Video Icons & Values


Book Description

This book focuses on the most powerful agency of value formation in our time — the video image as purveyed through television and mass media. Special attention is given to the impact of television on education and the challenges of instructing a generation of children who have never know a time BT, that is, “before television.” Both the negative and the positive implications and consequences of video technology are discussed in the book by a range of experts in the humanities and social sciences. Among the prominent issues and questions: How does television function as an agent of value formation? What is the impact of conventional, commercial format on values and critical judgment? What is a video text and how is it different from a convention text? How do we develop the instructional tools to teach people to be critical viewers? What is television’s place in the arts and what is a video artist? What happens to consciousness after viewing 30,000 or more hours of television by the time an individual graduates from high school? Is the growing problem of aliteracy directly attributable to television? The social and moral implications of television during its “second 50 years” will be profound and far-reaching. The authors of Video Icons and Values provide valuable clues as to what these implications are, will be, and what can be done about them.




Participatory Culture and the Social Value of an Architectural Icon: Sydney Opera House


Book Description

This book develops new and innovative methods for understanding the cultural significance of places such as the World Heritage listed Sydney Opera House. By connecting participatory media, visual culture and social value, Cristina Garduño Freeman contributes to a fast-growing body of scholarship on digital heritage and the popular reception of architecture. In this, her first book, she opens up a fresh perspective on heritage, as well as the ways in which people relate to architecture via participation on social media. Social media sites such as YouTube, Pinterest, Wikipedia, Facebook and Flickr, as well as others, become places for people to express their connections with places, for example, the Sydney Opera House. Garduño Freeman analyses real-world examples, from souvenirs to opera-house-shaped cakes, and untangles the tangible and intangible ways in which the significance of heritage is created, disseminated and maintained. As people’s encounters with World Heritage become increasingly mediated by the digital sphere there is a growing imperative for academics, professionals and policy-makers to understand the social value of significant places. This book is beneficial to academics, students and professionals of architecture.







Untangling with Value Stream Mapping


Book Description

The standard belief in books about Lean initiatives and value stream mapping (VSM) is that VSM works well on transactional processes (which are primarily linear processes where handoffs are well defined and the outcome is known) and it is useful for repetitive projects or products. This book counters these statements by clearly demonstrating how a VSM exercise can be successfully performed in complex, multifunctional environments involving nonrepetitive work, such as aircraft new product development, custom engineering, software development and project management. The methodology described in this book is the result of more than ten years of refinement and is based on practice while working with multidisciplinary teams and helping them achieve their goals. This is a novel approach to capturing the information flow in a VSM by recognizing it as the place where most of the issues are generated, especially for the previously mentioned environments and the fact that classical mapping methodologies (including classical VSM) do not capture it well. The VSM methodology that the author developed goes to the essence of a VSM (activities flow, information flow, timeline), uses conventional VSM icons and some custom information flow icons and helps the following: Quantifying waste (VSM literature gap) Making disconnects visible (VSM literature gap) Making behavioral and cultural patterns visible (VSM literature gap) If the steps are followed thoroughly, then lead time reductions ranging from 60% to 88% are achieved, along with increased availability of resources, more output with the same resources, projects delivered on time and, most importantly, colleagues embracing the Lean mindset, which greatly contributes to maintaining the gains. Essentially, this book helps readers perform a VSM in environments where multiple stakeholders interact with each other to deliver a product or a service with unclear aspects, such as what the product/service is, how all involved can contribute to the product or service transformation and how the interactions between them occur. For example, the products/services targeted in this book include test results, analysis results, a custom design, a process, a methodology, an engineering change, integrated enterprise software and engineering drawings. Concurrently, this book helps readers map behavioral patterns, such as micromanagement, and company culture aspects, such as excessive governance and "decisions by committee."




SEWORD FRESSH 2019


Book Description

The 1th Seminar and Workshop for Education, Social Science, Art and Humanities (SEWORD FRESSH#1)-2019 has been held on April 27, 2019 in Universitas Sebelas Maret in Surakarta, Indonesia. SEWORD FRESSH#1-2019 is a conference to promote scientific information interchange between researchers, students, and practitioners, who are working all around the world in the field of education, social science, arts, and humanities to a common forum.







Digital Marketing


Book Description

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].




Representation and Retrieval of Visual Media in Multimedia Systems


Book Description

Representation and Retrieval of Visual Media in Multimedia Systems brings together in one place important contributions and up-to-date researcg results in this important area. Representation and Retrieval of Visual Media in Multimedia Systems serves as an excellent reference, providing insight into some of the most important research issues in the field.




The (Magic) Kingdom Of God


Book Description

Author Michael Budde provides a unique examination of global for-profit industries--television, advertising, movies--and their impact upon Christian practice. He calls for the Christian community to radically re-emphasize the subversive theme of the Gospel and to embrace its role as countercultural alternative.




YouTube and Video Marketing


Book Description

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online