University Fundraising in Britain


Book Description

University Fundraising in Britain is an account of the culture change in British universities as people from all walks of life rallied to the cause of maintaining the quality of teaching and research through fundraising, in the face of the unprecedented expansion of student numbers. It recounts how a few individuals began to adapt professional fundraising to an academic environment, describes the impact of transatlantic ideas of ‘best practice’ and their adaptation to local circumstances through the work of a few individuals from the UK and North America, and how the academic leadership, government policy and influential volunteers came together to expand philanthropy as an important source of revenue in colleges and universities throughout the UK. It documents the expansion of student numbers in the USA and UK and the differing financial models supporting the higher education sector. When New Labour found the existing funding model of higher education to be unsustainable, one response was to seek new ways to kick-start university fundraising, and to encourage philanthropy. University leaders were quick to respond and to follow the early pioneers such as the universities of Edinburgh and later Oxford and Cambridge. The result was a significant increase in non-governmental sources of income and a new profession of university fundraisers. William Squire was the first development director at the University of Cambridge and the book incorporates many of his personal experiences in the changing world of university fundraising. Whilst University Fundraising in Britain is a work of social history that primarily focuses on university fundraising, many parts of the book apply wherever there is a need to attract funds for all kinds of charitable and cultural activities. The book has a foreword by Sir Adrian Cadbury, former Chancellor of Aston University and a well-known industrialist and philanthropist.




The Discourse of Fundraising in UK Universities


Book Description

The research aimed at investigating how the discourse of fundraising is organised by universities in the UK. The study has been undertaken from a Critical Discourse Analysis perspective using two theoretical approaches namely argumentation and evaluation which have been utilised in analysing and understanding the mechanism of this discourse. The data was collected from the alumni webpages of five UK universities: Cambridge, Oxford, Edinburgh, Saint Andrews and University College London. From the argumentation perspective, the analysis revealed the macro structure of the argument as revolving chiefly around claims, goals, values, circumstances and means premises, which capture what the universities value and hold dear, why they care about such and the practical steps required to achieve such goals. While the argumentation approach unravels the macro structure of the discourse of the universities and how they persuade their alumni and friends to make donations, the evaluation theory was used in investigating the specific internal structure of the discourse, analysing more delicately and sensitively the specific values that the universities promote in their arguments. From the analysis, six evaluative categories: significance, capacity, variety, people, flexibility and novelty were identified as cumulatively constituting the core discursive and persuasive strategies of the universities. The findings of the research therefore suggest that the discourse of fundraising in UK universities takes a promotional posture revolving chiefly around argumentation and evaluative strategies to solicit funds from alumni, friends and the public.







The Logic of Charity


Book Description

What is charity? How does it operate, who does it benefit and what should we expect it to do? This important book helps to tackle the most common misunderstandings and misconceptions of charitable activity in contemporary British society, especially insofar as these affect the thinking of politicians and policymakers. The authors present and discuss over a dozen studies, including public attitudes to giving, large datasets on the geography and funding patterns of third sector organisations, and interviews with a wide range of donors, charity leaders, fundraisers and philanthropy advisers. This data enables them to explore the logic of charity in terms of the distribution of resources across causes and communities in the UK, and the processes behind philanthropic decision-making, to reveal a picture of charitable activity at odds with widespread assumptions.




Facilitating Higher Education Growth through Fundraising and Philanthropy


Book Description

Many institutions facing dwindling state and government funding often rely on the patronage of others in order to establish monetary security. These donations assist in the overall success and development of the institution, as well as the students who attend. Facilitating Higher Education Growth through Fundraising and Philanthropy explores current and emergent approaches in the financial development and sustainability of higher education institutions through altruistic actions and financial assistance. Featuring global perspectives on the economics of philanthropy in educational settings and subsequent growth and development within these environments, this book is an exhaustive reference source for professors, researchers, educational administrators, and politicians interested in the effects of altruism on colleges and universities.




Fundraising Management


Book Description

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.




Fundraising Management


Book Description

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.




Fundraising Principles and Practice


Book Description

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.




The New Fundraisers


Book Description

Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.




Fundraising from UK donors: A global guide to raising money from the UK


Book Description

Packed with resources and tips, Fundraising from UK donors, is an invaluable guide to anyone, anywhere wanting to raise money from the UK. Jill Ritchie has over three decades of experience in fundraising and has specialised in raising money in the UK for global universities, non-profit organisations and faith based entities for more than 20 years. She shares her wealth of experience in this accessible and reader-friendly guide – her 28th book. Fundraising from UK donors covers an array of funding sources: individuals, the wealthy, trusts, bequests, events and many more. She also demystifies the requirement for a UK-based charity partner and explains Gift Aid (whereby the UK Government adds to individual donors’ gifts).