Verse by the Side of the Road


Book Description

"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. “Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service




Verse by the Side of the Road


Book Description

"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. “Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service













The Verse by the Side of the Road


Book Description




Street Verse


Book Description

What would famous poets such as Emily Dickinson, Dylan Thomas, Henry Wadsworth Longfellow, Lewis Carroll, & William Shakespeare say about economic topics such as options trading, Enron, a sinking U.S. dollar, & CEO compensation packages? Silverstein rewrote some of the greatest verse of great poets past in a way that gives these dead masters the posthumous opportunity to comment on contemporary financial market shenanigans. The upshot is the present collection. Chapters: market machinations, labor & mgmt., market fear & loathing, investing tips in verse, tax angst, the Fed. Reserve & its instruments, the players & their games, financial market haiku, currencies, & Shakespeare on Wall Street. Illustrated.




Sacred Mundane


Book Description

What if the key to changing your life--and yourself--is already in your hand? So many women struggle with what to do with their daily lives. They feel trapped in everyday drudgery and disappointment, in dull domestic duties, and in mundane jobs they despise. Where is the abundant, purposeful life they were promised? Kari Patterson shows readers the truth: in each unremarkable life lies an opportunity to see, know, love, and be utterly transformed by a God who meets everyone right where they are. Instead of stepping away from real life to find God, Patterson equips women with a six-step practice to move further in and meet Him in the humdrum moments of everyday existence. And when a woman's inner being is truly changed by the sacred, everything in her world changes too--right down to tackling the dirty dishes. Through entertaining narrative, candid real-life stories, Bible study, and practical instruction, Sacred Mundane guides individuals or small groups to discover the beautiful sacredness in the lives they already lead. Women who long to grow in God and make a real difference in the world--no matter how small--will reach eagerly for this book and the radical transformation it offers. "Our daily routine, with its mundane tasks and mindless repetition, is ultimately an offering of worship to God. What a great truth from a great God!" --Ann Byle, author of The Making of a Christian Bestseller and coauthor of Devotions for the Soul Surfer




Everyday Reading


Book Description

Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today. Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.