Marketing Guidebook for Small Airports


Book Description

This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.







Transportation, Land Use and Integration


Book Description

For many years the integration of the location of land use and activities in spatial systems, as well as the provision of transport in movement of goods, services and people, has been recognized as a challenge amongst various specialists, including: engineers, transportation planners, economists, environmentalists, urban and regional planners and developers. The purpose of this book is to address transportation modelling in terms of technology, techniques and methodology application in context to the interface between transportation systems, land use planning, and environmental challenges and application. The methodology of transportation modelling is applied to international practices and application based on specific case studies, inclusive of public transportation projects; transportation modelling techniques in practice; international research agenda; network design and channel strategies; strategic planning; application of technology in traffic surveys and interpretation; emissions from transportation systems; application of mathematical models and the interface between environment, land use and development in terms of location in space and the resulting activities. Of value to both theorists and practitioners, this book references the integration of transportation modelling techniques within an interdisciplinary environment inside all spatial systems.




Managing Public Sport and Leisure Services


Book Description

This new textbook is the first to investigate leisure management in a public sector context, examining the unique issues facing public sector managers and analyzing the application of management strategies to public sector leisure.










Report to Congress


Book Description