Virgin Trains


Book Description

When British Railways (BR) was privatised in April 1994 a series of passenger franchises was created that included services on both the East Coast Main Line (ECML) and competing West Coast Main Line (WCML) routes. The WCML franchise was won by Virgin Trains and it quickly set about improving service by introducing a range of standard trainsets to replace the variety of traction fleets that it had inherited. It also became a constant critic of Government policy which promised much but offered little as the company found itself battling to establish the standards of service that it had promised within its franchise agreement but found other bodies within the industry reluctant to support. Fred Kerr lives at Southport hence his nearness to the WCML and his book seeks to illustrate the period of changes that Virgin Trains initiated from the immediate application of a startling livery to the introduction of new trainsets and the problems of establishing a new timetable to make the most of the new trainsets. The operation of the WCML franchise identified problems with both the nature and structure of the franchise system which were exemplified when the company finally managed to win the ECML franchise although it surrendered the latter when major problems were identified by the company. The company subsequently lost the WCML franchise and hence its involvement with train operations within the United Kingdom and Fred Kerr’s book seeks to explain the history of Virgin Trains involvement in train operations through a comprehensive collection of photographs showing the traction fleet that it inherited and the new fleets it introduced to service.




Marketing


Book Description

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt




The Unauthorized Guide to Doing Business the Richard Branson Way


Book Description

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.




Risk Issues and Crisis Management in Public Relations


Book Description

[First published in 1997 as "Risk Issues and Crisis Management".].




ICT


Book Description

These 4 new titles complement the best-selling Success Guide range and broaden the list into new subject areas. Success Guides are powerful learning/revision tools designed to help students remember key information easier and better.




Designing the Megaregion


Book Description

As the US population grows—potentially adding more than 110 million people by 2050—cities and their suburbs will continue expanding, eventually meeting the suburbs of neighboring cities and forming continuous urban megaregions. There are now at least a dozen megaregions in the US, such as the one extending from Richmond, Virginia, to Portland, Maine, and the megaregion that runs from Santa Barbara through Los Angeles and San Diego, down to the Mexican border. In Designing the Megaregion, planning and urban design expert Jonathan Barnett takes a fresh look at designing megaregions. Barnett argues that planning megaregions requires ecological literacy and a renewed commitment to social equity in order to address the increasing pressure this growth puts on natural, built, and human resources. If current trends continue, new construction in megaregions will put additional stress on natural resources, make highway gridlock and airline delays much worse, and cause each region to become more separate and unequal. Barnett offers an incremental approach to designing at the megaregional scale that will help prepare for future economic and population growth. Designing the Megaregion explains how we can, and should, redesign megaregional growth using mostly private investment, without having to wait for large-scale, government initiatives and trying to create whole new governmental structures. Barnett explains practical initiatives for adapting development in response to a changing climate, improving transportation systems, and redirecting the forces that make megaregions very unequal places. There is an urgent need to begin designing megaregions, and Barnett offers a hopeful way forward using systems that are already in place.




Travel and Tourism


Book Description

This full colour student book gives candidates a further five units to complete the Double Award. It is exactly matched to the specifications of OCR.




How Fair are the Fares?


Book Description

How fair are the Fares? : Train fares and ticketing, sixth report of session 2005-06, Vol. 2: Oral and written Evidence




Delivering a Sustainable Railway


Book Description

The White Paper, 'Delivering a sustainable railway' (Cm. 7176, ISBN 9780101717625) published on July 2007 and set the Government's general vision for the railways for the next thirty years. Network Rail's engineering overruns at New Year 2008 caused tremendous inconvenience to passengers across the country and inevitably shaped the Committee's oral evidence sessions. The Committee's investigation, along with analyses from the Office of Rail Regulation (ORR) have led them to believe that the engineering overruns are symptonatic of crucial system flaws which have to be resolved if there is to be any hope of getting a sustainable railway, as promised in the White Paper. This report covers both subjects




Joy of Agility


Book Description

Agility enables you, your team, and your organization to streamline slow and awkward actions, overcome obstacles quickly, and adapt to change with ease and grace. Agility isn’t a formula, a framework, nor a set of roles and rituals to follow. It’s a timeless way of being that matures with practice and skill. Becoming agile involves knowing the difference between being quick or hurrying, moving with ease or difficulty, being in or out of balance, graceful or awkward, adaptable or rigid, resourceful or resentful. With Joy of Agility, Joshua Kerievsky, CEO of Industrial Logic, one of the oldest and most-respected agile consultancies in the world, shows you how to harness agility in work and life to solve problems and succeed sooner. Kerievsky shares six essential agile mantras, plus unforgettable, real-world stories of agile people and teams, that will empower you to be quick, adaptable, and resourceful in the face of challenges and opportunities. Learn how to: Distinguish between being quick and hurrying Gain better balance and collaborate gracefully with others Prepare and practice being poised to adapt Take deliberate steps to drive out fear Grow a solution by starting minimal and evolving Overcome obstacles by being readily resourceful Use the lessons learned in Joy of Agility to transform agility from a mere buzzword into an approach that helps you obtain triumphant results.