U.s. International Broadcasting


Book Description

The Broadcasting Board of Governors' (BBG) broadcasting services, Radio Sawa, and the Alhurra satellite television networks-collectively known as the Middle East Broadcasting Networks, Inc. (MBN)-currently aim to reach Arabic speakers in 19 countries and areas throughout the Middle East. Annual spending for current activities amounts to about $78 million. GAO reviewed MBN's (1) strategic planning to address competition in the Middle Eastern media market, (2) implementation of internal control, (3) procedures MBN has developed to ensure compliance with its journalistic standards, and (4) performance indicators and whether targets have been met.




Mass Communication in the Modern Arab World


Book Description

Mass Communication in the Modern Arab World: Ongoing Agents of Change following the Arab Spring introduces, explains, and explores how unceasing growth of media and communication technologies has acted as an ongoing agent of change in the modern Arab world Each contributed chapter provides evidence of mass communication’s potential to transform society, culture, politics, economies and development in a region where expectations of media and communication are higher than those of the Western world. Studying these media platforms and communication channels and their relationship to governments and other social and religious institutions reveals how an area of over 400 million people has seen both good and bad of transformations from the global communication wave. Case studies of media formats and practices specific to the region illuminate cultural and political factors that impact the growth of media and allow it to positively contribute to all-encompassing democratization in the region. List of Contributors: Azza A. Ahmed, Mohammad Ayish, Tayeb Boutbouqatl, Aliaa Dawoud, Khaled S. Gaweesh, Ahmed El Gody, Kamal Hamidou, Fran Hassencahl,Tara Al-Kadi, Kyung Sun Lee, Deanna Loew, Noha Mellor, Hesham Mesbah, Meriem Narimane Noumeur, Saddek Rabah, Abeer Salem, Hend El-Taher, Leonard Ray Teel, Oshane Thorpe, Karin Wilkins, and Inas Abou Youssef







Broadcasting to Cuba


Book Description

For more than two decades, the U.S. gov¿t. has been broadcasting to Cuba to break the Cuban gov¿ts. information blockade and promote democracy in Cuba. Over this period, questions have been raised regarding the quality and effectiveness of these broadcasts. This report examines: (1) the Office of Cuba Broadcasting's (OCB) broadcasting approach and what is known about its audience; (2) how the Broadcasting Board of Governors (BBG) -- which oversees U.S. gov¿t. broadcasting -- and OCB ensure compliance with journalistic principles; (3) steps taken to ensure adherence to domestic and international broadcasting laws, agreements, and standards; and (4) steps that have been taken to address mgmt. challenges.




Toward a New Public Diplomacy


Book Description

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.







U. S. Public Diplomacy


Book Description

Since the 9/11 terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the U.S. However, foreign public opinion polling data shows that negative views towards the U.S. persist despite the collective efforts to counteract them by the State Dept., Broadcasting Board of Governors, U.S. Agency for International Development, Dept. of Defense, and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, they are being highlighted as an urgent issue for the new admin. and Congress.




American Diplomacy’s Public Dimension


Book Description

This is the first book to frame U.S. public diplomacy in the broad sweep of American diplomatic practice from the early colonial period to the present. It tells the story of how change agents in practitioner communities – foreign service officers, cultural diplomats, broadcasters, citizens, soldiers, covert operatives, democratizers, and presidential aides – revolutionized traditional government-to-government diplomacy and moved diplomacy with the public into the mainstream. This deeply researched study bridges practice and multi-disciplinary scholarship. It challenges the common narrative that U.S. public diplomacy is a Cold War creation that was folded into the State Department in 1999 and briefly found new life after 9/11. It documents historical turning points, analyzes evolving patterns of practice, and examines societal drivers of an American way of diplomacy: a preference for hard power over soft power, episodic commitment to public diplomacy correlated with war and ambition, an information-dominant communication style, and American exceptionalism. It is an account of American diplomacy’s public dimension, the people who shaped it, and the socialization and digitalization that today extends diplomacy well beyond the confines of embassies and foreign ministries.




Efforts to Deal with America's Image Abroad


Book Description