User Behavior and Technology Development


Book Description

Environmental policy has long been determined by a dichotomy between technology and behavior. This book explores the relationships between technology and behavior from an interdisciplinary perspective. It is the first volume that aims to create a conceptual basis for analyzing interactions between technology and behavior, and to provide insights that are relevant to technology design and environmental policy.




User Behavior and Technology Development


Book Description

Environmental policy has long been determined by a dichotomy between technology and behavior. This book explores the relationships between technology and behavior from an interdisciplinary perspective. It is the first volume that aims to create a conceptual basis for analyzing interactions between technology and behavior, and to provide insights that are relevant to technology design and environmental policy.




Designing for Behavior Change


Book Description

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower




Persuasive Technology: Development of Persuasive and Behavior Change Support Systems


Book Description

This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology, PERSUASIVE 2019, held in Limassol, Cyprus, in April 2019. The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections: Terminologies and methodologies; self-monitoring and reflection; systems development process; drones and automotives; ethical and legal aspects; special application domains; motivation and goal setting; personality, age and gender; social support; user types and tailoring.




Diffusion of Technologies and Social Behavior


Book Description

Wee felt it before in sense; but now wee know it by science. Edward Misselden (1623) The collective effort reported in this volume is the outcome of the diffusion of the idea of diffusion as a fundamental process in society. The considerable number of disciplines represented here indicates the weight of the problem area. The editors are to be congratulated for their initiative in drawing together present thinking at a vivid meeting, now also in print. An old timer in the business has not much to add. But maybe some things, bearing in mind that a Preface is a celebration and not a review. As always with ideas it is hard to identify those who first gave shape to the idea of diffusion. In a general sense it is probably an observation as old as human self-reflection that groups of populations exchange ideas and copy habits and implements from each other. Sometimes it has even been recommended, as a Chinese proverb suggested millenia ago, "If you want to become a good farmer, look at your neighbor" .




Technology and Adolescent Health


Book Description

Technology and Adolescent Health: In Schools and Beyond discusses how today's adolescents are digital natives, using technology at home and in school to access information, for entertainment, to socialize and do schoolwork. This book summarizes research on how technology use impacts adolescent mental health, sleep, physical activity and eating habits. In addition, it identifies monitoring and screening technology-based tools for use with adolescents.




Information Seeking Behavior and Technology Adoption: Theories and Trends


Book Description

With the increasingly complex and ubiquitous data available through modern technology, digital information is being utilized daily by academics and professionals of all disciplines and career paths. Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Technology Innovations for Behavioral Education


Book Description

Behavioral and technological innovation has a special place in the future of graduate and medical education, both for students and for educators. A new multi-media pedagogy offers innovative techniques and technologies, drawing widely upon behavioral science. The psychology of multi-media education maximizes learning by involving many different sensory modalities. Although multi-media has long meant use of film and other electronic modality adjuncts like Powerpoint, newer technologies expand these horizons further. Now multi-media pedagogy means not only newer technologies, but also newer, and different education techniques. This book describes psychology innovation currently making educational settings competent and competitive. Student choice rules in education today. The technologically driven environment produces students whose preference is incumbent on electronic research means. Besides using these tools themselves, students thirst for multi-media pedagogy in the classroom online and on campus. It is therefore teachers who close the digital divide between generations in order to educate effectively. Approaches using new technologies and techniques have proven successful internationally with diverse audiences.




A Latent Class Analysis of Agro-technology Use Behavior in Uganda: Implications for Optimal Targeting


Book Description

This study uses a large dataset that covers a wide geographical and agricultural scope to describe the use patterns of improved agro-technology in Uganda. Using latent class analysis with data on more than 12,500 households across the four regions of Uganda, we classify farmers based on the package of improved agro-technologies they use. We find that the majority of farmers (61 percent) do not use any improved agricultural practices (the “nonusers”), whereas only 5 percent of farmers belong to the class of “intensified diversifiers,” those using most of the commonly available agro-technologies across crop and livestock enterprises. Using multinomial regression analysis, we show that education of the household head, access to extension messages, and affiliation with social groups are the key factors that drive switching from the nonuser (reference) class to the other three (preferred) classes that use improved agrotechnologies to varying degrees. Results reveal the existence of heterogeneous farmer categories, certainly with different agrotechnology needs, that may have implications for optimal targeting.