Author : Barnes, Stuart J.
Publisher : IGI Global
Page : 296 pages
File Size : 39,49 MB
Release : 2005-11-30
Category : Business & Economics
ISBN : 1591406668
"This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher.
Author : Lee, In
Publisher : IGI Global
Page : 449 pages
File Size : 32,29 MB
Release : 2012-07-31
Category : Technology & Engineering
ISBN : 1466619406
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Author : Gutierrez, Jairo
Publisher : IGI Global
Page : 464 pages
File Size : 40,18 MB
Release : 2008-08-31
Category : Computers
ISBN : 1605660957
"This book presents quality articles focused on key issues concerning the planning, design, maintenance, and management of telecommunications and networking technologies"--Provided by publisher.
Author : Hu, Wen-Chen
Publisher : IGI Global
Page : 542 pages
File Size : 40,63 MB
Release : 2008-08-31
Category : Technology & Engineering
ISBN : 1605660973
"This book offers research articles focused on key issues concerning the technologies and applications of electronic commerce"--Provided by publisher.
Author : Taniar, David
Publisher : IGI Global
Page : 3721 pages
File Size : 25,34 MB
Release : 2008-11-30
Category : Computers
ISBN : 9781605660547
"This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Author : Stuart Barnes
Publisher : Routledge
Page : 408 pages
File Size : 44,68 MB
Release : 2007-08-15
Category : Business & Economics
ISBN : 1136409009
E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. The collected papers in this book illustrate the wide variety of business opportunities afforded by e-commerce and virtual business. They describe and discuss the important issues that follow in the wake of an organization deciding to pursue consumers electronically and organize its operations virtually. It brings a good balance of theory and practical issues from different perspectives from different parts of the globe
Author : Becker, Annie
Publisher : IGI Global
Page : 2522 pages
File Size : 35,19 MB
Release : 2007-12-31
Category : Business & Economics
ISBN : 1599049449
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author : Hunter, M. Gordon
Publisher : IGI Global
Page : 2750 pages
File Size : 22,16 MB
Release : 2009-08-31
Category : Education
ISBN : 1605666785
"This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.
Author : Daniel Catalan-Matamoros
Publisher : BoD – Books on Demand
Page : 157 pages
File Size : 25,11 MB
Release : 2012-04-11
Category : Business & Economics
ISBN : 9535105167
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.
Author : Krzysztof Kubacki
Publisher : Springer
Page : 842 pages
File Size : 42,75 MB
Release : 2014-10-25
Category : Business & Economics
ISBN : 3319109510
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
