› › Understanding Of Relationship Marketing Membangun Hubungan Yang Kuat Untuk Kesuksesan Bisnis

UNDERSTANDING OF RELATIONSHIP MARKETING : Membangun Hubungan yang Kuat untuk Kesuksesan Bisnis

Author : Femi Oktaviani, S.I.Kom., M.I.Kom.

Publisher : wawasan Ilmu

Page : 177 pages

File Size : 47,60 MB

Release :

Category : Business & Economics

ISBN : 6231323455

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Book Description

Dalam dunia bisnis yang semakin kompetitif, relationship marketing adalah kunci untuk meraih kesuksesan jangka panjang. Buku ini menawarkan panduan praktis untuk memahami dan menerapkan prinsip-prinsip relationship marketing secara efektif. Pendahuluan membahas dasar-dasar relationship marketing dan relevansinya dalam bisnis modern. Customer is the King menekankan pentingnya memfokuskan strategi pada kebutuhan dan kepuasan pelanggan. Loyalitas Pelanggan mengupas cara membangun dan mempertahankan loyalitas pelanggan melalui program-program yang efektif. Komunikasi Efektif memberikan strategi untuk berkomunikasi dengan pelanggan secara jelas dan bernilai. Pengalaman Pelanggan menjelaskan cara menciptakan pengalaman yang positif dan konsisten. Personal Branding membahas pengembangan personal brand yang mendukung relationship marketing. Pemberian Nilai Tambahan mengajak Anda untuk menawarkan nilai lebih kepada pelanggan. Teknologi dan Data Analytics mengulas cara memanfaatkan teknologi dan data untuk strategi marketing yang lebih cerdas. Kepercayaan dan Kredibilitas menjelaskan bagaimana membangun dan mempertahankan kepercayaan pelanggan. Kolaborasi dan Kemitraan mengeksplorasi manfaat kerja sama strategis. Buku ini menyediakan alat dan wawasan penting untuk membangun hubungan pelanggan yang kuat, meningkatkan kepuasan dan loyalitas, serta mencapai pertumbuhan bisnis yang berkelanjutan. Temukan bagaimana relationship marketing dapat mengubah cara Anda berinteraksi dengan pelanggan dan mendorong kesuksesan bisnis Anda.



Return on Quality

Author : Roland T. Rust

Publisher : Irwin Professional Publishing

Page : 225 pages

File Size : 37,94 MB

Release : 1994

Category : Business & Economics

ISBN : 9781557385475

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Book Description

Se analiza la importancia del producto y la calidad del servicio como un éxito de una compañía al mismo tiempo que se valora el costo específico de calidad y su impacto en el negocio. Se precisa que la calidad debe ser contemplada más que como un concepto, un esfuerzo que permitirá obtener beneficios.



Groundswell, Expanded and Revised Edition

Author : Charlene Li

Publisher : Harvard Business Press

Page : 354 pages

File Size : 25,50 MB

Release : 2011-06-07

Category : Business & Economics

ISBN : 1422143414

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Book Description

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.



The New Community Rules

Author : Tamar Weinberg

Publisher : "O'Reilly Media, Inc."

Page : 366 pages

File Size : 47,57 MB

Release : 2009-07-08

Category : Business & Economics

ISBN : 0596156812

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Book Description

This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.



Celebrating Indonesia

Author : Gunawan Mohamad

Publisher :

Page : 246 pages

File Size : 29,59 MB

Release : 2003

Category : Compact discs

ISBN :

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VALUEMAP

Author : Indrajit Sinha

Publisher :

Page : 258 pages

File Size : 11,71 MB

Release : 1996

Category : Consumer behavior

ISBN :

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Entrepreneurial Marketing

Author : Robert D. Hisrich

Publisher : Edward Elgar Publishing

Page : 280 pages

File Size : 34,91 MB

Release : 2018

Category : Business & Economics

ISBN : 178811132X

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Book Description

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.



Strategic Management Accounting

Author : Wing Sun Li

Publisher : Springer

Page : 263 pages

File Size : 12,6 MB

Release : 2017-10-12

Category : Business & Economics

ISBN : 981105729X

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Book Description

This book serves as a guide to strategic management accounting. It introduces new and useful concepts on how to collect, analyse, and evaluate options to enable managers to steer corporate directions and write strategic plans for the long-term success of the corporation. Starting with basic techniques and the latest strategic management approaches, the book then presents cases that show the techniques employed step by step. By demonstrating how easily the ideas can be translated into action, it is a valuable resource for business practitioners, as well as for students taking advanced management accounting courses.



The 8th Habit

Author : Stephen R. Covey

Publisher : Simon and Schuster

Page : 365 pages

File Size : 21,77 MB

Release : 2013-01-08

Category : Business & Economics

ISBN : 1471128261

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Book Description

In the 7 Habits series, international bestselling author Stephen R. Covey showed us how to become as effective as it is possible to be. In his long-awaited new book, THE 8th HABIT, he opens up an entirely new dimension of human potential, and shows us how to achieve greatness in any position and any venue. All of us, Covey says, have within us the means for greatness. To tap into it is a matter of finding the right balance of four human attributes: talent, need, conscience and passion. At the nexus of these four attributes is what Covey calls voice - the unique, personal significance we each possess. Covey exhorts us all to move beyond effectiveness into the realm of greatness - and he shows us how to do so, by engaging our strengths and locating our powerful, individual voices. Why do we need this new habit? Because we have entered a new era in human history. The world is a profoundly different place than when THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE was originally published in 1989. The challenges and complexity we face today are of a different order of magnitude. We enjoy far greater autonomy in all areas of our lives, and along with this freedom comes the expectation that we will manage ourselves, instead of being managed by others. At the same time, we struggle to feel engaged, fulfilled and passionate. Tapping into the higher reaches of human genius and motivation to find our voice requires a new mindset, a new skill-set, a new tool-set - in short, a whole new habit.



European Retail Research

Author : Bernhard Swoboda

Publisher : Springer Science & Business Media

Page : 231 pages

File Size : 21,27 MB

Release : 2009-01-30

Category : Business & Economics

ISBN : 3834980994

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Book Description

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.