Art School. Ives was both a student of Albers and his teaching colleague, then later, his publisher. Taking Albers's lead, this curriculum helped reformulate graphic design in its evolution from commercial art. Norman Ives was a member of AGI, along with fellow faculty members Herbert Matter, Armin Hofmann, Paul Rand, and Bradbury Thompson.) Ives's recognition in two major fields of the visual arts makes him worthy of being called master, in any period. In the history of art, there are many examples of works that rise to the level rightfully called timeless: Corinthian helmets, Heraldry, Greek sculpture, Kurt Schwitters's collages, and the work of Josef Albers. The book itself is a work of art, a comprehensive account of the spirit and genius of Norman Ives. It has been long in the making. After studying with Ives, the book's author John T. Hill then taught with Ives at Yale's School of Fine Arts. This book introduces unseen master works, showcasing the brilliant variety and vitality of the work. It fully delineates his stock in trade--letterforms--which became "his lyrical strokes, their construction and reconstruction defining his work."




Typo Graphic


Book Description




Typography


Book Description

Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electroni




Typography


Book Description

This book frames typography as a system of interrelated concerns as much as it summarizes the traditional craft that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.




The Complete Manual of Typography


Book Description

This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.