Web Publisher's 3D & Animation Design Guide for Macintosh


Book Description

You'll learn how a network consulting firm is using the Palace as a business conferencing tool. You'll also learn how to use IPTSCRAE, the scripting language that comes with the Palace so that you can add gags and animation to your 3D Palace scenes.




Web Publisher's Design Guide for Macintosh


Book Description

This book shows you, from the designer's viewpoint, how to create visually stunning, effective Web pages that will have people flocking to your site. With a CD packed with incredible design tools, you'll break out of Web page stereotypes and use animation, sound, video, photography, and more to make your Web site the best roadside attraction for the information highway.




Web Publisher's Design Guide for Windows


Book Description

Today's Web sites are competing for attention, and incredible page design may be the only way to make your Web page stand out from the rest. This Web publishers design guide for Windows, includes a CD-ROM packed with design tools, to help break away from Web page stereotypes, and shows how to use animation, sound, video, photography, and more in Web pages. It also includes the work of some of the best designers on the Web, and get a behind-the-scenes, before and after look at some amazing sites.




Macromedia Flash 8 for Windows and Macintosh


Book Description

An improved script editor (with a visual interface), a revamped library interface, a new Undo feature, powerful run-time effects, breakthrough motion-graphics capabilities—these are just a few of the reasons Web designers are raving about the newest version of their favorite Web tool, Macromedia Flash 8. Whether you’re a beginning user looking for a good introduction to the topic or a veteran user seeking a convenient update reference, you’ll find what you need in this task-based guide. Using simple step-by-step instructions, straightforward language, loads of screen shots, and a plethora of readily accessible examples, author Katherine Ulrich shows you how to create engaging interactive content for the Web with Flash Basic 8 and Flash Professional 8. From basic vector graphics to animation with motion tweening and beyond, this inexpensive, easy-to-use guide promises to get you up to speed fast on the most important application in your design toolbox—Macromedia Flash 8.




PC Graphics & Video


Book Description




Web Advertising and Marketing by Design


Book Description

"Web Advertising and Marketing by Design" topics include: -- Creating the elements of your press kit -- Using Internet push to distribute news and deliver ads -- Creating a Frequently Asked Question component -- Making guest books or surveys -- Implementing threaded discussions or chat -- Designing and placing banner ads -- Creating an online catalog -- Generating employee news on an in-house intranet




Graphic Artists Guild Handbook, 16th Edition


Book Description

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.







iMac For Dummies


Book Description

Congratulations! When you bought that shiny new anodized aluminum iMac, you made a great choice. Now you want take advantage and control of that baby's awesome speed, high performance, powerful operating system, and fantastic applications, and iMac for Dummies, 5th Edition is here to help you do just that! This easy-to-use guide covers both the iMac's splendid, cutting-edge hardware and Leopard, the latest version of Apple’s superb Mac OS X operating system. It gives you the basic information that every iMac owner should know and then moves on to explore the software that comes with your iMac. And, everywhere you look, you'll find plenty of power-user tips and tricks that’ll save you time, effort, and money. You'll find out how to: Set up and customize your iMac Import files from your old computer Send and receive mail Store, and organize digital photos, music, and video Back up your system with Time Machine Browse the Internet with Safari Keep in touch with iChat Make your iMac a digital media hub with iLife Connect your iMac to a wireless network Troubleshoot problems Keep your iMac safe and secure Your iMac is an elegant and sophisticated machine — and as fast, powerful, and easy-to-use as a computer can be. With the help you get from iMac For Dummies, 5th Edition you'll be an iMac power user in no time!




Dot-Com Design


Book Description

From dial-up to wi-fi, an engaging cultural history of the commercial web industry In the 1990s, the World Wide Web helped transform the Internet from the domain of computer scientists to a playground for mass audiences. As URLs leapt off computer screens and onto cereal boxes, billboards, and film trailers, the web changed the way many Americans experienced media, socialized, and interacted with brands. Businesses rushed online to set up corporate “home pages” and as a result, a new cultural industry was born: web design. For today’s internet users who are more familiar sharing social media posts than collecting hotlists of cool sites, the early web may seem primitive, clunky, and graphically inferior. After the dot-com bubble burst in 2000, this pre-crash era was dubbed “Web 1.0,” a retronym meant to distinguish the early web from the social, user-centered, and participatory values that were embodied in the internet industry’s resurgence as “Web 2.0” in the 21st century. Tracking shifts in the rules of “good web design,” Ankerson reimagines speculation and design as a series of contests and collaborations to conceive the boundaries of a new digitally networked future. What was it like to go online and “surf the Web” in the 1990s? How and why did the look and feel of the web change over time? How do new design paradigms like user-experience design (UX) gain traction? Bringing together media studies, internet studies, and design theory, Dot-com Design traces the shifts in, and struggles over, the web’s production, aesthetics, and design to provide a comprehensive look at the evolution of the web industry and into the vast internet we browse today.