Book Description

Media and gender refers to the relationship between media and gender, and how representations of the different genders created for and by mass media. Media can range from newspapers, magazines, comic strips, novels, CDs and music videos. These representations can influence the general public's perception of the different genders. It is important to continue exploring interactions of media and gender to dismiss personal choices, but to see the larger context, and potential consequences for ourselves and others. Advertisements and pictures in magazines carry significant messages about cultural norms and values, but also norms of gendered relations for both men and women. Gender Equality' is much debated issue in almost all the countries of the world. It is more relevant in the context of developing countries where maltreatment and exploitation of women has been tradition which goes on unabated. This book, in two parts, encompasses vital information on the problem of gender equality and allied issues. Based on authentic information, gathered from various authoritative sources and supported by facts and figures, this has become a veritable mine of information. The book, we feel would prove to be of enormous relevance and immense use for social scientists, social activists social planners and programme executives connected and concerned with the subject."e;