Author : Eli Noam
Publisher : Edward Elgar Publishing
Page : 424 pages
File Size : 19,54 MB
Release : 2021-01-29
Category : Business & Economics
ISBN : 1800375026
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.
Author : Stephen Gamble
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 20,22 MB
Release : 2016-04-18
Category : Business & Economics
ISBN : 1119157439
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Author : Jeffrey C. Ulin
Publisher : Routledge
Page : 578 pages
File Size : 38,62 MB
Release : 2019-05-30
Category : Art
ISBN : 1351136615
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Author : Gilad James, PhD
Publisher : Gilad James Mystery School
Page : 116 pages
File Size : 15,14 MB
Release :
Category : Computers
ISBN : 3228591387
Video hosting service is a service that allows users to upload, view and share video content over the internet. These platforms provide a centralized location for storing and distributing video content. Video hosting services are often used by individuals, businesses, and organizations as a means of sharing information or entertainment. Video hosting services come in various forms, including both free and paid options. They may offer different features such as analytics, editing tools, and the ability to monetize content. Common examples of video hosting services include YouTube, Vimeo, and Dailymotion. These platforms have revolutionized the way we consume and share video content, allowing creators to reach a wider audience and users to access a vast library of content from around the world.
Author : Ann Handley
Publisher : John Wiley & Sons
Page : 327 pages
File Size : 47,46 MB
Release : 2012-05-22
Category : Business & Economics
ISBN : 1118232607
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author : Ying Li
Publisher : Springer Science & Business Media
Page : 226 pages
File Size : 28,80 MB
Release : 2013-04-17
Category : Computers
ISBN : 1475737122
Video Content Analysis Using Multimodal Information For Movie Content Extraction, Indexing and Representation is on content-based multimedia analysis, indexing, representation and applications with a focus on feature films. Presented are the state-of-art techniques in video content analysis domain, as well as many novel ideas and algorithms for movie content analysis based on the use of multimodal information. The authors employ multiple media cues such as audio, visual and face information to bridge the gap between low-level audiovisual features and high-level video semantics. Based on sophisticated audio and visual content processing such as video segmentation and audio classification, the original video is re-represented in the form of a set of semantic video scenes or events, where an event is further classified as a 2-speaker dialog, a multiple-speaker dialog, or a hybrid event. Moreover, desired speakers are simultaneously identified from the video stream based on either a supervised or an adaptive speaker identification scheme. All this information is then integrated together to build the video's ToC (table of content) as well as the index table. Finally, a video abstraction system, which can generate either a scene-based summary or an event-based skim, is presented by exploiting the knowledge of both video semantics and video production rules. This monograph will be of great interest to research scientists and graduate level students working in the area of content-based multimedia analysis, indexing, representation and applications as well s its related fields.
Author : Dr. Asma Asfour
Publisher : Asma Asfour
Page : 195 pages
File Size : 39,17 MB
Release : 2024-07-29
Category : Computers
ISBN :
This book, "AI-Powered Productivity," aims to provide a guide to understanding, utilizing AI and generative tools in various professional settings. The primary purpose of this book is to offer readers a deep dive into the concepts, tools, and practices that define the current AI landscape. From foundational principles to advanced applications, this book is structured to cater to both beginners and professionals looking to enhance their knowledge and skills in AI. This book is divided into nine chapters, each focusing on a specific aspect of AI and its practical applications: Chapter 1 introduces the basic concepts of AI, its impact on various sectors, and key factors driving its rapid advancement, along with an overview of generative AI tools. Chapter 2 delves into large language models like ChatGPT, Google Gemini, Claude, Microsoft's Turing NLG, and Facebook's BlenderBot, exploring their integration with multimodal technologies and their effects on professional productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, including tutorials on crafting effective prompts and advanced techniques, as well as real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision- making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations of AI, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights the role of AI in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future trends in the workforce. The primary audience for the book is professionals seeking to enhance productivity and organizations or businesses. For professionals, the book targets individuals from various industries, reflecting its aim to reach a broad audience across different professional fields. It is designed for employees at all levels, offering valuable insights to both newcomers to AI and seasoned professionals. Covering a range of topics from foundational concepts to advanced applications, the book is particularly relevant for those interested in improving efficiency, with a strong emphasis on practical applications and productivity tools to optimize work processes. For organizations and businesses, the book serves as a valuable resource for decision-makers and managers, especially with chapters on data-driven decision-making, strategic considerations, and AI implementation. HR and training professionals will find the focus on AI in training and development beneficial for talent management, while IT and technology teams will appreciate the information on AI tools and concepts.
Author : Patrick Fuller
Publisher :
Page : 80 pages
File Size : 18,19 MB
Release : 2019-09-21
Category :
ISBN : 9781088510636
Video is often cited as the most effective marketing content for driving results. It's proven to significantly increase website traffic, time on site, social engagement, and conversion. But it's not only a great marketing tool. Videos also play a significant role in closing sales as well as customer training and support. So, we're all in agreement that video is important. Now what? I constantly hear business leaders say, "We've always wanted to do video, but we didn't know someone we could trust, we didn't know what we were doing, and we didn't know how much it should cost." The goal of this book is to help you answer all these questions-and more!In my consulting practice, I guide clients through a 7-step process to help them answer the following five key questions: What role should video play in meeting our business goals? What types of videos do we need? How do we tell the most compelling story? Who or what should be the subject of our video(s)? What should our video marketing strategy be? In this book, I'm going to walk you through a tried-and-true, 7-step process for planning, producing, and promoting video content online
Author : Bahaaeddin Alareeni
Publisher : Springer Nature
Page : 564 pages
File Size : 18,93 MB
Release :
Category :
ISBN : 3031674448
Author : Borko Furht
Publisher : Springer Science & Business Media
Page : 338 pages
File Size : 14,70 MB
Release : 1997-11-30
Category : Computers
ISBN : 9780792380740
Multimedia Technologies and Applications for the 21st Century: Visions of World Experts presents contributions from leading researchers and experts describing their current research and their views of the future trends in the field. The book consists of thirteen chapters in five parts. These chapters tackle a number of critical issues in distributed multimedia systems and applications - from VLSI processors that support multimedia and multimedia servers, through multimedia databases and multimedia networks and communications, to merging multimedia applications. Only a few years ago multimedia seemed like a brand new research field and an emerging new industry. Today, at the edge of the 21st century, multimedia research is coming of age, and the multimedia industry has significantly grown with the total market estimated to be about $50 billion. Several years ago it was felt that the digital media revolution had just started; however, the seeds had been sown long before. Fundamental technologies, such as interactive laser disks, video games, and electronic encyclopedias were invented in the 1970s and 80s. They represented the seeds for current `hot' applications, such as digital libraries, video-on-demand, interactive television, and videoconferencing. Another aspect of the digital media revolution is the formation of a new media industry composed of computer, entertainment, communication, and consumer electronics companies. Many industry segments are currently involved in creating new products and services, positioning themselves for the 21st century. They include telephone, cable, and satellite TV companies, communication equipment companies, TV and radio broadcasters, on-line Internet service providers, cable channels, movie studios, record companies, book publishers, CD-ROM title creators, Internet tool vendors, multimedia software tools companies, computer companies, general software tools companies, computer add-on vendors, semiconductor vendors, and consumer electronics vendors. Multimedia Technologies and Applications for the 21st Century: Visions of World Experts should stimulate the curiosity of its readers and inspire new technological breakthroughs in this exciting field. It serves as a valuable reference for system designers, engineers, programmers, and managers who are involved in multimedia systems, the Internet, and their applications. This book can also be used as a textbook for advanced courses on multimedia in engineering curricula.
