Book Description

In this discussion of managing continuing education credit programming units, three themes emerge. The first theme is that unit administrators must rely upon leverage, or influence, to coordinate programs effectively and to gain the institution's acceptance of policies and procedures that support the credit programming unit and the adult learners it serves. The second theme is the comprehensive nature of organizing and administering credit courses and programs. Administrators must simultaneously juggle needs assessment, budgeting, marketing, student recruitment and retention, program development, program coordination, faculty participation and development, budgeting and financing, various modes of course and program delivery, student support services, and course and program evaluation, while also attending to the demands and constraints imposed by external agencies and by the parent institution. The third theme is opportunity. Continuing education credit programming has reached a stage of maturity during the past decade. The potential for stimulation and personal and professional growth through such opportunities is boundless. Unit administrators must be willing to participate fully and proficiently in leading higher education into a new era of educational service to adults. (34 references) (CML)