Wait, How Do I Promote My Business?


Book Description

Ever struggle with an email to network or find a job? Help has arrived. In his new book, Wait, How Do I Write This Email?, communications expert Danny Rubin provides 100+ "game-changing" templates for networking, the job search and LinkedIn. As well, the book teaches people how to harness the power of storytelling and build relationships that last




Adorno, Foucault and the Critique of the West


Book Description

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?




Anomaly


Book Description

Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows readers what they can do today to grow their brand. Anomaly teaches readers how to stand out from the millions of people fighting for attention; addresses both online and in person strategies; helps readers grasp the concept of confidence when building an audience; showcases proven case studies of methods in action; and includes methods that cost less than the book itself. Whether they are a marketing professional or an individual striving to stand out from the crowd, Anomaly teaches readers things they can implement immediately to start seeing results—things they may not have thought about or believed they can do. For those who are tired of spinning their wheels and making no progress, Anomaly reveals how to start moving forward.




Girlz 'n the Hood


Book Description

Girlz in the Hood is the unsentimental, moving, and surprisingly humorous account of a girl and her ten siblings who grew up in one of the roughest neighborhoods in Los Angeles. Mary's mother was a fierce matriarch, a single mom who raised eleven children with the help of welfare checks and a fire arm hidden in her bra. Drugs, guns, and pregnancies were everyday occurrences, but Mary and her siblings took it all in stride, spying on the grown-ups, playing in the streets, and helping to take care of the new babies when they were born. The dubious yet colorful cast of characters that came into their lives (the Jehovah Witnesses, the whores, the addicts, the "fathers"), and the never-ending series of hardships (the jail terms, the knife fights, the mental illness, and homicides), couldn't shake the core of the family. This is the story of Mary, but, even more so, it's the story of her mother, a uniquely strong and extraordinary woman who was able to survive moments of pain and disappointment by laughing at the comedy of human missteps, miscalculations, and downright stupidity. This is also a story about race and of poverty and how, over time, it can wear you down and destroy you, because, although Mary got out okay, her sisters and brothers were not so lucky.




Good Trouble


Book Description

The history of Microcosm Publishing, from its origins as a record label and zine distro in Joe Biel's bedroom closet in Cleveland to a thriving, sustainable publisher of life-changing books. The book comes out to mark Microcosm's 20th anniversary and all the shit and splendor that's gone into making us who we are.In 1996, everything about Joe Biel's life seemed like a mistake. He was 18, he lived in Cleveland, he got drunk every day, and he had mystery health problems and weird social tics. All his friends' lives were as bad or worse. To escape a nihilistic, apocalyptic worldview and to bring reading and documentation into a communal punk scene, he started assembling self-published misfit zines and bringing them in milk crates to underground punk shows. As he applied the economics and values of underground punk rock music to publishing books, his worldview expanded along with his business, and so did the punk community's idea of what was possible. Eventually this became Microcosm Publishing.But all was not rosy. Biel's head for math was stronger than his ability to relate to people, and for everything that added up right, more things broke down. He developed valuable skills and workarounds, but it wasn't until he was diagnosed with Asperger's Syndrome that it all began to fall into place.Good Trouble is a tale of screwing up, trying again, and always finding a way do it better. It's a book for anyone who has ever failed big and dreamed bigger. It's about developing a toolkit for turning your difficulties into superpowers, building the world that you envision, and inspiring others to do the same. This is the story of how, over 20 years, one person turned a litany of continuing mistakes and seemingly wrong turns into a happy, fulfilled life and a thriving publishing business that defies all odds.With a foreword by Sander Hicks, founder of Soft Skull Press, and an introduction by Joyce Brabner, co-author with Harvey Pekar of Our Cancer Year.




Servants of the Storm


Book Description

After her best friend dies in a hurricane, high schooler Dovey discovers something even more devastating--demons in her hometown of Savannah.







Free Marketing


Book Description

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.




Small Business Marketing Kit For Dummies


Book Description

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.




How to Sell Anything to Anybody


Book Description

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.