Viral Loads


Book Description

Drawing upon the empirical scholarship and research expertise of contributors from all settled continents and from diverse life settings and economies, Viral Loads illustrates how the COVID-19 pandemic, and responses to it, lay bare and load onto people’s lived realities in countries around the world. A crosscutting theme pertains to how social unevenness and gross economic disparities are shaping global and local responses to the pandemic, and illustrate the effects of both the virus and efforts to contain it in ways that amplify these inequalities. At the same time, the contributions highlight the nature of contemporary social life, including virtual communication, the nature of communities, neoliberalism and contemporary political economies, and the shifting nature of nation states and the role of government. Over half of the world’s population has been affected by restrictions of movement, with physical distancing requirements and self-isolation recommendations impacting profoundly on everyday life but also on the economy, resulting also, in turn, with dramatic shifts in the economy and in mass unemployment. By reflecting on how the pandemic has interrupted daily lives, state infrastructures and healthcare systems, the contributing authors in this volume mobilise anthropological theories and concepts to locate the pandemic in a highly connected and exceedingly unequal world. The book is ambitious in its scope – spanning the entire globe – and daring in its insistence that medical anthropology must be a part of the growing calls to build a new world.




Viral World


Book Description

This book argues that the catastrophe of COVID-19 provided a momentous time for groups, institutions, and states to reassess their worldviews and relationship to the entire world. Following multiple case studies across dozens of countries throughout the course of the pandemic, this book is a timely contribution to cultural knowledge about the pandemic and the viral politics at the heart of it. Mapping the various forms of global consciousness and connectivity engendered by the crisis, the book offers the framework of "viral worlding," defined as viral forms of relationality, becoming, and communication. It demonstrates how worlding or world-making processes accelerated with the novel coronavirus. New emergent forms of being global "went viral" to address conditions of inequality as well as forge possibilities for societal transformation. Considering the tumult wrought by the pandemic, Bui analyzes progressive movements for democracy, abolition, feminism, environmentalism, and socialism against the world-shattering forces of capitalism, authoritarianism, racism, and militarism. Focusing on ways the pandemic disproportionately impacted marginalized communities, particularly in the Global South, this book juxtaposes the closing of their lifeworlds and social worlds by hegemonic global actors with increased collective demands for freedom, mobility, and justice by vulnerable people. The breadth and depth of the book thus provides students, scholars, and general readers with critical insights to understanding the world(s) of COVID-19 and collective efforts to build better new ones.




DigiMarketing


Book Description

"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group




The Rules of Contagion


Book Description

An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.




The Viral Underclass


Book Description

**LONGLISTED FOR THE 2023 PEN/JOHN KENNETH GALBRAITH AWARD FOR NONFICTION** **LONGLISTED FOR THE 2023 ANDREW CARNEGIE MEDALS FOR EXCELLENCE** **WINNER OF THE 2022 POZ AWARD FOR BEST IN LITERATURE** "An irresistibly readable and humane exploration of the barbarities of class...readers are gifted that most precious of things in these muddled times: a clear lens through which to see the world." —Naomi Klein, New York Times bestselling author of This Changes Everything and The Shock Doctrine From preeminent LGBTQ scholar, social critic, and journalist Steven W. Thrasher comes a powerful and crucial exploration of one of the most pressing issues of our times: how viruses expose the fault lines of society. Having spent a ground-breaking career studying the racialization, policing, and criminalization of HIV, Dr. Thrasher has come to understand a deeper truth at the heart of our society: that there are vast inequalities in who is able to survive viruses and that the ways in which viruses spread, kill, and take their toll are much more dependent on social structures than they are on biology alone. Told through the heart-rending stories of friends, activists, and teachers navigating the novel coronavirus, HIV, and other viruses, Dr. Thrasher brings the reader with him as he delves into the viral underclass and lays bare its inner workings. In the tradition of Isabel Wilkerson’s Caste and Michelle Alexander’s The New Jim Crow, The Viral Underclass helps us understand the world more deeply by showing the fraught relationship between privilege and survival.




The Viruses


Book Description

The Viruses: Biochemical, Biological, and Biophysical Properties, Volume 2: Plant and Bacterial Viruses deals with the biochemistry, biology, and biophysics of plant viruses. The viruses considered are tobacco and turnip yellow mosaic viruses; tobacco ringspot virus; potato virus X; and bacterial viruses, such as lysogenic bacteria and phages. This volume is organized into 10 chapters and begins with a discussion of the tobacco mosaic virus and other plant viruses, emphasizing the process of infection and synthesis and general features of the host-virus system. The next chapters focus on the purification and protein components of plant viruses; the chemical correlates of biological variability in viruses; and biological cycles of plant viruses in insect vectors. This book describes the bacteriophage, which is considered as a model virus in comparison with typical microorganisms and cellular organelles. It also introduces the reader to the kinetics of phage reproduction; the intracellular multiplication of bacterial viruses; and the process of lysogeny in bacteria. The book concludes with a chapter on irradiation of phage with ultraviolet light, decay of incorporated radiophosphorus (""suicide""), and ionizing radiation (usually X-rays). Biologists, botanists, biochemists, biophysicists, and microbial physiologists will find this book a rich source of information on plant and bacterial viruses.




Neuroviral Infections


Book Description

Neurovirology is an interdisciplinary field representing a melding of virology, clinical neuroscience, molecular pathogenesis, diagnostic virology, molecular biology, and immunology. Neuroviral Infections: General Principles and DNA Viruses covers recent developments in the area of neuroviral infections and discusses their role in related fields su




Viral Immunity


Book Description

HIV, hepatitis, influenza, the common cold, herpes, Ebola, Hantavirus, West Nile fever, dengue, TT virus--the viral world keeps posing new major challenges to human health each year. At the same time as this onslaught of emerging powerful viral infections, our antibiotic arsenals are losing ground and our immune systems are compromised. Can we handle the next viral epidemic? Yes, says James Williams, an experienced, credentialled naturopath, acupuncturist, and expert in traditional Chinese medicine. We can shore up our immune system to handle current and any future viral infections and not be dependent on conventional vaccinations or antibiotics to insure our health. In 10 practical steps, Dr. Williams shows how to develop unassailable viral immunity using natural approaches. If you already have a viral infection, these steps will help you reverse its effects; if you're concerned about exposure to one in the future, these steps will give you the keys to prevention. Included in these steps are the best that natural medicine offers: stress management, enzymes, nutrients, detoxification, oxygen therapy, immune modulators, hormones, natural antiviral medicines and anti-inflammatory medicines, Chinese and Western herbs, and more. "Viral immunity is without question one of the most important health issues of this century," says Dr. Williams. "The message of this book is clear. You can improve your system in general with diet, lifestyle, and natural medicines. Here you will find natural ways of improving immune function, remedies to treat viral infections, and suggestions on how to reframe outdated concepts that could otherwise prevent you from obtaining effective treatment."




International Neurology


Book Description

A truly global textbook for neurological practice Neurological disease varies in its presentations and pathologythroughout the world. In today’s interconnected world,neurologists need to be aware that patients can come from anywherein the world with presentations and pathologies that may not betypical of their local context. This unique textbook deals with the differences in etiology,genetics, age of onset and clinical presentations of neurologicaldisease internationally. This is the first book to take a trulyglobal approach to neurological illness. Consisting of 22 sections and 173 chapters with contributionsfrom experts in many countries, it serves as an invaluable guidefor physicians to expand their knowledge of different neurologicaldisorders around the world. More importantly it is a definitivesource of practical information to aid diagnosis and treatment.




Hacktivism and Cyberwars


Book Description

Charting the history and evolution of 'hacktivism', the authors examine how this radical form of political protest began and how it has contributed to issues such as the anti-globalization debate.